Gandhi, Hitler, a Book, & Dog/God by da-AL plus Cheryl Batavia’s poem


“The greatness of a nation and its moral progress can be judged by the way its animals are treated.” — supposedly Mahatma Gandhi said that. (Isn’t this picture of him great? He’s drafting a document at Birla House, Mumbai, August 1942. My novel-writer side can’t help but wonder if he knew that writing longhand enhances creativity — and I bet intelligence!) First off, he didn’t….

Gandhi drafting a document at Birla House, Mumbai, August 1942.
By Kanu Gandhi – gandhiserve.org, Public Domain.

Second off, if anyone said it, is it true? I love animals and have followed a vegetarian diet for years. All the same, I’m definitely nowhere near a saint, particularly given my now-and-again deviations into the hypocracy of eating fish. My father was wicked to his family, yet tears rolled down his cheeks when he heard that local geese were slaughtered. Hitler and was a vegetarian for the last part of his life. And he adored his dog, Blondi

Photo of Hitler with a dog.
Hitler & dog. Photo by Bundesarchiv, B 145 Bild-F051673-0059 / CC-BY-SA, CC BY-SA 3.0 de

What I know for sure is that when I see someone acting kindly toward an animal, it makes me feel like there’s a soul somewhere within their despicableness…

Scratch the last paragraph — that was just my lazy brain leaning on clichés to please you with niceties, gentle reader. It was my typing falling into well-worn grooves of platitudes. Really, if someone is mean and shows neither remorse nor interest in reforming themselves, if people around them erect the scaffolding to sustain their meanness… well… Delving into morality is too lengthy to weave into this post.Cover of "Cher Ami and Major Whittlesey," by Kathleen Rooney

Here, look! My fingers have switched gears to copy this for you: a paragraph from wise and poetic Kathleen Rooney’s latest novel. She was a Happiness Between Tails guest to tell about her amazing Lillian Boxfish Takes a Walk, and then to tell us about her newest tale, Cher Ami and Major Whittlesey. Her Cher Ami book is written in the style of first-person characterizations of various humans and Cher Ami, a true-life heroic pigeon who saved many World War I soldiers’ lives.

The most dazzling chapters are those through Cher Ami’s eyes. I’m about halfway through the book and am most recently awed by this bit of feathered philosophizing. Cher Ami thinks this about the soldiers:

“Sometimes they renamed animals as different animals. They called the canned corned beef in their rations “monkey meat” and referred to their body lice as “shirt rabbis.” They’d pick the insects off one another, comparing themselves to apes grooming in some great gray zoo. I could tell that many of the men felt terribly lonely, helpless and estranged from their fellow soldiers, but they were never alone and never powerless thanks to all the life that depended on them, the lice and the rats and the mice. Each man was the miserable monarch of a kingdom that squirmed with vermin, one that consisted of the dirt and the bit of sky each one could see from the dirt of their feet in their boots, of their boots in the mud — a kingdom all but indistinguishable from a grave.” An excerpt from Cher Ami and Major Whittlesey, by Kathleen Rooney, who also wrote marvelous Lillian Boxfish Takes a Walk.

About dogs…

So okay, I’m not one to dwell on whether ”God,” the kind with a capital “G,” exists. But the fact that Dog spells God backwards in English — isn’t that an interesting metaphor for how even the worst dirtbags among us can experience the love of a dog? (Here’s a post where I dip another toe into that conversation.)

Dogs… their lives are far far too short!!!! They get better and better with age, more perceptive of our needs, more adoring of us, and ready to kiss us for our slightest kindness. Just the other night, my husband mistakenly called our current dear doggie by the name of one of our two dogs who passed away — when? yesterday? two years ago? — either feels not much different at times (a bit about that here and more on it here). My heart goes out to a good friend who sweet Bambi-faced furry girl passed away recently… In these times of the COVID pandemic especially, our pets do so much for us. It’s no wonder that more folks are adopting furry family lately.

Now here’s Cheryl Batavia, a.k.a. The Gulf Coast Poet, to put smiles on our faces. A nature-lover, she blogs from Florida and has published books for all ages. She can also be reached via email.

Photo of Cheryl Batavia at Manasota Beach, FL, Gulf of Mexico, by Stephanie Snow Photography.
Photo of Cheryl Batavia at Manasota Beach, FL, Gulf of Mexico, by Stephanie Snow Photography.

Tribute to a Family Dog; In loving memory of Clifford, 2001-2015

Copyright© 2020 by Cheryl Batavia, a.k.a. The Gulf Coast Poet

Enthusiasm

Your spirit is enthusiasm!

When you wag your tail,

your entire body shimmies.

You leap high into the air

to catch popcorn in your mouth,

drool at the dairy drive-thru,

anticipating your ice cream cone.

You swim far out into the lake,

to fetch a stick…

and swim back to fetch again.

You run alongside a wheelchair

that travels eight miles an hour,

keep pace with kids

on rollerblades and bicycles.

When I come home from work,

you greet me at the door,

all four feet in the air!

Clifford at age fourteen. Photo by Cheryl Batavia.
Clifford at age fourteen. Photo by Cheryl Batavia.

Friendliness

Friendliness is your persona!

You show open-hearted affection

for family, friends, neighbors…

and kindly strangers.

Grandmothers are your favorites…

The feeling is mutual!

The vet, when you are boarded,

locates you in a run where you can

greet all those who come and go…

You are overjoyed!

Katey Batavia and Clifford at Miami Beach, FL. Photo by Cheryl Batavia.
Katey Batavia and Clifford at Miami Beach, FL. Photo by Cheryl Batavia.

Love

Your aura is love!

Love radiates from your eyes,

shimmers from your wagging tail.

Love is you resting near us,

ignoring the sassy new cat,

not snatching the Thanksgiving

turkey cooling on the countertop.

Somehow, you know we’ll share.

Love is barking at things

that go “bump” in the night.

Love is wet kisses, warm cuddles,

and sharing group hugs.

Joe and Katey Batavia joined Clifford in his crate. Photo by Cheryl Batavia.
Joe and Katey Batavia joined Clifford in his crate. Photo by Cheryl Batavia.

Empathy

Empathy is in your soul!

You have a silly smile,

know family members by name,

understand most of what we say.

You talk to us with

unintelligible vocalizations…

We try really hard to understand!

You are happy when we are happy.

You comfort us when we are sad.

When we are injured,

you lick our wounds.

Petted and praised,

you know you are loved!

Tell us — what are your thoughts about the bonds between humans and the rest of the creature world? Or about anything else you want to discuss?…

Self-Publishing: How David Gittlin Markets His Fiction


David Gittlin, writer.

Do you think I’m crazy for taking heart whenever I see books of fiction — novels, mainly — make it big even when, in my opinion, they stink? That goes ditto for just about anything, but before you call me a nut, let me explain.

Persistence goes a very long way when it comes to success. So does obtuseness about failure and criticism. Throwing heaps of money at an endeavor is another way to lead readers/buyers/voters/whatever to prefer style over content.

For us novelists who want people to purchase our books, there are myriad “experts,” aka “vultures” galore. As I research how to eventually have that happen for the novels I’ll eventually serialize into podcasts and then sell as books, Flamenco & the Sitting Cat and Tango & the Sitting Cat, it’s impossible to avoid avalanches of Youtubers parroting each other’s basic “secrets” about marketing/platforms/etcetera. Each concludes with the same pitch, which is that, in return for our dough, they’ll fulfill our ambitions. Indeed, some may be legit. My jaded ears, however, remind me, “A fool and their money are soon parted.”

That’s why — and here’s what this post is all about, my friend — it’s like finding gold when someone with real experience shares their knowledge without charging us money.

Without further ado, here I present David Gittlin, who blogs from Florida and who is exactly that man. He’s authored three feature-length screenplays, produced two short films, and published three novels, each in a different genre! (Links for them are within his post.) Before that, he worked for over thirty years in all sorts of capacities related to marketing and the internet.

Read on for his hands-on wisdom that he’s kindly letting us in on. Lucky for us too, he’s not charging us a red cent…

How do I Cost-Effectively Market My Book Online? by David Gittlin

Comparatively speaking, writing a novel is the fun, easy, first step of the self-publishing process. The second step, creating an attention-getting book cover, offers its own unique set of challenges. However, the most intimidating and difficult undertaking, to most authors, is the third step—Online Marketing.

These words strike terror in many authors’ sensitive little hearts because they want as little to do with the outside world as possible.

The most intimidating marketing question is: “Where do I begin?” In this blog, I’ll let you in on some of the advertising methods I’ve tried and the results I’ve had. I’ll save you time and money. I’ll guide you through the marketing process from the completion of your manuscript to the final strokes of your marketing plan.

Before we begin, bear in mind that more than a million books are published every year. Therefore, we have to be good at marketing. Damn good!

After completing your final rewrite and the inevitable tweaks that come afterwards, it’s finally time to upload your book to online retailers. Next, you announce it on your blog, your author website, your Facebook page, and your YouTube channel (optional).

Now what? Gulp…

This is the seriously hard part—driving people to these outposts in cyberspace.

Let’s take a look at what has worked for me and what hasn’t.

Book Covers

The first step in marketing your book online or ANYWHERE is to create a relatable, attention-getting cover. We’re taught not to judge a book by its cover.  Ironically, this principle doesn’t apply to actual books.

I’ve read that the cover of a book needs to be genre specific.  By this I mean your reader can quickly identify the subject matter inside, whether it be Romance, Action/Suspense/Adventure/ Thriller, Espionage, Science Fiction, Fantasy, and so on.

The trick is to make your book genre specific without making it look like every other book in the space.  The idea is to stand out from the crowd, not get lost in it.

If you are an accomplished graphic artist, go ahead and do it yourself.  Just be sure that you follow the specifications of your print on demand supplier.  If you are not a great graphic artist, like me, go ahead and shop for an artist who can turn your cover vision into a commercially viable package.

Please choose an artist with a specialization in book cover design.  This person can have other specialties, but they must also be fully versed in the art of book cover design.  If you are creating the book cover, make sure to research the subject.  There are many pitfalls, just as there are with writing a book.

I used three different artists to create the covers for the three novels I published.  Besides the fact that I get bored easily, there may have been a method to my madness.  Each of my novels is in a different genre.  Some artists have genre preferences and do better work in those genres.  There is no set rule.

Some artists are good in any genre.  They may be more talented and expensive than others, but you won’t have to go through the angst of breaking in new ones.  And you may get a better overall result.  Or not.  Choose carefully.

If you have an idea of what you want in your book cover, great.  If you don’t, that’s okay.  Just be sure you choose a capable artist who you can communicate with.  Don’t be guided solely by cost.  Choose someone who knows what they are doing; who inspires your confidence, and “gets you.”

Blogging

Blogging is a great way to get yourself and your work “out there.” It’s not hard to create a blog, even for graphically challenged people like me.  WordPress and Wix are two of the most popular sites now.  You don’t have to be an expert at coding to make a nice looking blog.  You can also choose an upgrade plan that will give you more customizing options.  I believe the upgrade plans are worth it.  WordPress has a premium plan for only $99 per year.

Once your blog is created, don’t let it just sit in Cyberspace. Take a little time each day to read and comment on blogs by folks who write about subjects that interest you. Those people will then read and follow your blog if your content is good.

Take note of how other people promote their work on their blogs.  I’ve found that the subtle approach is the best way to do it.  Keep in mind that content is king.  What you have to say and how you express it will ultimately determine your degree of success.  Andmake sure the template you use to create your blog is Smart Phone Friendly.  I finally woke up to the fact that most people read blogs on their phones. Duh. I dumped my old templates and replaced them with new, easy to read, phone-friendly ones. Now, I’m attracting more followers than ever before, and I’m making many new friends.

Facebook Ads

I’ve experimented with ads on Facebook.  I’ve racked up tons of likes and very few sales.  In my humble opinion, paying for ads on Facebook is a total waste of time and money for self-published authors.  I have an author friend who is running great ads on Facebook, but he’s not selling any books.  I’m not saying ads in general don’t work on Facebook.  They do.  But you are an up-and-coming author struggling to find an audience.  You aren’t Macy’s.  You aren’t selling specialty items currently in demand like face masks.  See what I mean?

Facebook Pages

A Facebook page isn’t essential, but I strongly suggest that you put some time and effort into making a good one.  If nothing else, FB pages add credibility and overall impact to your marketing campaign.  And they are FREE.  You might even sell some books from your page using the SHOP NOW button.  Pick a glowing book review and pin it at the top of your posts column.  This little maneuver has increased views and engagements on all three of my Facebook pages.

Instagram

Upload a JPEG of your book cover with a link to your Facebook page.  If you have lots of friends who spend half of their lives on Instagram, you might get lucky.  I don’t use Instagram.  Don’t ask me why.

Press Releases

I’ve created and distributed press releases on PR Web with a target audience of 30,000 journalists and bloggers. The idea is to drive traffic to your websites and generate publicity on major news sites and search engines.  You can participate at various cost levels starting at $99.  The more you spend, the bigger the audience.  I participated at the second highest level at a cost of $289 per release.  (The highest level currently costs $389).  To add interest to the releases, I created a book trailer video. (A simple book trailer without actors will cost anywhere from $250 to $300 from a reputable company).

Bottom line: I could not relate any book sales to my press release adventures.  So, save your money.

Book Trailers

Book trailers are nice to have but they aren’t essential to your marketing campaign.  When I first started marketing my books twelve years ago, the pundits all said that you were dead in the water if you didn’t have a book trailer.  As it turns out, this is baloney.  Book trailers are a nice addition to your marketing package, but they aren’t powerful generators of sales.  I made trailers for my first novel, Three Days to Darkness, and my second one, Scarlet Ambrosia–Blood is the Nectar of Life.  I had fun making them and they didn’t cost too much. Recently, I used the first trailer I made as the cover photo on my Facebook page. (Note: The video has to be two minutes or less to be uploaded to the cover section). To my amazement it worked. More than a thousand people visited my Three Days to Darkness page in the span of two weeks. I made some book sales at the rate of two percent of the visits. I’m still getting views.  But here’s the thing: if you have a limited budget, use it where it will do the most good.  I’m getting to that.  Stay with me.

Audio Books

If you can swing the cost, make an audio version of your book.  As you are no doubt aware, people don’t read as many books as they used to.  Audio books are getting more popular every day.  I used ACX to make the audio book for my third novel, Micromium: Clean Energy from Mars.  I liked using ACX and they are part of Amazon.  I signed an exclusive agreement with them, which means I get a bigger royalty (70%) on each audio book sale.  With this agreement, your book is automatically uploaded to Amazon, Audible, and iTunes.  The downside is, you don’t get exposure on sites like Hoopla, Overdrive, and Bibliotheca, which serve libraries.  If you don’t go exclusive, ACX offers a non-exclusive agreement wherein you can distribute to any platform and get a 25% royalty.

If you hire a narrator for your audio book, which you can do through ACX, a good one will probably cost you between $100 and $150 per finished hour.  Your narrator does the narration and all of the production work.  You direct them and approve the finished product.  I had a great time making my audio book with an amazing woman who did a fabulous job.  I’ve done reasonably well with my audio book.  I’ve noticed that having an audio version available has increased my overall book sales.

Paid Reviews

When you launch your book, you want to have a sufficient number of positive reader and editorial reviews available on retail sites and Goodreads to convert browsers into buyers.  Unless you have twenty friends and a handful of book critics ready, willing, and able to post glowing reviews, it makes sense to purchase a few of these.

There are a number of sites available for these services.  I have found the best and most reliable site for reader and editorial reviews to be indiereader.com.  Check out their website.  I bought reader reviews and an editorial review from them. I’m 100% satisfied with their service, reliability, and results.  I’ve also used midwestbookreview.com for fair, reliable, and less expensive editorial reviews. Readers Favorite is an excellent site for FREE reviews. Check it out.

Amazon Advertising

Sponsored ads on Amazon.com are the most effective marketing tool I’ve used so far.  If you have a limited budget, this is where to spend it.  The ads are easy to create. You set your daily budget, write your copy, set your campaign dates, and off you go.  If the ad doesn’t work, you can scrap it and try different keywords.  You can see which keywords are working and which are not and adjust accordingly.  Best of all, you can see how many books you’ve sold and how much it has cost you to sell those books.  There’s no baloney and no guesswork.  And, let’s face it, most of the books people buy are sold on Amazon.  To create a campaign, sign in to your KDP account, select the book you want to advertise, click on the three dots to the far right of the book, and select promote and advertise.

I hope you will find these tips helpful.  I wish you all the success in the world, and keep writing.

Do you have first-hand publishing and marketing knowledge to share with us?