My Bday Res + COVID Vax2, and Christoph Weigert’s DIY Book Promotion

It was my birthday a few days ago (COVID-19 style: quiet and sweet) and yesterday I received my second COVID immunization shot. For anyone like me and my husband who had COVID, the side effects of the vaccine can be worse than for most. Both shots have been a doozy for me. If the U.S. had taken the pandemic seriously from the start, countless lives would have been saved and fewer people would feel as horrible as I do after getting their shots. Which is to say, mask up and get your vaccine — side effects are way better to experience than wrangling COVID.

In my side-effect addled state, I’m announcing here that I’ve promised myself to complete my novel, “Flamenco & the Sitting Cat,” once and for all by my next birthday (and hopefully lots sooner). That said, I’ll keep this short so I can go back to bed. Thank goodness my dear doggie is more than happy to lie about with me.

Update: I wrote the above after a night and day of relentless nausea, severe headache, and fatigue. However, besides waking this morning with wringing wet pajamas and bedsheets, I slept pretty well. Fever and aches are gone, moreover I’m not nearly as light-headed, tired and nauseated. Fingers crossed, this time I’ll recover from Vax II way quicker than Vax I. Regardless — please, please, please get your vaccines. I’ll take Vax over actual COVID-19 any day. In Iran, where my dear in-laws live, they don’t even have the luxury of choosing whether to get vaccinated. Despite whatever outlandish “news” Fox News and their ilk tell us, Iranians continue to be hit extra hard.

K-D with da-AL.
Forgive the weird hair bump at the top of my head — the result of showering yesterday, then not having energy to comb my hair until this morning. Today I managed a little lipstick and blush, plus a few moments of doggie backyard cleanup. The fiendish grin is due to torturing my dear husband to snap this pic for you.

Here to share book promotion know-how is Christoph Weigert, author of “Imagination: the Secret Nobody Talks About.” He’s from Bavaria and now lives in Berlin. To learn more about him and his book, check out his site.

Getting the Word Out About Your Book by Christoph Weigert

Writing a book is one thing, publishing and pushing it out into the world is something quite different, yet they are inextricably entwined. Pictures of Dr. Jekyll and Mr. Hyde come to mind. Publishing — ignoring this often unloved and unasked for task would be a great disservice to ourselves as writers. 

In the following I want to touch upon different efforts I currently deploy for my debut book Imagination: The Secret Nobody Talks About. 

There is a company I admire and whose content on YouTube I cherish. One day one of their coaches remarked he creates his own audio version for books he likes, and he was the editor for a book the company’s CEO wrote. My instincts were on full alert and a few e-mails later, mixed up with weeks of waiting, he became the editor to my book. Eventually he also narrated the audio version, and I even included an interview with the CEO.

Soon my book will be offered as a free bonus to participants of an online course that Jon, editor to my book, will host. This adds to the book’s exposure to the public.

The question here is: can you cooperate with people and integrate them into your next book project, or at least write about them? Being part of a book project seems to be flattering, and it can open new doors for you as a writer.

Another of my publicity efforts is the creation of a so-called funnel. For a deep dive into this topic, I recommend Dotcom Secrets by Russel Brunson. A basic description of a funnel is that once someone is already interacting with your product, or is on your webpage, then you offer them other products. A waiter offering you dessert, or a automotive dealer selling you an insurance on top of your new car are examples from daily life for this type of business consideration.

What could be additional offers of an author, besides obvious ones like an e- or audio format that accompany the book’s physical version?

Maybe art has inspired your book? Or a bundle of interviews with experts that shine even more light onto the topics you love to elaborate on?

A basic theme of my book is the power of creativity and imagination, as well as how to connect with it and train it like a muscle. Hence I came up with the following additional offers for my funnel: 

  1. A guided imagination meditation and an audio that contains a wide range of additional imagination exercises.
  2. As another step, I’m offering a training video that enhances physical power and flow, because a strong mind (an empowered imagination) needs a strong body.

These are my two cents on furthering the good cause of your book, making it work for you and getting rewarded in return. I hope you can get something out of it and I wish you happy creating and writing.

Do you make birthday resolutions?

Self-Publishing: How David Gittlin Markets His Fiction

David Gittlin, writer.

Do you think I’m crazy for taking heart whenever I see books of fiction — novels, mainly — make it big even when, in my opinion, they stink? That goes ditto for just about anything, but before you call me a nut, let me explain.

Persistence goes a very long way when it comes to success. So does obtuseness about failure and criticism. Throwing heaps of money at an endeavor is another way to lead readers/buyers/voters/whatever to prefer style over content.

For us novelists who want people to purchase our books, there are myriad “experts,” aka “vultures” galore. As I research how to eventually have that happen for the novels I’ll eventually serialize into podcasts and then sell as books, Flamenco & the Sitting Cat and Tango & the Sitting Cat, it’s impossible to avoid avalanches of Youtubers parroting each other’s basic “secrets” about marketing/platforms/etcetera. Each concludes with the same pitch, which is that, in return for our dough, they’ll fulfill our ambitions. Indeed, some may be legit. My jaded ears, however, remind me, “A fool and their money are soon parted.”

That’s why — and here’s what this post is all about, my friend — it’s like finding gold when someone with real experience shares their knowledge without charging us money.

Without further ado, here I present David Gittlin, who blogs from Florida and who is exactly that man. He’s authored three feature-length screenplays, produced two short films, and published three novels, each in a different genre! (Links for them are within his post.) Before that, he worked for over thirty years in all sorts of capacities related to marketing and the internet.

Read on for his hands-on wisdom that he’s kindly letting us in on. Lucky for us too, he’s not charging us a red cent…

How do I Cost-Effectively Market My Book Online? by David Gittlin

Comparatively speaking, writing a novel is the fun, easy, first step of the self-publishing process. The second step, creating an attention-getting book cover, offers its own unique set of challenges. However, the most intimidating and difficult undertaking, to most authors, is the third step—Online Marketing.

These words strike terror in many authors’ sensitive little hearts because they want as little to do with the outside world as possible.

The most intimidating marketing question is: “Where do I begin?” In this blog, I’ll let you in on some of the advertising methods I’ve tried and the results I’ve had. I’ll save you time and money. I’ll guide you through the marketing process from the completion of your manuscript to the final strokes of your marketing plan.

Before we begin, bear in mind that more than a million books are published every year. Therefore, we have to be good at marketing. Damn good!

After completing your final rewrite and the inevitable tweaks that come afterwards, it’s finally time to upload your book to online retailers. Next, you announce it on your blog, your author website, your Facebook page, and your YouTube channel (optional).

Now what? Gulp…

This is the seriously hard part—driving people to these outposts in cyberspace.

Let’s take a look at what has worked for me and what hasn’t.

Book Covers

The first step in marketing your book online or ANYWHERE is to create a relatable, attention-getting cover. We’re taught not to judge a book by its cover.  Ironically, this principle doesn’t apply to actual books.

I’ve read that the cover of a book needs to be genre specific.  By this I mean your reader can quickly identify the subject matter inside, whether it be Romance, Action/Suspense/Adventure/ Thriller, Espionage, Science Fiction, Fantasy, and so on.

The trick is to make your book genre specific without making it look like every other book in the space.  The idea is to stand out from the crowd, not get lost in it.

If you are an accomplished graphic artist, go ahead and do it yourself.  Just be sure that you follow the specifications of your print on demand supplier.  If you are not a great graphic artist, like me, go ahead and shop for an artist who can turn your cover vision into a commercially viable package.

Please choose an artist with a specialization in book cover design.  This person can have other specialties, but they must also be fully versed in the art of book cover design.  If you are creating the book cover, make sure to research the subject.  There are many pitfalls, just as there are with writing a book.

I used three different artists to create the covers for the three novels I published.  Besides the fact that I get bored easily, there may have been a method to my madness.  Each of my novels is in a different genre.  Some artists have genre preferences and do better work in those genres.  There is no set rule.

Some artists are good in any genre.  They may be more talented and expensive than others, but you won’t have to go through the angst of breaking in new ones.  And you may get a better overall result.  Or not.  Choose carefully.

If you have an idea of what you want in your book cover, great.  If you don’t, that’s okay.  Just be sure you choose a capable artist who you can communicate with.  Don’t be guided solely by cost.  Choose someone who knows what they are doing; who inspires your confidence, and “gets you.”

Blogging

Blogging is a great way to get yourself and your work “out there.” It’s not hard to create a blog, even for graphically challenged people like me.  WordPress and Wix are two of the most popular sites now.  You don’t have to be an expert at coding to make a nice looking blog.  You can also choose an upgrade plan that will give you more customizing options.  I believe the upgrade plans are worth it.  WordPress has a premium plan for only $99 per year.

Once your blog is created, don’t let it just sit in Cyberspace. Take a little time each day to read and comment on blogs by folks who write about subjects that interest you. Those people will then read and follow your blog if your content is good.

Take note of how other people promote their work on their blogs.  I’ve found that the subtle approach is the best way to do it.  Keep in mind that content is king.  What you have to say and how you express it will ultimately determine your degree of success.  Andmake sure the template you use to create your blog is Smart Phone Friendly.  I finally woke up to the fact that most people read blogs on their phones. Duh. I dumped my old templates and replaced them with new, easy to read, phone-friendly ones. Now, I’m attracting more followers than ever before, and I’m making many new friends.

Facebook Ads

I’ve experimented with ads on Facebook.  I’ve racked up tons of likes and very few sales.  In my humble opinion, paying for ads on Facebook is a total waste of time and money for self-published authors.  I have an author friend who is running great ads on Facebook, but he’s not selling any books.  I’m not saying ads in general don’t work on Facebook.  They do.  But you are an up-and-coming author struggling to find an audience.  You aren’t Macy’s.  You aren’t selling specialty items currently in demand like face masks.  See what I mean?

Facebook Pages

A Facebook page isn’t essential, but I strongly suggest that you put some time and effort into making a good one.  If nothing else, FB pages add credibility and overall impact to your marketing campaign.  And they are FREE.  You might even sell some books from your page using the SHOP NOW button.  Pick a glowing book review and pin it at the top of your posts column.  This little maneuver has increased views and engagements on all three of my Facebook pages.

Instagram

Upload a JPEG of your book cover with a link to your Facebook page.  If you have lots of friends who spend half of their lives on Instagram, you might get lucky.  I don’t use Instagram.  Don’t ask me why.

Press Releases

I’ve created and distributed press releases on PR Web with a target audience of 30,000 journalists and bloggers. The idea is to drive traffic to your websites and generate publicity on major news sites and search engines.  You can participate at various cost levels starting at $99.  The more you spend, the bigger the audience.  I participated at the second highest level at a cost of $289 per release.  (The highest level currently costs $389).  To add interest to the releases, I created a book trailer video. (A simple book trailer without actors will cost anywhere from $250 to $300 from a reputable company).

Bottom line: I could not relate any book sales to my press release adventures.  So, save your money.

Book Trailers

Book trailers are nice to have but they aren’t essential to your marketing campaign.  When I first started marketing my books twelve years ago, the pundits all said that you were dead in the water if you didn’t have a book trailer.  As it turns out, this is baloney.  Book trailers are a nice addition to your marketing package, but they aren’t powerful generators of sales.  I made trailers for my first novel, Three Days to Darkness, and my second one, Scarlet Ambrosia–Blood is the Nectar of Life.  I had fun making them and they didn’t cost too much. Recently, I used the first trailer I made as the cover photo on my Facebook page. (Note: The video has to be two minutes or less to be uploaded to the cover section). To my amazement it worked. More than a thousand people visited my Three Days to Darkness page in the span of two weeks. I made some book sales at the rate of two percent of the visits. I’m still getting views.  But here’s the thing: if you have a limited budget, use it where it will do the most good.  I’m getting to that.  Stay with me.

Audio Books

If you can swing the cost, make an audio version of your book.  As you are no doubt aware, people don’t read as many books as they used to.  Audio books are getting more popular every day.  I used ACX to make the audio book for my third novel, Micromium: Clean Energy from Mars.  I liked using ACX and they are part of Amazon.  I signed an exclusive agreement with them, which means I get a bigger royalty (70%) on each audio book sale.  With this agreement, your book is automatically uploaded to Amazon, Audible, and iTunes.  The downside is, you don’t get exposure on sites like Hoopla, Overdrive, and Bibliotheca, which serve libraries.  If you don’t go exclusive, ACX offers a non-exclusive agreement wherein you can distribute to any platform and get a 25% royalty.

If you hire a narrator for your audio book, which you can do through ACX, a good one will probably cost you between $100 and $150 per finished hour.  Your narrator does the narration and all of the production work.  You direct them and approve the finished product.  I had a great time making my audio book with an amazing woman who did a fabulous job.  I’ve done reasonably well with my audio book.  I’ve noticed that having an audio version available has increased my overall book sales.

Paid Reviews

When you launch your book, you want to have a sufficient number of positive reader and editorial reviews available on retail sites and Goodreads to convert browsers into buyers.  Unless you have twenty friends and a handful of book critics ready, willing, and able to post glowing reviews, it makes sense to purchase a few of these.

There are a number of sites available for these services.  I have found the best and most reliable site for reader and editorial reviews to be indiereader.com.  Check out their website.  I bought reader reviews and an editorial review from them. I’m 100% satisfied with their service, reliability, and results.  I’ve also used midwestbookreview.com for fair, reliable, and less expensive editorial reviews. Readers Favorite is an excellent site for FREE reviews. Check it out.

Amazon Advertising

Sponsored ads on Amazon.com are the most effective marketing tool I’ve used so far.  If you have a limited budget, this is where to spend it.  The ads are easy to create. You set your daily budget, write your copy, set your campaign dates, and off you go.  If the ad doesn’t work, you can scrap it and try different keywords.  You can see which keywords are working and which are not and adjust accordingly.  Best of all, you can see how many books you’ve sold and how much it has cost you to sell those books.  There’s no baloney and no guesswork.  And, let’s face it, most of the books people buy are sold on Amazon.  To create a campaign, sign in to your KDP account, select the book you want to advertise, click on the three dots to the far right of the book, and select promote and advertise.

I hope you will find these tips helpful.  I wish you all the success in the world, and keep writing.

Do you have first-hand publishing and marketing knowledge to share with us?

My Experiences with Blogging to Date by da-AL

While I decided whether to blog, I asked friends if they could direct me to bloggers they knew. Nada.

As I gathered courage anyway, I perused existing blogs, deciding what tickled me about them and what didn’t. I asked myself was whether I could develop ongoing interesting content for a blog.

Image courtesy of Just2shutter at FreeDigitalPhotos.net
Image courtesy of Just2shutter at FreeDigitalPhotos.net

Publicizing my novel, “Flamenco & the Sitting Cat,” will also require me to speak publicly about it. Hence, a few months ago I joined Toastmasters, an international organization that inexpensively teaches public speaking and leadership skills. TMlogobigColorAs I learn to write and perform speeches, their subject matter appears on this blog.

Once I decided to blog, I needed to learn how. I signed onto my favorite public library site, which you’ll read more about in a future blog. CoLAPublLib

In addition to books, they offer free on-line courses. I took a teacher-hosted Gale 6-week course called, “Blogging and Podcasting for Beginners.”

Image courtesy of ddpavumba at FreeDigitalPhotos.net
Image courtesy of ddpavumba at FreeDigitalPhotos.net

It covered Blogger, WordPress, podcasting (audio version of blogging), and vlogging (video version of blogging). Too much at one time for me.

Thanks are in order for my dear husband. His encouragement helped me immensely. Decisions threatened to overwhelm me — platform, name, subject, style, dedicated blogging email, blogger identity/avatar — any one of them could easily take the course’s whole six weeks to choose.

I have bumbled and re-bumbled through. For instance, WordPress offers an endless selection of free themes/templates. This blog began using ‘Splendio,’ switched to ‘Writr,’ then to ‘Yoko,’ and now uses ‘Big Brother.’ This explains why, while I am not at all messy, my blog has been beyond messy.

More experimenting has centered on how long posts should be. Some people said my first post, “Happiness Teachers Can be Furry,” was too long. Others said it wasn’t descriptive enough. As I post this, its serialized into three entries.

Image courtesy of photouten at FreeDigitalPhotos.net
Image courtesy of photouten at FreeDigitalPhotos.net

Pictures: people complained that the original ones were ugly and/or confusing. Hopefully what’s online now are cuter.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

I was working my way through an excellent video on how to become a blogger but then I found that my library offers a 6-week course solely on WordPress. I’m taking on my second week of it.

For now, I’m dribbling out invites, so that I can get fresh feedback as the site hopefully improves. Once this blog feels more ‘formed,’ I’ll tell everyone about it.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

My sincere thanks to all who have offered their insights, all of it useful.

Followers, too, are much appreciated. Someday I might (not ‘may’) learn enough about blogging to figure out how to thank followers individually.

The club where I volunteer as VP of Marketing.
County of Los Angeles County Library
A very good instructional video on blogging
Grammar Girl explains ‘may’ vs. ‘might.’