Me and COVID plus Imagining a New Place by novelist Chris Hall

‘Sunset over the Berg River ©River Tides Guesthouse’ – where author Chris Hall stayed when she began writing her book, "Song of the Sea Goddess." Owner Mike Harvey is a good friend of hers and the photo is from his website.
‘Sunset over the Berg River ©River Tides Guesthouse’ – where author Chris Hall stayed when she began writing her book, “Song of the Sea Goddess.” Owner Mike Harvey is a good friend of hers and the photo is from his website.

Writers get to build whatever world they please — sometimes our novels bend the truth only somewhat — other times they invent entire new gallaxies.

My works in progress, “Flamenco & the Sitting Cat,” and “Tango & the Sitting Cat,” are set in fictitious towns within Los Angeles during 2002 and 2003. Back then, COVID-19 didn’t exist…

Note: Earlier this week, my husband became feverish and unwell. Turns out he has COVID-19. He’s doing his best to get well while I feel healthy and am awaiting my test results. Throughout the pandemic, we’ve been super careful. I’m letting you know this as a reminder that one can never be too conscientious about avoiding this severe illness and about working civically to help contain it. (Here’s the follow-up, and here’s after that. and here’s the latest.)

Deciding on setting and histories and all that goes into storytelling is chancy no matter what an author chooses to create. There will always be fans and foes. To be a novelist requires enough passion to outrun the discouraging thoughts that can torment us.

Chris Hall has been wonderfully prolific over the last few years. She’s published three novels and a short story collection! Originally from the UK, she describes herself as “a compulsive story-teller, cat slave and hen keeper.” To sample her short fiction, fan fiction, mini-series, and poetry, as well as to follow her on her various social media, check out her website.

“Song of the Sea Goddess,” her most recent novel, is set where she lives now, the Western Cape of South Africa. Here she describes why she decided to depict a South Africa different from how it is in real life…

Author Chris Hall.
Author Chris Hall.

“From the Writer’s desk” by Chris Hall

Writing a novel is not just about telling the story. There are other considerations that come into play. I’d like to share with you why I was motivated to write a book set in South Africa. In particular, why I chose to paint an idealised portrait of the place and why I drew on the overarching theme of environmental destruction, rather than dealing with the gritty issues of race and poverty in my latest novel, Song of the Sea Goddess.

The Setting

When it came to writing this, my fourth novel, I was determined to set it in my adopted country, South Africa. I’d been living near Cape Town for almost ten years and the time had come to give voice to the people around me. I’d also decided it was time to transition from historical fiction. It was time to write in the moment, but at the same time include elements borrowed from the ancient lore of the African continent, which are written on cave walls and embedded in the landscape.

I knew I needed a setting to match the story I was about to tell, although the story hadn’t really even begun. Then, at the beginning of 2019, while staying in a small town on our very beautiful west coast, while I sat by the banks of the Berg River and watched the little boats going past on their way out to sea, I was moved to write a story about a fisherman with a little boat.

Every writer needs a helper as inspiring as Chris Hall's kitty, Luna.
Every writer needs a helper as inspiring as Chris Hall’s kitty, Luna.

The Characters

I’m a lazy novelist. I let my characters emerge and develop and play around in my mind. Even before they are fully formed, they are always desperate to run to centre stage and act out their parts.

But there has to be a starting point.

A few of my key characters are based on people I met when I first came to live in South Africa. People whose backgrounds were unfamiliar to me; people who come from what are euphemistically called ‘formerly disadvantaged communities’ (as if their communities are not still disadvantaged in this country, which has the most polarized society on the planet).

I could have written about some of their struggles, about the conditions in which they live, about the poverty and lack of opportunity that characterizes their communities, of how they’d suffered under apartheid, but as I got to them better, I realised that none of them wants to dwell on any of that.

So I decided I could give them better lives, locate them in a much more pleasant place and put a positive spin on this beautiful country.

I mixed them up a bit, taking a little bit of one and blending it with another, but their voices are true and their characteristics mirror real life in many respects. There’s a nod to some of the darker side of people’s lives with Sam’s flight from the Cape Flats’ gangland and in the history behind Jannie’s tattoos from the notorious ‘28s’ gang.

On the lighter side, several of the comical incidents, like when Auntie Rose loses her false teeth down her pants’ leg, are little events that actually happened. The food that the Aunties make and sell in the novel is based on recipes that I tasted and talked about with people. The love of food and the common ground we found over cookery has cemented several friendships in my new town.

The Theme

Concern for the environment is a theme I continue to return to in the short fiction and poetry, which I write on my blogsite, and while watching a TV documentary about water pollution, an idea began to form in my mind for the backdrop to my novel’s narrative. Water is in short supply in our country anyway, but what if the rivers were threatened? And what would happen if the forces of nature were moved to fight back? Soon my emerging novel would take a new and interesting turn.

My love of the landscape and ancient lore of the country that I now call home will continue to feature in my work. I’m already embroiled in a sequel to Song of the Sea Goddess, where myth and magic will once again be awakened in the little coastal town where the great river flows from the purple mountains into the southern ocean.

Visit Chris' site to order her books, and to find out more about her and the rest of her writings.
Visit Chris’ site to order her books, and to find out more about her and the rest of her writings.

Have you ever created a new world?

Self-Publishing: How David Gittlin Markets His Fiction

David Gittlin, writer.

Do you think I’m crazy for taking heart whenever I see books of fiction — novels, mainly — make it big even when, in my opinion, they stink? That goes ditto for just about anything, but before you call me a nut, let me explain.

Persistence goes a very long way when it comes to success. So does obtuseness about failure and criticism. Throwing heaps of money at an endeavor is another way to lead readers/buyers/voters/whatever to prefer style over content.

For us novelists who want people to purchase our books, there are myriad “experts,” aka “vultures” galore. As I research how to eventually have that happen for the novels I’ll eventually serialize into podcasts and then sell as books, Flamenco & the Sitting Cat and Tango & the Sitting Cat, it’s impossible to avoid avalanches of Youtubers parroting each other’s basic “secrets” about marketing/platforms/etcetera. Each concludes with the same pitch, which is that, in return for our dough, they’ll fulfill our ambitions. Indeed, some may be legit. My jaded ears, however, remind me, “A fool and their money are soon parted.”

That’s why — and here’s what this post is all about, my friend — it’s like finding gold when someone with real experience shares their knowledge without charging us money.

Without further ado, here I present David Gittlin, who blogs from Florida and who is exactly that man. He’s authored three feature-length screenplays, produced two short films, and published three novels, each in a different genre! (Links for them are within his post.) Before that, he worked for over thirty years in all sorts of capacities related to marketing and the internet.

Read on for his hands-on wisdom that he’s kindly letting us in on. Lucky for us too, he’s not charging us a red cent…

How do I Cost-Effectively Market My Book Online? by David Gittlin

Comparatively speaking, writing a novel is the fun, easy, first step of the self-publishing process. The second step, creating an attention-getting book cover, offers its own unique set of challenges. However, the most intimidating and difficult undertaking, to most authors, is the third step—Online Marketing.

These words strike terror in many authors’ sensitive little hearts because they want as little to do with the outside world as possible.

The most intimidating marketing question is: “Where do I begin?” In this blog, I’ll let you in on some of the advertising methods I’ve tried and the results I’ve had. I’ll save you time and money. I’ll guide you through the marketing process from the completion of your manuscript to the final strokes of your marketing plan.

Before we begin, bear in mind that more than a million books are published every year. Therefore, we have to be good at marketing. Damn good!

After completing your final rewrite and the inevitable tweaks that come afterwards, it’s finally time to upload your book to online retailers. Next, you announce it on your blog, your author website, your Facebook page, and your YouTube channel (optional).

Now what? Gulp…

This is the seriously hard part—driving people to these outposts in cyberspace.

Let’s take a look at what has worked for me and what hasn’t.

Book Covers

The first step in marketing your book online or ANYWHERE is to create a relatable, attention-getting cover. We’re taught not to judge a book by its cover.  Ironically, this principle doesn’t apply to actual books.

I’ve read that the cover of a book needs to be genre specific.  By this I mean your reader can quickly identify the subject matter inside, whether it be Romance, Action/Suspense/Adventure/ Thriller, Espionage, Science Fiction, Fantasy, and so on.

The trick is to make your book genre specific without making it look like every other book in the space.  The idea is to stand out from the crowd, not get lost in it.

If you are an accomplished graphic artist, go ahead and do it yourself.  Just be sure that you follow the specifications of your print on demand supplier.  If you are not a great graphic artist, like me, go ahead and shop for an artist who can turn your cover vision into a commercially viable package.

Please choose an artist with a specialization in book cover design.  This person can have other specialties, but they must also be fully versed in the art of book cover design.  If you are creating the book cover, make sure to research the subject.  There are many pitfalls, just as there are with writing a book.

I used three different artists to create the covers for the three novels I published.  Besides the fact that I get bored easily, there may have been a method to my madness.  Each of my novels is in a different genre.  Some artists have genre preferences and do better work in those genres.  There is no set rule.

Some artists are good in any genre.  They may be more talented and expensive than others, but you won’t have to go through the angst of breaking in new ones.  And you may get a better overall result.  Or not.  Choose carefully.

If you have an idea of what you want in your book cover, great.  If you don’t, that’s okay.  Just be sure you choose a capable artist who you can communicate with.  Don’t be guided solely by cost.  Choose someone who knows what they are doing; who inspires your confidence, and “gets you.”

Blogging

Blogging is a great way to get yourself and your work “out there.” It’s not hard to create a blog, even for graphically challenged people like me.  WordPress and Wix are two of the most popular sites now.  You don’t have to be an expert at coding to make a nice looking blog.  You can also choose an upgrade plan that will give you more customizing options.  I believe the upgrade plans are worth it.  WordPress has a premium plan for only $99 per year.

Once your blog is created, don’t let it just sit in Cyberspace. Take a little time each day to read and comment on blogs by folks who write about subjects that interest you. Those people will then read and follow your blog if your content is good.

Take note of how other people promote their work on their blogs.  I’ve found that the subtle approach is the best way to do it.  Keep in mind that content is king.  What you have to say and how you express it will ultimately determine your degree of success.  Andmake sure the template you use to create your blog is Smart Phone Friendly.  I finally woke up to the fact that most people read blogs on their phones. Duh. I dumped my old templates and replaced them with new, easy to read, phone-friendly ones. Now, I’m attracting more followers than ever before, and I’m making many new friends.

Facebook Ads

I’ve experimented with ads on Facebook.  I’ve racked up tons of likes and very few sales.  In my humble opinion, paying for ads on Facebook is a total waste of time and money for self-published authors.  I have an author friend who is running great ads on Facebook, but he’s not selling any books.  I’m not saying ads in general don’t work on Facebook.  They do.  But you are an up-and-coming author struggling to find an audience.  You aren’t Macy’s.  You aren’t selling specialty items currently in demand like face masks.  See what I mean?

Facebook Pages

A Facebook page isn’t essential, but I strongly suggest that you put some time and effort into making a good one.  If nothing else, FB pages add credibility and overall impact to your marketing campaign.  And they are FREE.  You might even sell some books from your page using the SHOP NOW button.  Pick a glowing book review and pin it at the top of your posts column.  This little maneuver has increased views and engagements on all three of my Facebook pages.

Instagram

Upload a JPEG of your book cover with a link to your Facebook page.  If you have lots of friends who spend half of their lives on Instagram, you might get lucky.  I don’t use Instagram.  Don’t ask me why.

Press Releases

I’ve created and distributed press releases on PR Web with a target audience of 30,000 journalists and bloggers. The idea is to drive traffic to your websites and generate publicity on major news sites and search engines.  You can participate at various cost levels starting at $99.  The more you spend, the bigger the audience.  I participated at the second highest level at a cost of $289 per release.  (The highest level currently costs $389).  To add interest to the releases, I created a book trailer video. (A simple book trailer without actors will cost anywhere from $250 to $300 from a reputable company).

Bottom line: I could not relate any book sales to my press release adventures.  So, save your money.

Book Trailers

Book trailers are nice to have but they aren’t essential to your marketing campaign.  When I first started marketing my books twelve years ago, the pundits all said that you were dead in the water if you didn’t have a book trailer.  As it turns out, this is baloney.  Book trailers are a nice addition to your marketing package, but they aren’t powerful generators of sales.  I made trailers for my first novel, Three Days to Darkness, and my second one, Scarlet Ambrosia–Blood is the Nectar of Life.  I had fun making them and they didn’t cost too much. Recently, I used the first trailer I made as the cover photo on my Facebook page. (Note: The video has to be two minutes or less to be uploaded to the cover section). To my amazement it worked. More than a thousand people visited my Three Days to Darkness page in the span of two weeks. I made some book sales at the rate of two percent of the visits. I’m still getting views.  But here’s the thing: if you have a limited budget, use it where it will do the most good.  I’m getting to that.  Stay with me.

Audio Books

If you can swing the cost, make an audio version of your book.  As you are no doubt aware, people don’t read as many books as they used to.  Audio books are getting more popular every day.  I used ACX to make the audio book for my third novel, Micromium: Clean Energy from Mars.  I liked using ACX and they are part of Amazon.  I signed an exclusive agreement with them, which means I get a bigger royalty (70%) on each audio book sale.  With this agreement, your book is automatically uploaded to Amazon, Audible, and iTunes.  The downside is, you don’t get exposure on sites like Hoopla, Overdrive, and Bibliotheca, which serve libraries.  If you don’t go exclusive, ACX offers a non-exclusive agreement wherein you can distribute to any platform and get a 25% royalty.

If you hire a narrator for your audio book, which you can do through ACX, a good one will probably cost you between $100 and $150 per finished hour.  Your narrator does the narration and all of the production work.  You direct them and approve the finished product.  I had a great time making my audio book with an amazing woman who did a fabulous job.  I’ve done reasonably well with my audio book.  I’ve noticed that having an audio version available has increased my overall book sales.

Paid Reviews

When you launch your book, you want to have a sufficient number of positive reader and editorial reviews available on retail sites and Goodreads to convert browsers into buyers.  Unless you have twenty friends and a handful of book critics ready, willing, and able to post glowing reviews, it makes sense to purchase a few of these.

There are a number of sites available for these services.  I have found the best and most reliable site for reader and editorial reviews to be indiereader.com.  Check out their website.  I bought reader reviews and an editorial review from them. I’m 100% satisfied with their service, reliability, and results.  I’ve also used midwestbookreview.com for fair, reliable, and less expensive editorial reviews. Readers Favorite is an excellent site for FREE reviews. Check it out.

Amazon Advertising

Sponsored ads on Amazon.com are the most effective marketing tool I’ve used so far.  If you have a limited budget, this is where to spend it.  The ads are easy to create. You set your daily budget, write your copy, set your campaign dates, and off you go.  If the ad doesn’t work, you can scrap it and try different keywords.  You can see which keywords are working and which are not and adjust accordingly.  Best of all, you can see how many books you’ve sold and how much it has cost you to sell those books.  There’s no baloney and no guesswork.  And, let’s face it, most of the books people buy are sold on Amazon.  To create a campaign, sign in to your KDP account, select the book you want to advertise, click on the three dots to the far right of the book, and select promote and advertise.

I hope you will find these tips helpful.  I wish you all the success in the world, and keep writing.

Do you have first-hand publishing and marketing knowledge to share with us?