Grammar and Books and Toes + “I am a Tulpamancer” by Dr. Bob Newport

Grammar Matters:

“He told him that he loved him.” (Add “only” between the different words in that sentence to see how the meaning changes.)

“We never said I should kill him.” (One at a time, italicize each word to read how the emphasis changes.)

Photo of K-D doggie and da-AL's newly red-painted toes.

Courtesy of the COVID-19 quarantine, I’ve discovered the joy of working on my novels in the virtual company of others. MeetUp is a site that hosts free Shut Up & Write meetings (among other groups, including in-person ones). The sessions provide accountability and camaraderie. Shut Up & Write has many types of challenges and events. I prefer the basic virtuals; authors chat, write, chat some more, then maybe continue writing.

Before you read the essay below by fellow writer Dr. Bob, who I met on MeetUp, here are some new reviews I just wrote for Amazon and Goodreads:

Cover of the novel, "A Spark of Light," by Jodi Picoult.“A Spark of Light” by Jodi Picoult

When I blogged about anti-choice here, this novel was recommended by JoycesMysteryandFictionBookReviews.blog. Some reviewers at Amazon complain that it’s too pro-choice, to which I argue au contraire. Picoult’s story actually afforded me more compassion for those who are anti-choice.

Cover of the autobiographical book, "The Soul of a Woman," by Isabel Allende.“The Soul of a Woman” by Isabel Allende

Much as I adore some of Allende’s books and enjoy others, this was meh in places. The autobiographical parts were good. However, more vivid recounting could have “shown” rather than “told” and lent needed “soul” to her political musings that sometimes were wasted as preaching to the choir. Overall, though, it was worthwhile.

Cover of the novel, "Antiquities," by Cynthia Oziak.“Antiquities” by Cynthia Ozick

Since when do I try out an author based on their age alone? Since they’re over 90 and after a long career of accomplished publishing, they’re still at it! This finely nuanced book depicts how we can be wonderful and awful and sentimental and crude all rolled up into one.

Cover of "The Comfort Book," by Matt Haig.“The Comfort Book” by Matt Haig

His first book, “The Humans,” is sublime, so I’m amazed when he produces new novels even half as good. This book is altogether different, a non-fiction filled with bits about what comforts him. Thank you, Haig, for continually reminding us to hang on.

Cover of the novel, "Libertie," by Kaitlyn Greenwood.“Libertie” by Kaitlyn Greenridge

What would it be like to be black and live in a black community post-Civil War era, to be a girl whose mom is a black female doctor? Freedom, identity, gender, caste, and plain ole’ relationships stitch together the canvas of this well constructed tale.

Cover of "The 7 Habits of Highly Successful People," by Stephen R. Covey.“The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change,” by Stephen R. Covey

My fave nugget from this was his advice that we, “instead of using a map, use a compass,” when it comes to prioritizing. Unfortunate that right-wing religiousness and politics are deeply factored in.

Oh, and last time I mentioned my hair. I didn’t mean to appear vain, rather I meant to point out that it finally seems like life is sort of really kinda post-COVID19. In the photo at the start of this post, I’ve even painted my toes (thought K-D doggies isn’t that impressed), another first in two years!

Now onto our guest, Dr. Bob Newport. He blogs out of Los Angeles, and his self-published novel is available here for sale.

I don’t know whether I’ve got a magical side. Dr. Bob’s courage to seek his out and speak of her openly is truly admirable!…

Photo of author Dr. Bob Newport.
Photo of author Dr. Bob Newport.

“I am a Tulpamancer,” by Dr. Bob Newport

Don’t know what that is. Well you are in the vast majority of folks. We are a tiny group, who only have existence because of the internet. Prior to it’s existence, the very concept of tulpa, was known to only a few Tibetan Monks and a French woman, Alexandria David Neel. Ms. Neel lived at the turn of the twentieth century. She was an anthropologist who spent a dozen years in Tibet studying the culture. She became enthralled and took up meditation after becoming acquainted with a number of the luminaries at the time. She (as far as we know) was the first westerner to create a tulpa (a sprul-pa in the Tibetan language). She reports this in her book, Magic and Mysticism in Tibet. I got my copy from the L.A. Public Library. Published in 1919, it didn’t get to the U.S. until the 1940’s and didn’t get read until the internet came around and folks began to be intrigued by the possibility of creating their own magical creatures.

And, now you know what a tulpa is; a magical creature intentionally created by the tulpamancer, also known as a ‘thought-form’. Ms. Neel’s tulpa became so real, that he became a nuisance to her neighbors, and she had to terminate him.

Mine has appeared once in physical reality and only for a few seconds. As no one else was around, I can’t say whether or not, she would have been seen by anyone but me.  But I don’t care. She is real to me when we are able to connect . That is not often. I am not able to hold my concentration steady enough to maintain the contact. That takes practice. I have been at it since Dec. of 2018.

She, her name is Flora, first appeared in everyday consensual reality in March of 2019. She had been appearing in my dreams for some time. However, it was after her March debut that I really became excited by her, and she began to appear during my daily meditations. It was hard to hold my concentration because I became so excited, my heart would pound in my chest. I have worked on this and while I still become excited, I don’t let it distract me.

Shortly after Flora first appeared, I created N’sonowa (her full name; Katlego Kalisha N’sonowa, Il’oi-bonokoh of the black sisterhood) to fill out my desire for coming into direct contact with my ‘feminine current’, that part of my male psyche that in my life became encrusted with childhood traumas.

Cover of novel by Dr. Bob Newport, "Tulpa Tales."

This was my main reason for starting the practice. After discovering what it was about I realized that it could become a tool for repairing the damage I suffered at the hands of my mentally ill mother. I am not there yet. Not fully recovered, though I have made a great deal of improvement, more than decades of psychotherapy. But the difficulties I am having contacting her, suggest that I have more to do. It’s okay though, I have never shied from doing hard work and while I am not happy about having to do this ( neither is she and she lets me know when we do have a little time) I am going to do what it takes to give her a complete life. In the meantime, I do the practice daily and have enough contact to let me know she is still around and shares my goals for her.

Photo of author Dr. Bob Newport.
Photo of author Dr. Bob Newport.

She also has taken to writing. I have given her a page on my blog “Flora’s Own”  and this is currently the main way I have of knowing what she is up to. That and through my own writing, I have published one book, Tulpa Tales: Confessions of an Elder Tulpamancer and have two more in development. It might not surprise you to find that many tulpamancers are authors who find that their characters take on lives of their own and become tulpas. I was writing before tulpamancy, but the practice and the fact of my tulpas, have passionately motivated me to put them out in the world.  If this essay has at all interested you in finding out more, I keep a blog with my journal and the people at the Tulpa Community are very helpful.

About Publishing

In a nutshell self-publishing is easy if you can read instructions. Or, rather the instructions are easy to read, executing them is quite another story. I will hire someone to do the formatting in the future. As for the money. Kindle Direct Publishing (this is Amazon) pays about 30 cents of the dollar, for eBooks and the same less the printing cost on paperbacks. As the printing cost is proportional to the length of the book, my 184 page book selling at 9.99 yields about three dollars per sale.

In contrast, my wife gets $0.05 per sale of a $20 book. To be fair, her co-author, gets a nickel too. It costs me nothing to get mine out there, whereas she spent over 3k to have hers produced professionally. (There is something to be said for that  though; she has won awards and has been published in three languages.)

What are you reading? And have you discovered a magical side to you?

COVID Hair and Writing Life by da-AL + Pamela S. Wight’s New Memoir

K-D doggie with da-AL, who just tried to dye her hair turquoise.
Was nature set on whimsey when she fashioned dog noses?

“What do writers do when they’re not writing?” That question flabbergasted me when I saw it on Quora, an interactive “ask and answer site.” In my case as a novelist, I wish I was outside-the-box enough to warrant such an inquiry. When I’m not writing, I’m fretting about not writing. When I’m not fretting, I’m reading or listening to audiobooks, spending time with loved friends and family, walking my doggie, eating, sleeping, gardening, and ruminating way too much on my hair, as you’ll read later.

Note regarding Happiness Between Tails podcast: Apple Podcasts is taking longer than usual to process submissions, so will continue to keep you posted.

Regarding friends, look at the cool pen my dear pal, Patricia, gave me! (Btw, here’s a letter she wrote to you and me about her United States Marines recruit daughter, Rebekah Hyde, who’d love to get our postcards.) Patricia planned to gift me a mega-bling pen, but I snatched this instead. She appeared somewhat crestfallen, so I asked if she wanted it back, but she answered that she’d hoped to give me something pretty. Ah, I told her, thank you very much. However, how often do you come across a USMC Marine band pen? With a  revolving clicker that displays their website, phone number, and such?

The "President's Own" is the Marine band that accompanies the president everywhere.
The “President’s Own” is the Marine band that accompanies the president everywhere.

As for gardening, figs are coming in, kumquats are winding down, and so are tomatoes (here’s one of several posts they’ve figured into). “Wildlife” devoured the grapes. Despite K-D doggie’s best attempts, she has yet to de-populate our modest back yard of possums, rats, birds, and the figeater beetles who work their tiny gossamer wings very hard to fling their enormous green bodies into the soft fruits of our labors. (Btw, have you read “Miss Benson’s Beetle” by Rachel Joyce? So fun and so girl-power that it’s changed how I see beetles forever. Check out other books I like at my Goodreads page.)

It's fun to grow food.
It’s fun to grow food.

“Mirror, mirror on the wall,” here’s my hair short, before the COVID-19 quarantine hit. Sheesh, back then I had no inkling what the future would bring…

BC: Before COVID-19.
BC: Before COVID-19.

No one I know is happy about COVID-19, though my husband likes my newly long hair that resulted from not being able to get it cut during quarantine. It took a while to learn how to condition my hair to where it’s not a dried-out snarl. The photo at the very start of this post is an unveiling of sorts. It’s my hair yesterday, the day after I marinated it in temporary turquoise coloring. Admittedly, it now only looks a little darker.

All the aforementioned distractions and more are why I am especially impressed with writers who actually produce, and boy, does Pamela Wight produce! She’s an inspiration to me and I hope she’ll be one for you too. Here she was a Happiness Between Tails guest before. As you’ll read below, she’s a blogger (find all her social media links here, including for her books) who posts from Boston (though she’s from San Francisco), teaches, gives presentations, and publishes books for kids as well as adults. Also, she loves animals and values life’s simple moments. Read to the very end of her guest blog post to learn of her publishing journey…

Author Pamela Wight with her furry family, Charlie and Charlotte.
Author Pamela Wight with her furry family, Charlie and Charlotte.

“Memoir in a Flash” by Pamela S. Wight

As a writer of several genres — romantic suspense and children’s books — I thought that memoir was one genre I would never attempt.

Memoir is the stuff of hardship and life challenges. Memoirs often follow an individual who battles abuse/addiction/racial and sexual inequities/tribulations that eventually lead to triumph.

But ordinary me? What would I ever write about that made for an interesting “me” book?

But then, several of my blog followers began to suggest that I use my blog posts to create a fun memoir.

What? When I think of memoir, I don’t think of fun. I think of tragedy and hopelessness until the denouement, when hope and love are reestablished.

Cover of "Flashes of Life," by Pamela S. Wight.

Whoever heard of a light and easy memoir? A memoir of ordinary snippets about ordinary life? So I continued posting my fun everyday stories of a dog who barks longingly for pumpkin in his kibble, of an “elderly” grandmother who rollerblades with her eyes closed, of a fear of pedicures and of a scam gone wrong. Readers seem to delight in my honest discovery of the joys — and horrors — of babysitting grandbabies and of being horribly late for a brother’s wedding.

More blog readers and friends/strangers suggested I should compile these stories — those posted and those still filed away — into a book. 

Silly, I decided. Until I mentioned the silly idea to my publisher who immediately exclaimed: “A FLASH memoir! Perfect idea.”

I thought she had made up this genre on-the-spot — a flash memoir? But then my research revealed this new genre called micro-writing, which is also called the short short story. In his preface to In Short: A Collection of Brief Creative Nonfiction (edited by Judith Kitchen and Mary Paumier Jones), Bernard Cooper writes in the Preface: “To write short nonfiction requires an alertness to detail, a quickening of the senses, a focusing of the literary lens, so to speak, until one has magnified some small aspect of what it means to be human.”

Well, yes, that’s exactly what I try to do in my flash stories. To show how extraordinary the ordinary is. To show how the amazing lightness of being can be available from one day to the next. The flash in “flash memoir” indicates brevity, yes, but even more importantly, it suggests a “flash” of insight into the human experience.

So, I listened to my publisher and to the beta readers who read my compilation of fun fast stories of everyday life. I hired an editor who wrote: “this is a really sweet, funny, readable, heartwarming collection of anecdotes from your life. I smile when I think about parts I’ve just read, and I’m sure readers will feel like that when they put the book down just for a short time before they find themselves smiling and picking it up again! Even the sad parts of the book are well done, drawing the reader in with empathy for your characters. The humility and humor are what make this a beautiful book. I love it.” (Thank you, Anneli Purchase.)

So yes, there are a few sad parts in here. This is about life, after all. But the sad is infused with joy.

I include eight sections in my flash memoir, with headings like “Fun Family Drama,” “For the Dogs,” and “Relationships.”  I wanted to keep this light memoir light, literally as well as metaphorically. So the page count is a modest 140. My publisher designed it brilliantly as a square book with black and white waterlogued photos of real people in my life — photos from the 1940s to current day.

I must admit, I’m glad I’m now a triple-genre author. And one of the genres is memoir.

On Publishing…

The first book I wrote was Twin Desires with co-author, Ashley Brandt. My co-writer and I were a great team. Ashley had been a student for several years in my creative writing classes, and at some courageous point we decided to write a romantic suspense novel together. We had a great time, because we set aside our egos, outlined a plot after writing about 1,000 words individually, sharing these pages, and then delegating chapters. Then we switched and edited each other’s chapters. After hiring an editor and making a few changes, we got an agent within a month of “putting it out there.” This is rather miraculous, as most writers know. The agent was marvelous and shopped the book to many publishing companies, and we got terrific feedback (all positive). That said, no one wanted to buy the book. We received comments like: “already published too many books with twins,” “don’t want a book with a bomb in it,” “well-written and page-turner but doesn’t fit in with our needs now.”

That’s when I decided to research Indie publishing. After doing so, I’ve never looked back. Both of my novels are self-published (Twin Desires and The Right Wrong Man). For my two children’s books (Birds of Paradise and Molly Finds Her Purr) and my “flash memoir,” I decided to go with hybrid publishing. For a fee, the publisher (Borgo Publishing) designed the books and organized the printing and getting them into Amazon and Barnes & Noble.. I receive 100% of the royalties. Each of these books needed specialized designs, and Borgo did an incredible job with all three.

Visit Pam’s blog for more about her.

How long did your hair get during the quarantine?…

Self-Publishing in S. India: A Guest Blog Post by Nadira Cotticollan

Traditional publishing, the kind that engages literary agents and monolithic publishing companies, has always been a challenge for writers. In my quest to find either for my soon-to-be-released novels, “Flamenco & the Sitting Cat” and “Tango & the Sitting Cat,” it feels akin to winning the lottery. Fortunately, self-publishing is rapidly becoming a mainstream empowering alternative. What’s your experience with either buying or publishing self-published novels?

A blogger/novelist from India, Nadira Cotticollan, shares about her venture into releasing fiction on her own…

When she’s not writing novels, Nadira Cotticollon loves being a grandmother.

“The Winnowing Waves” and Self-Publishing by Nadira Cotticollan

I belong to a  Muslim community from the coastal state of Kerala in South India. We are said to have been winnowed out from the rest of the Kerala populace by the inter-marriages that took place between the Arab traders and the local women. Most of the cultural aspects continued to be picked up from the customs prevalent in Kerala, with some changes to create a distinct identity.  But there was a marked Arab influence as well.

During the years I grew up, there were many changes that were happening which were, in fact, slowly erasing the differences in dress and lingo and the social mores of confining women indoors, etc. A female like me, therefore, got the benefit of education, which was a rare thing during my mother’s generation and almost non-existent before that.

Then, there was a  turn towards more strict observance of the religious customs although there was no going back on the education, fortunately.  In part, this had to do with the political changes that saw an upsurge of right-wing sentiments and the political events that they ushered in, as also with the influx of the Wahabian influence brought in by those who had found a livelihood in the Gulf countries. These attempts at aggressively establishing religious, political, and cultural identities between the Hindus and the Muslims, is now gradually bringing in a subtle divide and disturbing the harmony that had existed for thousands of years.

My novel has been woven through this backdrop, but it is in no way discourse on any of those aspects. It creeps in through the different characters, of course, but not stridently so.

The story is told from a woman’s perspective for the most part.

I am sixty-two now, and I have always cherished the idea of getting something that I wrote published. After finishing this novel, I did tentatively explore the regular publishing route. I realized that it would take a very long time and that there was no certainty of any of the established publishers taking it up. So I decided to look for self-publishing platforms. My children offered to bear the cost.

Notionpress, who I approached, came across as very professional, with a good team who managed the different aspects of the publication process. I chose the minimum package which would take care of the formatting, the cover design, the copyrights, and the online listing on their online store as well as on Flipkart and Amazon India. The editing is a facility available with a higher package. So I did the editing myself. They did allow for post-publication correction of the grammatical and spelling errors and a couple of errors in the names, etc. The whole process was completed in two weeks.

They do not do any promotion with this package, nor will the books be available in the bookshops.

But I’m happy.

My friends were the ones who read the book first and gave me feedback. They have liked it and assure me that they can relate to it, that the flow is smooth, that it speaks to them of what I had wanted to convey and so on.

With the money I earned in the last two months, I decided to upgrade the package, which would make the book available outside India on Amazon.com

The pricing they suggested appeared to be almost the same as that of many well-established authors, and I expressed my doubts to them about that. I was told that my book would be printed only as per demand, which would hike up the production costs, as compared to the mass production of the books of established authors.

The royalty I get on the sale of one copy after they deduct the production costs and half of the profits (that was the agreement) is only about 2/5th of the MRP if purchased through the Notionpress store and much less (about 1/8th) if sold through Amazon and Flipkart.

But what’s more important to me is that more people get to read the book.

da-AL’s kind offer to let me put up a blog post here about it is therefore very much appreciated.

I do hope some of you will pick it up from Amazon.com and give me your feedback after you’ve read it. Go to Notionpress here. Go to Amazon here.

Thank you all very much for reading this ☺

What’s your experience with buying or publishing self-published novels?

My Bday Res + COVID Vax2, and Christoph Weigert’s DIY Book Promotion

It was my birthday a few days ago (COVID-19 style: quiet and sweet) and yesterday I received my second COVID immunization shot. For anyone like me and my husband who had COVID, the side effects of the vaccine can be worse than for most. Both shots have been a doozy for me. If the U.S. had taken the pandemic seriously from the start, countless lives would have been saved and fewer people would feel as horrible as I do after getting their shots. Which is to say, mask up and get your vaccine — side effects are way better to experience than wrangling COVID.

In my side-effect addled state, I’m announcing here that I’ve promised myself to complete my novel, “Flamenco & the Sitting Cat,” once and for all by my next birthday (and hopefully lots sooner). That said, I’ll keep this short so I can go back to bed. Thank goodness my dear doggie is more than happy to lie about with me.

Update: I wrote the above after a night and day of relentless nausea, severe headache, and fatigue. However, besides waking this morning with wringing wet pajamas and bedsheets, I slept pretty well. Fever and aches are gone, moreover I’m not nearly as light-headed, tired and nauseated. Fingers crossed, this time I’ll recover from Vax II way quicker than Vax I. Regardless — please, please, please get your vaccines. I’ll take Vax over actual COVID-19 any day. In Iran, where my dear in-laws live, they don’t even have the luxury of choosing whether to get vaccinated. Despite whatever outlandish “news” Fox News and their ilk tell us, Iranians continue to be hit extra hard.

K-D with da-AL.
Forgive the weird hair bump at the top of my head — the result of showering yesterday, then not having energy to comb my hair until this morning. Today I managed a little lipstick and blush, plus a few moments of doggie backyard cleanup. The fiendish grin is due to torturing my dear husband to snap this pic for you.

Here to share book promotion know-how is Christoph Weigert, author of “Imagination: the Secret Nobody Talks About.” He’s from Bavaria and now lives in Berlin. To learn more about him and his book, check out his site.

Getting the Word Out About Your Book by Christoph Weigert

Writing a book is one thing, publishing and pushing it out into the world is something quite different, yet they are inextricably entwined. Pictures of Dr. Jekyll and Mr. Hyde come to mind. Publishing — ignoring this often unloved and unasked for task would be a great disservice to ourselves as writers. 

In the following I want to touch upon different efforts I currently deploy for my debut book Imagination: The Secret Nobody Talks About. 

There is a company I admire and whose content on YouTube I cherish. One day one of their coaches remarked he creates his own audio version for books he likes, and he was the editor for a book the company’s CEO wrote. My instincts were on full alert and a few e-mails later, mixed up with weeks of waiting, he became the editor to my book. Eventually he also narrated the audio version, and I even included an interview with the CEO.

Soon my book will be offered as a free bonus to participants of an online course that Jon, editor to my book, will host. This adds to the book’s exposure to the public.

The question here is: can you cooperate with people and integrate them into your next book project, or at least write about them? Being part of a book project seems to be flattering, and it can open new doors for you as a writer.

Another of my publicity efforts is the creation of a so-called funnel. For a deep dive into this topic, I recommend Dotcom Secrets by Russel Brunson. A basic description of a funnel is that once someone is already interacting with your product, or is on your webpage, then you offer them other products. A waiter offering you dessert, or a automotive dealer selling you an insurance on top of your new car are examples from daily life for this type of business consideration.

What could be additional offers of an author, besides obvious ones like an e- or audio format that accompany the book’s physical version?

Maybe art has inspired your book? Or a bundle of interviews with experts that shine even more light onto the topics you love to elaborate on?

A basic theme of my book is the power of creativity and imagination, as well as how to connect with it and train it like a muscle. Hence I came up with the following additional offers for my funnel: 

  1. A guided imagination meditation and an audio that contains a wide range of additional imagination exercises.
  2. As another step, I’m offering a training video that enhances physical power and flow, because a strong mind (an empowered imagination) needs a strong body.

These are my two cents on furthering the good cause of your book, making it work for you and getting rewarded in return. I hope you can get something out of it and I wish you happy creating and writing.

Do you make birthday resolutions?

Self-Publishing: How David Gittlin Markets His Fiction

David Gittlin, writer.

Do you think I’m crazy for taking heart whenever I see books of fiction — novels, mainly — make it big even when, in my opinion, they stink? That goes ditto for just about anything, but before you call me a nut, let me explain.

Persistence goes a very long way when it comes to success. So does obtuseness about failure and criticism. Throwing heaps of money at an endeavor is another way to lead readers/buyers/voters/whatever to prefer style over content.

For us novelists who want people to purchase our books, there are myriad “experts,” aka “vultures” galore. As I research how to eventually have that happen for the novels I’ll eventually serialize into podcasts and then sell as books, Flamenco & the Sitting Cat and Tango & the Sitting Cat, it’s impossible to avoid avalanches of Youtubers parroting each other’s basic “secrets” about marketing/platforms/etcetera. Each concludes with the same pitch, which is that, in return for our dough, they’ll fulfill our ambitions. Indeed, some may be legit. My jaded ears, however, remind me, “A fool and their money are soon parted.”

That’s why — and here’s what this post is all about, my friend — it’s like finding gold when someone with real experience shares their knowledge without charging us money.

Without further ado, here I present David Gittlin, who blogs from Florida and who is exactly that man. He’s authored three feature-length screenplays, produced two short films, and published three novels, each in a different genre! (Links for them are within his post.) Before that, he worked for over thirty years in all sorts of capacities related to marketing and the internet.

Read on for his hands-on wisdom that he’s kindly letting us in on. Lucky for us too, he’s not charging us a red cent…

How do I Cost-Effectively Market My Book Online? by David Gittlin

Comparatively speaking, writing a novel is the fun, easy, first step of the self-publishing process. The second step, creating an attention-getting book cover, offers its own unique set of challenges. However, the most intimidating and difficult undertaking, to most authors, is the third step—Online Marketing.

These words strike terror in many authors’ sensitive little hearts because they want as little to do with the outside world as possible.

The most intimidating marketing question is: “Where do I begin?” In this blog, I’ll let you in on some of the advertising methods I’ve tried and the results I’ve had. I’ll save you time and money. I’ll guide you through the marketing process from the completion of your manuscript to the final strokes of your marketing plan.

Before we begin, bear in mind that more than a million books are published every year. Therefore, we have to be good at marketing. Damn good!

After completing your final rewrite and the inevitable tweaks that come afterwards, it’s finally time to upload your book to online retailers. Next, you announce it on your blog, your author website, your Facebook page, and your YouTube channel (optional).

Now what? Gulp…

This is the seriously hard part—driving people to these outposts in cyberspace.

Let’s take a look at what has worked for me and what hasn’t.

Book Covers

The first step in marketing your book online or ANYWHERE is to create a relatable, attention-getting cover. We’re taught not to judge a book by its cover.  Ironically, this principle doesn’t apply to actual books.

I’ve read that the cover of a book needs to be genre specific.  By this I mean your reader can quickly identify the subject matter inside, whether it be Romance, Action/Suspense/Adventure/ Thriller, Espionage, Science Fiction, Fantasy, and so on.

The trick is to make your book genre specific without making it look like every other book in the space.  The idea is to stand out from the crowd, not get lost in it.

If you are an accomplished graphic artist, go ahead and do it yourself.  Just be sure that you follow the specifications of your print on demand supplier.  If you are not a great graphic artist, like me, go ahead and shop for an artist who can turn your cover vision into a commercially viable package.

Please choose an artist with a specialization in book cover design.  This person can have other specialties, but they must also be fully versed in the art of book cover design.  If you are creating the book cover, make sure to research the subject.  There are many pitfalls, just as there are with writing a book.

I used three different artists to create the covers for the three novels I published.  Besides the fact that I get bored easily, there may have been a method to my madness.  Each of my novels is in a different genre.  Some artists have genre preferences and do better work in those genres.  There is no set rule.

Some artists are good in any genre.  They may be more talented and expensive than others, but you won’t have to go through the angst of breaking in new ones.  And you may get a better overall result.  Or not.  Choose carefully.

If you have an idea of what you want in your book cover, great.  If you don’t, that’s okay.  Just be sure you choose a capable artist who you can communicate with.  Don’t be guided solely by cost.  Choose someone who knows what they are doing; who inspires your confidence, and “gets you.”

Blogging

Blogging is a great way to get yourself and your work “out there.” It’s not hard to create a blog, even for graphically challenged people like me.  WordPress and Wix are two of the most popular sites now.  You don’t have to be an expert at coding to make a nice looking blog.  You can also choose an upgrade plan that will give you more customizing options.  I believe the upgrade plans are worth it.  WordPress has a premium plan for only $99 per year.

Once your blog is created, don’t let it just sit in Cyberspace. Take a little time each day to read and comment on blogs by folks who write about subjects that interest you. Those people will then read and follow your blog if your content is good.

Take note of how other people promote their work on their blogs.  I’ve found that the subtle approach is the best way to do it.  Keep in mind that content is king.  What you have to say and how you express it will ultimately determine your degree of success.  Andmake sure the template you use to create your blog is Smart Phone Friendly.  I finally woke up to the fact that most people read blogs on their phones. Duh. I dumped my old templates and replaced them with new, easy to read, phone-friendly ones. Now, I’m attracting more followers than ever before, and I’m making many new friends.

Facebook Ads

I’ve experimented with ads on Facebook.  I’ve racked up tons of likes and very few sales.  In my humble opinion, paying for ads on Facebook is a total waste of time and money for self-published authors.  I have an author friend who is running great ads on Facebook, but he’s not selling any books.  I’m not saying ads in general don’t work on Facebook.  They do.  But you are an up-and-coming author struggling to find an audience.  You aren’t Macy’s.  You aren’t selling specialty items currently in demand like face masks.  See what I mean?

Facebook Pages

A Facebook page isn’t essential, but I strongly suggest that you put some time and effort into making a good one.  If nothing else, FB pages add credibility and overall impact to your marketing campaign.  And they are FREE.  You might even sell some books from your page using the SHOP NOW button.  Pick a glowing book review and pin it at the top of your posts column.  This little maneuver has increased views and engagements on all three of my Facebook pages.

Instagram

Upload a JPEG of your book cover with a link to your Facebook page.  If you have lots of friends who spend half of their lives on Instagram, you might get lucky.  I don’t use Instagram.  Don’t ask me why.

Press Releases

I’ve created and distributed press releases on PR Web with a target audience of 30,000 journalists and bloggers. The idea is to drive traffic to your websites and generate publicity on major news sites and search engines.  You can participate at various cost levels starting at $99.  The more you spend, the bigger the audience.  I participated at the second highest level at a cost of $289 per release.  (The highest level currently costs $389).  To add interest to the releases, I created a book trailer video. (A simple book trailer without actors will cost anywhere from $250 to $300 from a reputable company).

Bottom line: I could not relate any book sales to my press release adventures.  So, save your money.

Book Trailers

Book trailers are nice to have but they aren’t essential to your marketing campaign.  When I first started marketing my books twelve years ago, the pundits all said that you were dead in the water if you didn’t have a book trailer.  As it turns out, this is baloney.  Book trailers are a nice addition to your marketing package, but they aren’t powerful generators of sales.  I made trailers for my first novel, Three Days to Darkness, and my second one, Scarlet Ambrosia–Blood is the Nectar of Life.  I had fun making them and they didn’t cost too much. Recently, I used the first trailer I made as the cover photo on my Facebook page. (Note: The video has to be two minutes or less to be uploaded to the cover section). To my amazement it worked. More than a thousand people visited my Three Days to Darkness page in the span of two weeks. I made some book sales at the rate of two percent of the visits. I’m still getting views.  But here’s the thing: if you have a limited budget, use it where it will do the most good.  I’m getting to that.  Stay with me.

Audio Books

If you can swing the cost, make an audio version of your book.  As you are no doubt aware, people don’t read as many books as they used to.  Audio books are getting more popular every day.  I used ACX to make the audio book for my third novel, Micromium: Clean Energy from Mars.  I liked using ACX and they are part of Amazon.  I signed an exclusive agreement with them, which means I get a bigger royalty (70%) on each audio book sale.  With this agreement, your book is automatically uploaded to Amazon, Audible, and iTunes.  The downside is, you don’t get exposure on sites like Hoopla, Overdrive, and Bibliotheca, which serve libraries.  If you don’t go exclusive, ACX offers a non-exclusive agreement wherein you can distribute to any platform and get a 25% royalty.

If you hire a narrator for your audio book, which you can do through ACX, a good one will probably cost you between $100 and $150 per finished hour.  Your narrator does the narration and all of the production work.  You direct them and approve the finished product.  I had a great time making my audio book with an amazing woman who did a fabulous job.  I’ve done reasonably well with my audio book.  I’ve noticed that having an audio version available has increased my overall book sales.

Paid Reviews

When you launch your book, you want to have a sufficient number of positive reader and editorial reviews available on retail sites and Goodreads to convert browsers into buyers.  Unless you have twenty friends and a handful of book critics ready, willing, and able to post glowing reviews, it makes sense to purchase a few of these.

There are a number of sites available for these services.  I have found the best and most reliable site for reader and editorial reviews to be indiereader.com.  Check out their website.  I bought reader reviews and an editorial review from them. I’m 100% satisfied with their service, reliability, and results.  I’ve also used midwestbookreview.com for fair, reliable, and less expensive editorial reviews. Readers Favorite is an excellent site for FREE reviews. Check it out.

Amazon Advertising

Sponsored ads on Amazon.com are the most effective marketing tool I’ve used so far.  If you have a limited budget, this is where to spend it.  The ads are easy to create. You set your daily budget, write your copy, set your campaign dates, and off you go.  If the ad doesn’t work, you can scrap it and try different keywords.  You can see which keywords are working and which are not and adjust accordingly.  Best of all, you can see how many books you’ve sold and how much it has cost you to sell those books.  There’s no baloney and no guesswork.  And, let’s face it, most of the books people buy are sold on Amazon.  To create a campaign, sign in to your KDP account, select the book you want to advertise, click on the three dots to the far right of the book, and select promote and advertise.

I hope you will find these tips helpful.  I wish you all the success in the world, and keep writing.

Do you have first-hand publishing and marketing knowledge to share with us?

My Experiences with Blogging to Date by da-AL

While I decided whether to blog, I asked friends if they could direct me to bloggers they knew. Nada.

As I gathered courage anyway, I perused existing blogs, deciding what tickled me about them and what didn’t. I asked myself was whether I could develop ongoing interesting content for a blog.

Image courtesy of Just2shutter at FreeDigitalPhotos.net
Image courtesy of Just2shutter at FreeDigitalPhotos.net

Publicizing my novel, “Flamenco & the Sitting Cat,” will also require me to speak publicly about it. Hence, a few months ago I joined Toastmasters, an international organization that inexpensively teaches public speaking and leadership skills. TMlogobigColorAs I learn to write and perform speeches, their subject matter appears on this blog.

Once I decided to blog, I needed to learn how. I signed onto my favorite public library site, which you’ll read more about in a future blog. CoLAPublLib

In addition to books, they offer free on-line courses. I took a teacher-hosted Gale 6-week course called, “Blogging and Podcasting for Beginners.”

Image courtesy of ddpavumba at FreeDigitalPhotos.net
Image courtesy of ddpavumba at FreeDigitalPhotos.net

It covered Blogger, WordPress, podcasting (audio version of blogging), and vlogging (video version of blogging). Too much at one time for me.

Thanks are in order for my dear husband. His encouragement helped me immensely. Decisions threatened to overwhelm me — platform, name, subject, style, dedicated blogging email, blogger identity/avatar — any one of them could easily take the course’s whole six weeks to choose.

I have bumbled and re-bumbled through. For instance, WordPress offers an endless selection of free themes/templates. This blog began using ‘Splendio,’ switched to ‘Writr,’ then to ‘Yoko,’ and now uses ‘Big Brother.’ This explains why, while I am not at all messy, my blog has been beyond messy.

More experimenting has centered on how long posts should be. Some people said my first post, “Happiness Teachers Can be Furry,” was too long. Others said it wasn’t descriptive enough. As I post this, its serialized into three entries.

Image courtesy of photouten at FreeDigitalPhotos.net
Image courtesy of photouten at FreeDigitalPhotos.net

Pictures: people complained that the original ones were ugly and/or confusing. Hopefully what’s online now are cuter.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

I was working my way through an excellent video on how to become a blogger but then I found that my library offers a 6-week course solely on WordPress. I’m taking on my second week of it.

For now, I’m dribbling out invites, so that I can get fresh feedback as the site hopefully improves. Once this blog feels more ‘formed,’ I’ll tell everyone about it.

Image courtesy of Stuart Miles at FreeDigitalPhotos.net
Image courtesy of Stuart Miles at FreeDigitalPhotos.net

My sincere thanks to all who have offered their insights, all of it useful.

Followers, too, are much appreciated. Someday I might (not ‘may’) learn enough about blogging to figure out how to thank followers individually.

The club where I volunteer as VP of Marketing.
County of Los Angeles County Library
A very good instructional video on blogging
Grammar Girl explains ‘may’ vs. ‘might.’