Recipe: My No-Knead Bread + “My Bread,” by Jim Lahey

"My Bread" by Jim Lahey book cover

Are you baking anything lately?

Surely there’s a place in heaven for bakers who have worked out the kinks of no-knead bread baking and share their secrets. No-knead recipes are yeasty home-baked goodness — but take a fraction of the usual time and effort. For me, less time baking means more time to work on my novels H-E-R-E.

Bread genius and angel to home bakers that Jim Lahey, with his book, “My Bread” is, he does the other no-knead cookbooks one better. Forget any need for pizza stones and steam via his simple solution: baking in covered pots.

Recipes are starting points to be fiddled with after my first try, not instructions to be rigorously followed. Lahey encourages experimentation. All his recipes are all easy and all of them accommodate deviations.

2 loaves of no-knead bread

These two loaves are loose interpretations of his “Pane Integrale/Whole Wheat Bread,” that I baked for last Sunday’s brunch. The smaller was a whole recipe. The larger, a double recipe that needed a few extra minutes to bake thoroughly.

Lahey recommends two hours minimum for the dough to rise. Longer produces more patience fermentation, which all the tastier. I’ve let my dough sit for 24 hours. Longer-rise loaves steam with tangy sourdough excellence.

Crock Pots

It’s great to be able to experiment with ingredients (I added oatmeal to the smaller loaf, more whole wheat flour and less white flour to both of them), and still end up with something scrumptious.

Rather than the pots and Dutch ovens Lahey uses, I use crock pots. Of course, not the electric part. That way, I don’t ruining yet another non-heat-resistant handle.

Lining the pot with parchment paper makes for easier extraction. Moreover, the paper gives the loaves intriguing creases.

Parchment paper makes things easier
Parchment paper makes loaves slide out easier, plus it lends fun creases.
How to cut no-knead loaves
Scissors help with the last bit of slicing.

These loaves are dense and crusty. In the interest of not squashing them when I slice them, I often use an electric carving knife, then use scissors for the final bit of cutting.

Dough, same as baked bread, can be refrigerated for at least a week. Allow it to thaw to room temperature before baking.

Non-book note: Initially, when baked at Lahey’s recommended 475º, my oven emitted a metallic odor. An appliance repairman set my worries to rest. He advised running the oven at 500º for a couple of hours. Ever since, there’s been no problem.

This was from a review I wrote for Jeyran’s blog.

3 Recipes: Persian Veggie Kabobs, Tahdig, Veg Omelet + Pod9 W. Croft

Photo of Khashayar with brunch spread he cooked.
Brunch ala Khashayar.

Willow Croft on Writing and Animals Happiness Between Tails

#Animals #Writing #Authors Poet/blogger/speculative and horror fiction author Willow Croft tells how her writing and love of animals merge. How do animals figure into your love of reading and/or writing? Record your thoughts on my podcast page on my Anchor by Spotify page — or comment at HappinessBetweenTails.com — or email me. Like what you hear? Buy Me a Coffee. Visit this show’s original blog post for links and photos of Willow Croft’s book and cat. Time Stamps (where segments begin): Happiness Between Tails introduction da-AL discusses today’s guest 2:00 Willow Croft on writing and animals 2:20 A question for you 14:00 — This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app — Send in a voice message: https://anchor.fm/depe9/message Support this podcast: https://anchor.fm/depe9/support

Click H-E-R-E for my new podcast page at AnchorFM. This week’s audio show is the audio version of “Willow Croft on Writing and Animals,” which you can read the text version of H-E-R-E. (This show has a new graphic to reflect that it’s shortened from an earlier version that included information that’s become outdated. Anchor’s tools make editing easy!) 

At the Happiness Between Tails podcast page, you’ll also find links to subscribe, hear, and share it via most any platform, from Spotify and Apple Podcasts and Google Podcasts and Breaker, to Pocket Casts and RadioPublic and Castbox and Stitcher, plus an RSS feed. The full list of 50+ places is H-E-R-E.

1. Veggie Kabobs with Grilled Tomatoes

The other night Khashayar cooked something so outstanding that I took a picture, but didn’t think about creating a blog post for it until too late — I’d only shot this one photo from the top of the stove. Sorry I can’t show you how scrumptious it looked plated with plain rice. Khashayar enjoyed his with slices of raw onion as well. No wonder his recipes get more likes than my posts!

Khashayar's veggie kabobs with grilled tomatoes.

Pardon that the instructions here are a bit rough. He’s been extremely busy with work lately, otherwise he’d write it himself. What follows is how he told me he made it, and the notes in parentheses are mine:

It’s an easy recipe, like making what Persians call kabob-mahitabe. (Mahitabe simply means pan.)

The base is fake meat, a pound of “Beyond” brand ground meat. T-H-I-S link explains about the brand.

For the “meat,” mix together:

  • 2 eggs
  • 1 large onion, chopped
  • 4 cloves garlic, minced
  • 1 cup freshly parsley, chopped

Spices to stir in:

  • 1 tablespoon red Korean chilly pepper flakes
  • 1 tablespoon ground cumin
  • 1 tablespoon ground paprika
  • 1 teaspoon salt
  • 1 teaspoon black ground pepper

Now…

  • Slice the tomatoes in half and bake them, cut side up, at 400°F for 30 minutes, or until caramelized.
  • Shape the “meat” into flat broad strips, then brown them in a pan with a small amount of oil.
  • Sprinkle them sumac (powdered red berries that add mild tartness, no heat).

2. Persian Rice and Tahdig

When  a friend saw the kabob photo, she asked about “fancy Persian rice.” By that, she meant the crispy layer called tadig, which means “bottom of the pot.” Persians serve rice many ways, not always with tadig. They also cook spaghetti (which they label simply “pasta”) in a similar way to achieve spaghetti tadig!

The night of the kabobs, Khashayar didn’t make tadig so I don’t have a personal photo for you, but visit this blogger’s site for a nice photo of her variation on potato tahdig.

Begin with white long-grain basmati rice that’s been rinsed until the water runs clear. If time permits, soak it in salted water for several hours. Then boil it (don’t stir) only until it’s slightly undercooked, as it will be steamed further in the next step. Salt to taste.

The easiest method of making tadig is simply to leave it in the rice pot, cooking a bit longer. Basically whatever food is on the bottom, be it rice, bread, potatoes, or spaghetti, will crisp up into a single layer.

For more elaborate tadig, cooks line a new pot with oil, then lavash (thin unleavened bread — Mexican tortillas can work too) or slivered potato. Gently heap the cooked rice over that, then cover the pot to steam everything until the bottom becomes crispy.

Healthier and tastier, Khashayar lines the pot with a circle of parchment paper.

Finesse and trial-and-error are required to learn when it’s ready, because the least handled the rice is the fluffiest. Sometimes Khashayar rigs a towel to the underside of the pot lid, carefully pinned up so flames won’t get to it. That way steam won’t drip onto the rice and turn it mushy. Lazy cooks simply pour a ton of oil at bottom of pan, while restaurants go so far as to merely deep fry a bunch of rice — sacrilegious if you ask me.

Once the rice plated, liquify a pinch of saffron in a few tablespoons of boiling water. Stir into it a ladle full of rice, then arrange the bright gold grains over the top of your steaming pile o’ rice.

For spaghetti, the method is basically the same: cook it extra al dente, drain it, then pile it into a pot lined with parchment paper and a little oil. Like the rice, to the bottom of the pot you can add thin bread or slivered potatoes for variations on the crispy layer.

Photo of Khashayar and da-AL with scrumptious food!
I know I’m lucky to have a husband who loves to cook healthy!

3. Asparagus Omelet with Mushrooms and Sweet Potatoes

Saute onion, garlic, asparagus, salt and pepper to taste.

When you’re almost done making your omelet, fold in the above mixture, along with a little parmesan.

Once plated, those who eat fish can top it with bits of smoked salmon, a “better” fish because not much is required to get a lot of flavor. Ring the omelet with sweet potatoes that you’ve oven-roasted with paprika and cinnamon, along with steamed mushrooms. Garnish with chopped chives and parsley.

Close up of Khashayar's asparagus omelet.

Serve it with a nice black tea mixed with cardamom and saffron, along with mounds of whole leafy greens (soft mild ones such as fresh baby leaves from beets, arugula, and spinach), and herbs (such as parsley, mint, tarragon, and lemon basil) for everyone to eat in fistfuls between bites of the rest of their food.

Warm lavash, feta cheese (a “better” cheese because just a few crumbles are quite satisfying), and brine soaked walnuts are wonderful for breakfast too. Another great accompaniment is an interesting fruit salad like this one of pears, strawberries, bananas, and different colored grapes.

Bowl of Khashayar's fruit salad.

A brilliant Persian cookbook with splendid photos is “New Food of Life,” by Najimieh Batmanglij, which I reviewed H-E-R-E.

Want more of Khashayar’s recipes? Type his name into the search bar — H-E-R-E and H-E-R-E and H-E-R-E and H-E-R-E and H-E-R-E are some to get you started…

Nooshe jun! (Happy eating!)

What are you enjoying eating lately?

3 Blog and Pod Tricks + Pod 8: Dwayne Sharpe’s Sci-Fi

Photo of K-D-doggie giving da-AL a sloppy kiss.

1st podcast!! + D. Sharpe’s Sci-Fi “Another Day in the Twilight Zone” Happiness Between Tails

#ShortStories #Podcasting #Novels #WritingLife #Authors #Drama This very first experimental installment premiered during the early days of the first COVID-19 lockdown in Los Angeles. First it discusses podcasting, then Dwayne Sharpe reads his sci-fi short story, “Another Day in the Twilight Zone.” As always, I welcome your insights and questions. Record them at my Anchor site — or comment at HappinessBetweenTails.com — or email me. Links referred to in this episode: Video version of this episode. Blog post with this episode in text form. This episode first resided here at Podbean, a podcast host. A Happiness Between Tails blog post where I sing public library praises and another one here. A video with my honey and a super cute baby chick in New Zealand, and this amazing cat video I made in Spain. Get Dwayne Sharpe’s books, "Thomas' 100 Cat Tales” and “Blaze Mysteries,” here. He also enjoys geocaching, which you can learn about here and here.) Los Angeles County Library Virtual writing groups offered through Shut Up & Write. Photos available at the blog version of this show: Dwayne Sharpe, the cover of his book, “Thomas’ 100 Cat Tales,” and the cover of another of his books “Blaze Mysteries.” Time Stamps (where segments begin): 1) Happiness Between Tails intro 2) Background info about today’s show 1:09 3) How I started this show and about today’s guest 1:59 4) Dwayne Sharpe's Sci-Fi, "Another Day in the Twilight Zone” 4:49 5) Happiness Between Tails outro 7:53 — This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app — Send in a voice message: https://anchor.fm/depe9/message Support this podcast: https://anchor.fm/depe9/support

Click H-E-R-E for my new podcast page at AnchorFM. This week’s show is the audio version of an earlier post. There’s a video version of it H-E-R-E (and at the end of this post) — and a text version of it H-E-R-E.

At the Happiness Between Tails podcast page, you’ll also find links to subscribe, hear, and share it via most any platform, from Spotify and Apple Podcasts and Google Podcasts and Breaker, to Pocket Casts and RadioPublic and Castbox and Stitcher, plus many more and an RSS feed. The full list of 50+ places is H-E-R-E.

1. Getting the word out about Happiness Between Tails Podcast takes time away from writing my novels. Rather than worry I’ll never get my books done, I remind myself this stretch of learning is an investment for when I’m ready to produce serialized audio drama versions for the novels.

To that end, it occurred to me — duh, after all this time lol — that while Happiness Between Tails is meant to be a play on “tales” as well as “tails,” only the wag-able kind is represented in this site’s photo. A few days ago, I was feeling rather under-the-weather pasty, but hey, my hair was clean and brushed. Time to set aside excuses and dust off the selfie stick. The new masthead and the photo below are the results. The books? There’s a pile of them on my lap, but they kept sliding, so the book stamped onto my shirt must suffice.

2. Do you have business cards? Does anyone use them? I dunno, but it seems like the thing to have “just in case” if one is to be in business, so here’s mine. The two versions are because I discovered sites like t-h-i-s o-n-e that offer free QR codes. Who knew COVID would bring them back in style?

Screenshot of da-AL's business cards.

3. Podcasting and some lingo: It’s one thing to have a hosting site, like AnchorFM, where one’s podcast lives. “Directories” are also needed to get it into listeners’ smartphones and desktops of various operating systems, and such. For weeks I’ve researched “directories,” among them Spotify, Apple Podcasts, Pandora, and so on — they’re the apps and sites that catalog and feature podcasts.

It would be impossible to get onto all the zillions that exist, so I just did my best and now I’m done, at least for now. Take a look at the list, not merely for to know where to listen, but to copy for when you submit your own podcast to directories.

The extended list of directories and other pertinent links are H-E-R-E at Linktree. It’s a site where, among other things, multiple links can be simultaneously funneled into a “master link.” A click of the screenshot below will also take you there…

Screenshot of Happiness Between Tails at LinkTree.
All Happiness Between Tails links are listed and scroll-tap-click-able at LinkTree.

Time-saving Linktree tip: before adding links there, first organize them in another document. Then drop them into Linktree starting with the last one. The last one loaded lands at the top.

Back to today’s podcast — here’s a video version of it…

Dwayne Sharpe submitted the story when Los Angeles was first quarantined, so… 

When you first heard about COVID, how did you think your life would be impacted?

World Building + Pod 7: Imagining a New Place by novelist Chris Hall

‘Sunset over the Berg River ©River Tides Guesthouse’ – where author Chris Hall stayed when she began writing her book, "Song of the Sea Goddess." Owner Mike Harvey is a good friend of hers and the photo is from his website.
‘Sunset over the Berg River ©River Tides Guesthouse’ – where author Chris Hall stayed when she began writing her book, “Song of the Sea Goddess.” Owner Mike Harvey is a good friend of hers and the photo is from his website.

Imagining a New Place by novelist Chris Hall + Me and COVID Happiness Between Tails

#Authors #Writing #WorldBuilding #SouthAfrica Have you ever created a new world? In this episode, author/blogger Chris Hall describes herself as “a compulsive story-teller, cat slave and hen keeper.” Record your thoughts, experiences, and qustions on my Anchor by Spotify page — or comment at HappinessBetweenTails.com — or email me. Like what you hear? Buy me a coffee. Time Stamps (where segments begin): HBT introduction Today’s topics and about today’s guest 1:05 “Imagining a New Place” by novelist Chris Hall My question for you 5:28 HBT outro Links used for the HBT blog post of this episode: Original blog post that corresponds to this episode. Chris Hall's website. About my works in progress, "Flamenco & the Sitting Cat," and "Tango & the Sitting Cat" Some of the posts about when my husband and I had COVID-19 are here and here. and here. Photos available at the HBT post for this show: Photo of the riverside where by Chris Hall began writing her book, "Song of the Sea Goddess.” Photo of Chris Hall. Photo of Chris’s kitty, Luna. Photo of Chris’s book, “Song of the Sea Goddess”vg83yt618kz6sxYKe9w7x3vwvtkox1p4rpaz51 — This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app — Send in a voice message: https://anchor.fm/depe9/message Support this podcast: https://anchor.fm/depe9/support

Click H-E-R-E & you’ll find my brand new podcast page! It’s on AnchorFM, where the most recent show is the audio rendition of the blog post below.

At the Happiness Between Tails podcast page, you’ll also find links to subscribe, hear, and share it via most any platform, from Spotify and Apple Podcasts and Google Podcasts and Breaker, to Pocket Casts and RadioPublic and Castbox and Stitcher, plus many more and an RSS feed. The full list of 50+ places is H-E-R-E.

Notes on the progress of my new podcast and this blog: People listen to podcasts via so many different sites and devices that it’s important to upload one’s podcast onto as many directories (such as Apple and Spotify) as possible. Over the last couple of weeks, I’ve spent much time making lists of them, uploading, waiting for verifications, etc., and still am not quite finished. By now, the show should be find-able on at least 50 places — yay! As for this site here, it’s got a new look when you click on the tab that gives you a list of past posts.

Connection… collaboration… We affect each other, for good and bad. Please know that your visits, likes, and comments go far in helping me keep writing my novels (about them h-e-r-e) and the rest of my creative endeavors.

Writers get to build whatever world they please — sometimes our novels bend the truth only somewhat — other times they invent entire new galaxies.

My works in progress, “Flamenco & the Sitting Cat,” and “Tango & the Sitting Cat,” are set in fictitious towns within Los Angeles during 2002 and 2003. Back then, COVID-19 didn’t exist…

Note: When this post was first published in January of 2021, my husband and I found we were in the initial stages of COVID-19. Throughout the pandemic, we were super careful. I’m reiterating this as a reminder that one can never be too conscientious about avoiding this severe illness and about working civically to help contain it. (Here’s more about our bout with it h-e-r-e, and h-e-r-e. and h-e-r-e.)

Deciding on settings, histories, and all the rest that goes into storytelling is chancy no matter what an author chooses to create. There will always be fans and foes. To be a novelist requires enough passion to outrun the discouraging thoughts that can torment us.

Chris Hall has been wonderfully prolific over the last few years. She’s published three novels and a short story collection! Originally from the UK, she describes herself as “a compulsive story-teller, cat slave and hen keeper.” To sample her short fiction, fan fiction, mini-series, and poetry, as well as to follow her on her various social media, check out her website.

“Song of the Sea Goddess,” her most recent novel, is set where she lives now, the Western Cape of South Africa. (Listen to a sample of the audiobook version h-e-r-e.) Here she describes why she decided to depict a South Africa different from how it is in real life…

Author Chris Hall.
Author Chris Hall.

“From the Writer’s desk” by Chris Hall

Writing a novel is not just about telling the story. There are other considerations that come into play. I’d like to share with you why I was motivated to write a book set in South Africa. In particular, why I chose to paint an idealised portrait of the place and why I drew on the overarching theme of environmental destruction, rather than dealing with the gritty issues of race and poverty in my latest novel, Song of the Sea Goddess.

The Setting

When it came to writing this, my fourth novel, I was determined to set it in my adopted country, South Africa. I’d been living near Cape Town for almost ten years and the time had come to give voice to the people around me. I’d also decided it was time to transition from historical fiction. It was time to write in the moment, but at the same time include elements borrowed from the ancient lore of the African continent, which are written on cave walls and embedded in the landscape.

I knew I needed a setting to match the story I was about to tell, although the story hadn’t really even begun. Then, at the beginning of 2019, while staying in a small town on our very beautiful west coast, while I sat by the banks of the Berg River and watched the little boats going past on their way out to sea, I was moved to write a story about a fisherman with a little boat.

Every writer needs a helper as inspiring as Chris Hall's kitty, Luna.
Every writer needs a helper as inspiring as Chris Hall’s kitty, Luna.

The Characters

I’m a lazy novelist. I let my characters emerge and develop and play around in my mind. Even before they are fully formed, they are always desperate to run to centre stage and act out their parts.

But there has to be a starting point.

A few of my key characters are based on people I met when I first came to live in South Africa. People whose backgrounds were unfamiliar to me; people who come from what are euphemistically called ‘formerly disadvantaged communities’ (as if their communities are not still disadvantaged in this country, which has the most polarized society on the planet).

I could have written about some of their struggles, about the conditions in which they live, about the poverty and lack of opportunity that characterizes their communities, of how they’d suffered under apartheid, but as I got to them better, I realised that none of them wants to dwell on any of that.

So I decided I could give them better lives, locate them in a much more pleasant place and put a positive spin on this beautiful country.

I mixed them up a bit, taking a little bit of one and blending it with another, but their voices are true and their characteristics mirror real life in many respects. There’s a nod to some of the darker side of people’s lives with Sam’s flight from the Cape Flats’ gangland and in the history behind Jannie’s tattoos from the notorious ‘28s’ gang.

On the lighter side, several of the comical incidents, like when Auntie Rose loses her false teeth down her pants’ leg, are little events that actually happened. The food that the Aunties make and sell in the novel is based on recipes that I tasted and talked about with people. The love of food and the common ground we found over cookery has cemented several friendships in my new town.

The Theme

Concern for the environment is a theme I continue to return to in the short fiction and poetry, which I write on my blogsite, and while watching a TV documentary about water pollution, an idea began to form in my mind for the backdrop to my novel’s narrative. Water is in short supply in our country anyway, but what if the rivers were threatened? And what would happen if the forces of nature were moved to fight back? Soon my emerging novel would take a new and interesting turn.

My love of the landscape and ancient lore of the country that I now call home will continue to feature in my work. I’m already embroiled in a sequel to Song of the Sea Goddess, where myth and magic will once again be awakened in the little coastal town where the great river flows from the purple mountains into the southern ocean.

Visit Chris' site to order her books, and to find out more about her and the rest of her writings.
Visit Chris’ site to order her books, and to find out more about her and the rest of her writings.

Have you ever created a new world?

20 Podcast Promotion Tips by Fiona Livingston

Reading… writing… listening! Hey, if “seeing is believing,” why doesn’t the same go for tasting and feeling and smelling — and hearing too?

When’s the last time you tuned into your fave radio show? Same as radio shows, podcasts are story readings, performances, interviews, and monologues. Radio shows are often repackaged into podcasts that allow you to dictate when to tune in.

When my first novel, “Flamenco & the Sitting Cat,” is edited (and then its sequel, “Tango & the Sitting Cat”), I’ll podcast them to create a buzz for when it’s published. Here’s an experimental podcast episode I produced borrowing a friend’s short story. A video version of it is on Youtube as well.

Creatives who want to control their work and keep 100% of their profits must become their own promoters. Podcasts are one way to get the word out. First, though, people need to know you have a podcast.

Here to give us 20 ways to do that is London-based Fiona Livingston. She blogs about marketing and podcasting on Medium, and produces The Culture Bar, an  arts and culture-related podcast…

Blogger/podcaster Fiona Livingston is a content and digital marketing specialist.

“20 Podcast Promotion Tips,” by Fiona Livingston

You’ve poured your heart and soul into creating and recording your podcast series on a subject you are knowledgeable about. Now you need to get your podcast in front of audiences who are as passionate about the subject as you are.

But how do you get your podcast in front of listeners when there are 850,000 active podcasts out there in the world? 

This article covers the best, easiest, and most effective podcast promotion ideas to help you build your audience and market your podcast.

Fiona's illustration of "eau de marketing" trends makes me smile.
Fiona’s illustration of “eau de marketing” trends makes me smile.

First, let’s make sure you have some key podcast staples under your belt before you start promoting your podcast:

  1. Podcast cover artwork. My top advice for creating cover artwork is to be clear. Once uploaded onto your podcast distributor, the size of your artwork will reduce a lot, so you want something bold, simple, and eye-catching. You can create your artwork by using templates on Canva, or if you have a mac you can use Keynote which is a very powerful design tool. Here are some great cover artwork examples to inspire you.
  2. Episode titles. The way you title your episodes has a big impact on your total download numbers. My main tips for you are to NOT use a naming system such as ‘Episode 4’ or ‘XYZ Podcast: Episode 4’. You need to let your audiences know at a glance what the topic is so, your title should be as descriptive as possible.
  3. Record 3-5 podcasts before your launch/start of your next season. This will ensure you have a regular schedule of events planned out and also gives you time to record future episodes. Make sure you have a launch schedule in place. For example, in the first week, you can release 2 or 3 podcasts to keep audiences hooked.
  4. Create a dedicated podcast website. This can either be a section on an existing website or you can create a podcast website for free using providers such as WordPress, Wix, or Squarespace. These sites give you a valuable presence on search engines and act as a home for your podcast so audiences can find out more about you. This also gives you further opportunities to supplement your podcast with more content to show your expertise and passion. 

Ok so now you have a great podcast recorded, fantastic eye-catching cover artwork, and launched a dedicated website. Let’s start promoting your series with these top tips (this list focusses on free marketing actions):

Fiona produces an arts and culture podcast.
Fiona produces an arts and culture podcast.

  1. Add your podcast to a distribution platform. Upload your podcast MP3 file to distribution sites such as Podbean (free and priced programmes) and Anchor (free) and they will automatically send your podcast episodes to a variety of podcast sites such as Apple Podcasts, Spotify, Google Podcasts, and Amazon Alexa. Apple podcasts capture 32% of podcast listeners and downloads so your podcast must appear here.
  2. Meta-tag your podcast. On your chosen distributor and website, make sure you complete the meta-tagging options. This is the place to add keywords relating to your podcast, so it shows up in search results and makes you discoverable.
  3. Create a promotional trailer. This helps audiences understand what your podcast series is about, and you can embed this on your website and social media channels. Find tips on how to make a trailer here.
  4. Add show notes and include hyperlinks for each podcast episode. It is good practice to give a short summary and overview of what is included in your podcast episode. This is also a great place to add links to your guest/s or any resources that you mention in the episode.
  5. Leverage guest audiences. Make it easy for guests to share your podcast by creating audio snippets, quote cards, or prewritten tweets for them so they can easily use these on their social media channels.
  6. Create podcast artwork for each episode. Using your main cover artwork template, adapt it to show the title of each episode, and change the imagery to give each episode an identity and theme.
  7. Create a dedicated podcast social media channel. Set up a Twitter, Facebook, LinkedIn, or Instagram profile to promote your podcast.
  8. Create quote cards in Canva or Pablo. Select attention-grabbing quotes from each episode. This gives listeners great insight into what’s to come.
  9. Share rich media. Create extra content such as soundbites, audiograms (using tools such as GetAudiogram), behind-the-scenes photos, or teaser video clips to build excitement about your episode. Also, Twitter has an embed feature using Soundcloud so you can play the audio directly from a Twitter stream.
  10. Tease the episode 24 hours ahead of time e.g. 3x on Twitter and 2x to Facebook/Instagram. Talk about behind-the-scenes content in Instagram Stories.
  11. Create an audio-video to share on YouTube. If you use a provider such as Podbean they will automatically create a video for you and send it to your YouTube page. YouTube is a huge search engine for content and should be included in marketing your podcast. Or you can create a video using a tool such as Screenflow (free trial period) and use free video clip assets from Pexels.
  12. Audio transcription. To ensure your podcast is accessible and aid SEO discovery, you can create an audio transcription and add it to your podcast website. You can use audio transcription tools such as Otter.ai (free for up to 40 minutes, otherwise it’s $9.99 per month) to help you do this.
  13. Include your podcast in your e-newsletter. You can easily create your own e-newsletter using email service provider such as Mailchimp, Flodesk or Campaign Monitor to manage your subscribers and send them notifications about your latest podcast. Mailchimp and Flodesk have free basic tiers, and Campaign Monitor starts at $9/month. 
  1. Publish podcast-themed blog content on your website. A useful way to keep your website content fresh and to also include extra in-depth content on your podcast theme.
  2. Be a guest on other people’s podcasts. A great way for you to showcase your knowledge and build awareness of your podcast.

Photo of blogger/podcaster Fiona Livingston.
Photo of blogger/podcaster Fiona Livingston.

Here is a list of other important Podcatcher sites your podcast should feature on to generate greater visibility:

  1. Overcast
  2. Stitcher
  3. Podcast Addict
  4. Podcast subreddit
  5. PodcastLand
  6. TuneIn
  7. Bello Collective
  8. Deezer (great for French/EU audiences)
  9. Podcast Listen notes

Got a podcast or want to start one?

Grammar and Books and Toes + “I am a Tulpamancer” by Dr. Bob Newport

Grammar Matters:

“He told him that he loved him.” (Add “only” between the different words in that sentence to see how the meaning changes.)

“We never said I should kill him.” (One at a time, italicize each word to read how the emphasis changes.)

Photo of K-D doggie and da-AL's newly red-painted toes.

Courtesy of the COVID-19 quarantine, I’ve discovered the joy of working on my novels in the virtual company of others. MeetUp is a site that hosts free Shut Up & Write meetings (among other groups, including in-person ones). The sessions provide accountability and camaraderie. Shut Up & Write has many types of challenges and events. I prefer the basic virtuals; authors chat, write, chat some more, then maybe continue writing.

Before you read the essay below by fellow writer Dr. Bob, who I met on MeetUp, here are some new reviews I just wrote for Amazon and Goodreads:

Cover of the novel, "A Spark of Light," by Jodi Picoult.“A Spark of Light” by Jodi Picoult

When I blogged about anti-choice here, this novel was recommended by JoycesMysteryandFictionBookReviews.blog. Some reviewers at Amazon complain that it’s too pro-choice, to which I argue au contraire. Picoult’s story actually afforded me more compassion for those who are anti-choice.

Cover of the autobiographical book, "The Soul of a Woman," by Isabel Allende.“The Soul of a Woman” by Isabel Allende

Much as I adore some of Allende’s books and enjoy others, this was meh in places. The autobiographical parts were good. However, more vivid recounting could have “shown” rather than “told” and lent needed “soul” to her political musings that sometimes were wasted as preaching to the choir. Overall, though, it was worthwhile.

Cover of the novel, "Antiquities," by Cynthia Oziak.“Antiquities” by Cynthia Ozick

Since when do I try out an author based on their age alone? Since they’re over 90 and after a long career of accomplished publishing, they’re still at it! This finely nuanced book depicts how we can be wonderful and awful and sentimental and crude all rolled up into one.

Cover of "The Comfort Book," by Matt Haig.“The Comfort Book” by Matt Haig

His first book, “The Humans,” is sublime, so I’m amazed when he produces new novels even half as good. This book is altogether different, a non-fiction filled with bits about what comforts him. Thank you, Haig, for continually reminding us to hang on.

Cover of the novel, "Libertie," by Kaitlyn Greenwood.“Libertie” by Kaitlyn Greenridge

What would it be like to be black and live in a black community post-Civil War era, to be a girl whose mom is a black female doctor? Freedom, identity, gender, caste, and plain ole’ relationships stitch together the canvas of this well constructed tale.

Cover of "The 7 Habits of Highly Successful People," by Stephen R. Covey.“The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change,” by Stephen R. Covey

My fave nugget from this was his advice that we, “instead of using a map, use a compass,” when it comes to prioritizing. Unfortunate that right-wing religiousness and politics are deeply factored in.

Oh, and last time I mentioned my hair. I didn’t mean to appear vain, rather I meant to point out that it finally seems like life is sort of really kinda post-COVID19. In the photo at the start of this post, I’ve even painted my toes (thought K-D doggies isn’t that impressed), another first in two years!

Now onto our guest, Dr. Bob Newport. He blogs out of Los Angeles, and his self-published novel is available here for sale.

I don’t know whether I’ve got a magical side. Dr. Bob’s courage to seek his out and speak of her openly is truly admirable!…

Photo of author Dr. Bob Newport.
Photo of author Dr. Bob Newport.

“I am a Tulpamancer,” by Dr. Bob Newport

Don’t know what that is. Well you are in the vast majority of folks. We are a tiny group, who only have existence because of the internet. Prior to it’s existence, the very concept of tulpa, was known to only a few Tibetan Monks and a French woman, Alexandria David Neel. Ms. Neel lived at the turn of the twentieth century. She was an anthropologist who spent a dozen years in Tibet studying the culture. She became enthralled and took up meditation after becoming acquainted with a number of the luminaries at the time. She (as far as we know) was the first westerner to create a tulpa (a sprul-pa in the Tibetan language). She reports this in her book, Magic and Mysticism in Tibet. I got my copy from the L.A. Public Library. Published in 1919, it didn’t get to the U.S. until the 1940’s and didn’t get read until the internet came around and folks began to be intrigued by the possibility of creating their own magical creatures.

And, now you know what a tulpa is; a magical creature intentionally created by the tulpamancer, also known as a ‘thought-form’. Ms. Neel’s tulpa became so real, that he became a nuisance to her neighbors, and she had to terminate him.

Mine has appeared once in physical reality and only for a few seconds. As no one else was around, I can’t say whether or not, she would have been seen by anyone but me.  But I don’t care. She is real to me when we are able to connect . That is not often. I am not able to hold my concentration steady enough to maintain the contact. That takes practice. I have been at it since Dec. of 2018.

She, her name is Flora, first appeared in everyday consensual reality in March of 2019. She had been appearing in my dreams for some time. However, it was after her March debut that I really became excited by her, and she began to appear during my daily meditations. It was hard to hold my concentration because I became so excited, my heart would pound in my chest. I have worked on this and while I still become excited, I don’t let it distract me.

Shortly after Flora first appeared, I created N’sonowa (her full name; Katlego Kalisha N’sonowa, Il’oi-bonokoh of the black sisterhood) to fill out my desire for coming into direct contact with my ‘feminine current’, that part of my male psyche that in my life became encrusted with childhood traumas.

Cover of novel by Dr. Bob Newport, "Tulpa Tales."

This was my main reason for starting the practice. After discovering what it was about I realized that it could become a tool for repairing the damage I suffered at the hands of my mentally ill mother. I am not there yet. Not fully recovered, though I have made a great deal of improvement, more than decades of psychotherapy. But the difficulties I am having contacting her, suggest that I have more to do. It’s okay though, I have never shied from doing hard work and while I am not happy about having to do this ( neither is she and she lets me know when we do have a little time) I am going to do what it takes to give her a complete life. In the meantime, I do the practice daily and have enough contact to let me know she is still around and shares my goals for her.

Photo of author Dr. Bob Newport.
Photo of author Dr. Bob Newport.

She also has taken to writing. I have given her a page on my blog “Flora’s Own”  and this is currently the main way I have of knowing what she is up to. That and through my own writing, I have published one book, Tulpa Tales: Confessions of an Elder Tulpamancer and have two more in development. It might not surprise you to find that many tulpamancers are authors who find that their characters take on lives of their own and become tulpas. I was writing before tulpamancy, but the practice and the fact of my tulpas, have passionately motivated me to put them out in the world.  If this essay has at all interested you in finding out more, I keep a blog with my journal and the people at the Tulpa Community are very helpful.

About Publishing

In a nutshell self-publishing is easy if you can read instructions. Or, rather the instructions are easy to read, executing them is quite another story. I will hire someone to do the formatting in the future. As for the money. Kindle Direct Publishing (this is Amazon) pays about 30 cents of the dollar, for eBooks and the same less the printing cost on paperbacks. As the printing cost is proportional to the length of the book, my 184 page book selling at 9.99 yields about three dollars per sale.

In contrast, my wife gets $0.05 per sale of a $20 book. To be fair, her co-author, gets a nickel too. It costs me nothing to get mine out there, whereas she spent over 3k to have hers produced professionally. (There is something to be said for that  though; she has won awards and has been published in three languages.)

What are you reading? And have you discovered a magical side to you?

Self-Publishing in S. India: A Guest Blog Post by Nadira Cotticollan

Traditional publishing, the kind that engages literary agents and monolithic publishing companies, has always been a challenge for writers. In my quest to find either for my soon-to-be-released novels, “Flamenco & the Sitting Cat” and “Tango & the Sitting Cat,” it feels akin to winning the lottery. Fortunately, self-publishing is rapidly becoming a mainstream empowering alternative. What’s your experience with either buying or publishing self-published novels?

A blogger/novelist from India, Nadira Cotticollan, shares about her venture into releasing fiction on her own (and check out the blog version of this h-e-r-e)…

When she’s not writing novels, Nadira Cotticollon loves being a grandmother.

“The Winnowing Waves” and Self-Publishing by Nadira Cotticollan

(For an audio version of this post, click H-E-R-E.)

I belong to a  Muslim community from the coastal state of Kerala in South India. We are said to have been winnowed out from the rest of the Kerala populace by the inter-marriages that took place between the Arab traders and the local women. Most of the cultural aspects continued to be picked up from the customs prevalent in Kerala, with some changes to create a distinct identity.  But there was a marked Arab influence as well.

During the years I grew up, there were many changes that were happening which were, in fact, slowly erasing the differences in dress and lingo and the social mores of confining women indoors, etc. A female like me, therefore, got the benefit of education, which was a rare thing during my mother’s generation and almost non-existent before that.

Then, there was a  turn towards more strict observance of the religious customs although there was no going back on the education, fortunately.  In part, this had to do with the political changes that saw an upsurge of right-wing sentiments and the political events that they ushered in, as also with the influx of the Wahabian influence brought in by those who had found a livelihood in the Gulf countries. These attempts at aggressively establishing religious, political, and cultural identities between the Hindus and the Muslims, is now gradually bringing in a subtle divide and disturbing the harmony that had existed for thousands of years.

My novel has been woven through this backdrop, but it is in no way discourse on any of those aspects. It creeps in through the different characters, of course, but not stridently so.

The story is told from a woman’s perspective for the most part.

I am sixty-two now, and I have always cherished the idea of getting something that I wrote published. After finishing this novel, I did tentatively explore the regular publishing route. I realized that it would take a very long time and that there was no certainty of any of the established publishers taking it up. So I decided to look for self-publishing platforms. My children offered to bear the cost.

Notionpress, who I approached, came across as very professional, with a good team who managed the different aspects of the publication process. I chose the minimum package which would take care of the formatting, the cover design, the copyrights, and the online listing on their online store as well as on Flipkart and Amazon India. The editing is a facility available with a higher package. So I did the editing myself. They did allow for post-publication correction of the grammatical and spelling errors and a couple of errors in the names, etc. The whole process was completed in two weeks.

They do not do any promotion with this package, nor will the books be available in the bookshops.

But I’m happy.

My friends were the ones who read the book first and gave me feedback. They have liked it and assure me that they can relate to it, that the flow is smooth, that it speaks to them of what I had wanted to convey and so on.

With the money I earned in the last two months, I decided to upgrade the package, which would make the book available outside India on Amazon.com

The pricing they suggested appeared to be almost the same as that of many well-established authors, and I expressed my doubts to them about that. I was told that my book would be printed only as per demand, which would hike up the production costs, as compared to the mass production of the books of established authors.

The royalty I get on the sale of one copy after they deduct the production costs and half of the profits (that was the agreement) is only about 2/5th of the MRP if purchased through the Notionpress store and much less (about 1/8th) if sold through Amazon and Flipkart.

But what’s more important to me is that more people get to read the book.

da-AL’s kind offer to let me put up a blog post here about it is therefore very much appreciated.

I do hope some of you will pick it up from Amazon.com and give me your feedback after you’ve read it. Go to Notionpress here. Go to Amazon here.

Thank you all very much for reading this ☺

What’s your experience with buying or publishing self-published novels?

Novelist Jacqueline Diamond Published 100+ Books!

I'd be smiling this happily too if I'd published as many books as Jacqueline Diamond has!
I’d be smiling this happily too if I’d published as many books as Jacqueline Diamond has!

(For an audio version of this post, click H-E-R-E.)

Writing my first novel is hard work. Veteran writers have a lot to teach us. Take Jacqueline Diamond, for instance. She’s published — drumroll here — 102 (maybe more by the time you read this) books! It’s no wonder she won a Romantic Times Career Achievement Award and is a two-time Rita Award finalist. Her books range from mystery and non-fiction to romances for all ages (including some about couples over 50) that span the 1800s to present.

This week I’m working especially hard on meeting a couple of novel-related deadlines I’ve set for myself, so I hope you don’t mind if we get right to our guest. (Oh, but first, for the many readers who enjoyed the guest blog post here at Happiness Between Tails by The Wheelchair Teen, check out the heartfelt dialog within the comments of her reblog of it to her site.)

Jacqueline began her life in Texas. Now she and her family reside in Southern California. At her site, learn more about her, her books, sign up for her newsletter, and find more of her writing tips.

Here’s a video of her discussing how to develop interesting characters. And here she describes the storytelling ins and outs of point-of-view.

Read on for her take on how animals and pets can help round out the writing of fiction, as well as make it that much more fun for readers…

A few of Jacqueline's books and office staff members.
A few of Jacqueline’s books and office staff members.

Like Cats and Dogs! by Jacqueline Diamond

Characters in a novel take on a life of their own—and not always what the author expects. Animals are no exception!

There weren’t any furry creatures in sight when I began writing Really? At Your Age?, Book One of my Sisters, Lovers & Second Chances series. My heroine, Dr. Cody Matchett, has no pets. She’s too busy delivering babies, risking romance at the age of 52, and losing her heart to the possibility of finally having children of her own.

Cover of "Really? At Your Age?" by Jacqueline Diamond.

Then her older sister, Mandy, a resolutely single nurse, has to move in with her for a few weeks…bringing her cats. Beanie and Queenie arrive with attitude! For me, they added a lot to the fun.

Next, while searching out cover images for my next book, Don’t Be Silly! At My Age?, I came across a cat who looks just like Beanie, squaring off with a German Shepherd. And since I wanted Mandy and the new man in her life to (more or less) fight like cats and dogs, it was irresistible.

Suddenly, my hero—a mystery novelist—became the owner of an aging rescue dog. Throughout the story, the animals play a key role. 

One of my favorite scenes occurs when the heroine’s ex-boyfriend worms his way into her house by bribing her cats. A furious Mandy tells him, “You are literally something the cat dragged in!”

Cover of "Don't be Silly! At My Age?" by Jacqueline Diamond.

How did I develop personalities for my cats? That was the easy part! I’ve been owned by several of them and, seriously, have you ever met a cat that didn’t have a distinctive personality?

My experience with dogs is spottier…literally. My family once owned a Dalmatian, a rather high-strung fellow. My hero’s German Shepherd, who gazed at me with soulful eyes from the photo, turned out to be mellower.

On reflection, I’m surprised animals haven’t figured into more of my novels. Perhaps that’s because many of the stories are set in hospitals, such as my Safe Harbor Medical series.

But I’ll be looking for more furry possibilities in the future. After all, they’re fun to read about and fun to write!

What’s your fiction right now? I’m in the middle of Ernest Hemingway’s “The Garden of Eden,” published posthumously. The protagonist is a writer much like Hemingway and apart from the main story, it’s interesting to read of his writing routine and philosophy. Also, I just finished “Erotic Stories for Punjabi Widows,” by Balli Kaur Jaswal, a fun yet thoughtful novel that wins beaucoup points for the title alone!

Video: Cool Doggie Days + Lillian Brummet’s Leeks Recipe

K-D doggie is a singer.
K-D takes her singing seriously.

(For an audio version of this post, click H-E-R-E.)

Even writers get hungry. When I hit a rough patch as I edit “Flamenco & the Sitting Cat,” my novel, it’s fortunate I’ve got my workmate who reminds me to break for lunch. Having her beside me as I eat on the steps of our front porch turns sweltering breezes into caresses. If she’s in the mood, she’ll serenade the neighborhood when a siren goes by…

These soft days of late spring we get to see monarch butterflies flutter across our Los Angeles front lawn. They’ve flown all the way from Canada and are headed for Mexico (here’s a wild PBS video of them). How arrogant humans are to use our supposed intelligence as a yard-stick against the know-how of earth’s other life forms, insects included.

Speaking of gorgeous weather and sights, during a recent walk with K-D, I was holding my cellphone to my ear to listen to an audiobook. The novel was the outstanding, “How the One-Armed Sister Sweeps Her House,” by Cherie Jones. I didn’t realize it at the time, but when I got home, I found I’d unintentionally snapped several serendipitous photos! They’re of blue skies streaked with clouds and of our shadows across the sidewalk. This morning we even enjoyed a few minutes of rain. It was nowhere near enough to slake Southern California’s ongoing tremendous thirst, but it brightened the air.

Photo of amazing in Los Angeles!
The sky is amazing in Los Angeles!

This photo of my dog's shadow is a bit of accidental art!
This photo of my dog’s shadow is a bit of accidental art!

Author Lillian Brummet, who blogs from Canada, says it’s leek season. In my garden it’s time for their sisters, green onions. Before my husband started planting them, who knew one could grow food from the rooty scraps of store-bought ones. They also produce gorgeous flowers! Khashayar, quite the cook, has contributed recipes for Happiness Between Tails such as a great hot soup, a crunchy salad, a fruity dessert and a carrot cake, an entrée, and this appetizer and this one.

Closeup of flower on a green onion.
The flowers on green onions are fascinating!

Back to Lillian and her leeks. Here’s a recipe for them from one of her many books, “From One Small Garden,” which features 300+ recipes. Visit her site for more about her books and the many endeavors she and her husband, Dave, work together on…

Photo of Lillian and Dave Brummet.
Lillian Brummet writes books and works with her husband, Dave, on many projects.

“Leek N’ Mushroom Bundles” by Lillian Brummet

Tis the season of fresh leek harvests  this beautiful bounty is of the onion family and looks like a giant, flat green onion. Early spring and late fall leek varieties are quite sweet due to the plant concentrating the sugars when the weather turns cool. It is one of the earliest items to come out of the garden, especially if you have spread the seed just before snowfall. They don’t take much room in the garden, and they keep very well in the fridge.

These delicious, crunchy bundles make a wonderful side dish to almost anything, or served as an appetizer to enhance the appetite. The bundles can be frozen when raw; and taken directly out of the freezer and straight into the oven (do not thaw) whenever you are craving a few of these tasty tidbits.

1/3 c. olive oil, divided

2 c. chopped leeks

8 c. chopped mushrooms, dime-sized pieces

3/4 c. milk

1/2 tsp. nutmeg

1 tsp. salt

1/4 tsp. black pepper

16 oz. package phyllo pastry cut in 4” squares

Sauté the leeks and mushrooms in 1 Tbsp. oil for 3 minutes. Meanwhile combine the milk with salt, nutmeg and pepper, then add to the skillet and cook on low for 20 minutes, or until all of the liquid has evaporated. Grease 2 phyllo squares, and layer one on top of the other offsetting the top one. This creates 8 corners to draw into a bundle. Place 1 Tbsp. filling in the center of the phyllo squares. Grabbing all the corners of the dough in one hand, twist firmly to hold in place and set on a baking sheet. Cover both the unused phyllo and the bundles with a clean damp towel while you work to prevent drying out. When you’ve made this dish a few times you’ll get faster at it and probably will only need one damp towel to cover the phyllo sheets. Bake at 350˚ for 15-20 minutes, or until golden brown.

What are you hungry for these days?

Author Reality + Charles Sterling on Marketing and Author Platform

Marketing, building a platform as a writer… There’s more to being a novelist than most people think.

Photo of author Charles Sterling.

(For an audio version of this post, click H-E-R-E.)

I’m no expert on how to market fiction writing. Although I’ve produced video documentaries, radio news, published non-fiction articles and a short story or two, I’m still editing my novels. However, what I know for certain is I’m having fun here — meeting you! Who knew I’d encounter so many friendly people from all over the world, who would open my ridiculously sheltered eyes?

In my hugely romanticized imaginings, I picture an Author with a capital “A.” On virtue of their talent, they only need to work a little hard to attract a super-star literary agent and publisher. For this reason, they never lift a finger to sell their books. The Author sits at an incredible desk in a gorgeous office with a spectacular view. After a walk with their dog, a shower, and a scrumptious breakfast, they begin their day writing. Until they get hungry, that is. That’s when they enjoy a tea or a hot chocolate or an espresso with sweets such as the madeleines writer Marcel Proust used as analyze memory.

Next, said Author does some more writing, takes a stroll for inspiration, writes a tad, then shares dinner with famed thinkers and creatives. The Author’s day ends with a blissful night of rest. The next day, the Author joyfully wakes to do it all over again. Oh, no — I forgot to mention their lunch — well, you get the picture…

Alas, that daydream is akin to figuring that all the amazing painters of bygone days did was simply dab at their canvases between tasting the displays of sumptuous meals they depicted, and doing whatever with their human models. They might chat brilliantly with their clothed subjects who were always famed and genius, or they could indulge in a tryst with their naked and willing gorgeous ones.

In my fantasies, nowhere does marketing rear its head. Certainly, in my dreams, the fame of great Authors never involves any of them setting aside part of their day to develop an author platform.

Now for Reality…

Most Authors, even ultra-talented ones, work hard — and that work includes getting people to know about them. 

The novels I’m writing are in the form of letters to a deceased grandmother, so I’m delighted that many stellar authors began their careers by serializing their books. For instance, Charles Dickens, who wrote “A Christmas Carol,” and “Oliver Twist,” was a master of episodic, a.k.a. serial, storytelling. His chapters, which were featured in newspapers, garnered so much attention that he bound them into the popular novels we know did quite well!

Another successful writer who worked that way is Helen Fielding. Her colossal hit, “Bridget Jones’s Diary,” was first serialized in newspapers.

Armistead Maupin did the same with his “Tales of the City.” He’d get home from wild 1970s San Francisco parties, use them as inspiration for his serialized newspaper column, and voila! He was rewarded with success, fame, fortune, movies, and I hope more.

Now, let’s consider Bloggers.

The blog posts of E. L. James, who’s known for her “Fifty Shades of Grey,” mushroomed into a money-making atom bomb that included books, movies, and who knows what else.

Also, Julie Powell’s “Julie and Julia” blog eventually made her lots of money as a book and a movie.

My idea is to eventually podcast bits of my novel and then get it into print. First, I started with this blog. Here I continue to do my best to create a larger and larger circle of friends interested in novels and arts, and who might be so kind as to spread the word about my writing.

Author Charles Sterling, who blogs from Russia, is here to show us that the marketing/platforming side of writing may not be all that awful after all. He published his first novel when he was fifteen! Since then he’s put out at least eight novels and a bunch more sorts of writing. He’s also a digital artist. Read on for his book-selling experience…

Photo of author Charles Sterling.
Photo of author Charles Sterling.

Book Marketing & Author Platform by Charles Sterling

Introduction

One day at age fifteen I walk into my father’s room and I ask him; ‘how difficult is it to write a book?’ He replies, ‘son, it’s the easiest thing in the world!’ Now, whether he was right or wrong, I believed him, and that belief allowed me to write my first ever 75k book at that young age.

Had I asked him ‘how difficult is it to sell a book?’ perhaps the answer would have been different. Selling a book is a whole other world. When you’re writing, you’re an artist. When you’re marketing, you’re in the business sphere. That’s where book marketing and the author platform comes in!

How to market your book

Having been marketing since 2011, when I made my first thousand dollars I used methods that would never work anymore! As times change, so does marketing. But luckily I adapted my approach and saw a steady improvement and increase in sales. The wonderful thing is, it’s like a snowball that goes down a hill and keeps getting bigger. The more books you sell, the more Amazon recommends your books!

Here’s what I did for my past few books.

  1. Set your book for free and do some promotion stacking through “free book promotion” websites. This will give you thousands of downloads and some much needed reviews.
  2. Pin your book with an inviting image to the top of your Twitter.
  3. Promote it in forums like Reddit and GoodReads.
  4. Have an incredible book cover.

We eat with our eyes first! And we do judge books by their covers. I guarantee you that if you had the best book cover in the world, your need for marketing would be zero. The book cover would do the job for you all the way to the New York Times Best Seller list.

Often enough as writers, after we’re done writing and we get onto promoting we start looking for ways to get more viewers. We forget about what we’ve been working on so hard and begin relying websites and methods to get us where we want to be. I wish to reiterate on this extremely important point, a good book cover sells your books first! And the reviews sell your book second, so make sure your book is wonderful too.

Personally, I design my covers myself because I’ve been graphic designing as long as I’ve been writing. Essentially one must look at the top selling book covers in your niche create something thematically similar. The reason being that, readers out there already know what they’re looking for, so it’s your book cover’s job to accurately portray that.

Now, I chose to market my ebooks exclusively through Amazon for its KDP program allowing you to set discount prices as well as put your book out for free. The free book part is important to get some reviews going early on. Amazon is also a good focus point because by putting all your effort into your book, the algorithm helps push your book forward by placing it in the “Recommended Books” section of your potential readers, which is what allows you to sell books even when you haven’t marketed for months.

I’ve tried publishing in Barnes & Nobles and SmashWords, but so far really enjoyed focusing on purely Amazon.

The Author Platform

It’s super easy, but super important to have! Once you have an author platform you’ll be proud of yourself and even feel a little famous when you appear in Google searches.

Twitter

I believe Twitter is perfect for a few reasons; most authors and readers are either on Twitter or Facebook. Instagram is an image based platform, I tried it for a while and didn’t quite like it.

On Twitter the hashtag game is a lot stronger than on Facebook, making it easier to fit into a specific niche and target specific groups of people. The retweet function is nifty as well, as others retweet your stuff for more people to see!

So if you do decide on Twitter, get a photogenic picture of yourself and write a short and sweet bio. No need to be too long. Pin your book to the top of your page, and spend the rest of your social media rants about yourself, things you find funny and your opinions on things. If your Twitter is filled with nothing but your book, people will turn away.

Your book will already be pinned on top, so every single person that comes onto your profile is forced to see it before they see the rest. “The rest” should be inviting things and things that people can relate to and understand you better as a person. You want them to say “wow, I like this person. I’ll follow them and take a look at their book.”

To get followers is really easy; go around your niche and comment and put likes on people’s stuff. Thirty minutes of twittering a day and you’ll have a thousand followers in two weeks. I did just that with no complications!

Website

Get either a Wix or a WordPress website going, use a free template to make it look nice, and fill it up with your stuff. Have a page for your books, have a page for your author bio, a page for your short stories or poetry, or even a page for pictures of your pet.

Images you use on your website will appear in Google Images, so make sure to keyword them with your name.

Words that you use in “Heading” format will appear in Google Search, so make sure they’re your book titles or your name. Then add your website to your Twitter and you’re basically set! A website might seem like the hardest part, but once you did it, you no longer need to worry about it.

My own website charlesimagines.com is as easy as that, yet has all my work neatly laid out for people to see, and it took me just about two days to fully complete.

Amazon Page

Aha! An Amazon page is an author platform too! Make sure all your books are listed in your Author Central. If you have a blog, you can link it to your Author Central as well. Then in your GoodReads account make sure all your books are linked to your Amazon page, because often people write reviews and comment there.

This part is not difficult, and if you have some problems (like I did) just write them an email and they fix everything for you.

It’s a good time to mention that, Amazon has over 3000 different categories for your books, but you only get to see around 250 when you’re actually publishing. If there’s a specific category that you need (like mine was Young & Adult Pirate Adventure eBooks) then you’ll have to contact Amazon and they change it for you.

Reap the Benefits!

As a few final thoughts, I’ve only started using Twitter and adding things onto my website about five or six months ago and the benefits that came with it were enormous.  I was discovered by authors and readers, invited to do podcasts, got free book reviews on other people’s websites and most importantly… I emerged from the shadows and began connecting with people!

Book marketing is usually a slow and steady process that gets faster and faster the more you do it. I started off with numbers like 2, 5, 13 and some months later they turned into 900, 1500, 3000, and are still on their way up.

At first things might seem like they’re not working out, or you’ll get tired or you might feel like it’s a waste of time, but the longer you go on, the more the puzzle pieces start fitting together, and the more the grind seemed worth it.

My final tiny advice that I wish to share applies to anything and is based around the principal of ‘compound effect’. Much like going to the gym or eating healthy, it’s about doing something small every day. This gets multiplied by hundreds of days, and the effects become massive.

This was the case with me; my first books back in 2011-2012 kept bringing me paychecks (despite the books being clearly written by a teenager) and then the books that followed were stranded in a desert with no activity. I was left wondering what was going on and what I had to do to make it work again, and ended up committing a huge portion of my time to learning on promoting and marketing.

I had to change my old fashioned book covers, market in different places, create better keywords, and I started seeing my numbers grow again. As of recently, the author platform I built has greatly helped!

What are your thoughts on selling books?