Self-Publishing: How David Gittlin Markets His Fiction


David Gittlin, writer.

Do you think I’m crazy for taking heart whenever I see books of fiction — novels, mainly — make it big even when, in my opinion, they stink? That goes ditto for just about anything, but before you call me a nut, let me explain.

Persistence goes a very long way when it comes to success. So does obtuseness about failure and criticism. Throwing heaps of money at an endeavor is another way to lead readers/buyers/voters/whatever to prefer style over content.

For us novelists who want people to purchase our books, there are myriad “experts,” aka “vultures” galore. As I research how to eventually have that happen for the novels I’ll eventually serialize into podcasts and then sell as books, Flamenco & the Sitting Cat and Tango & the Sitting Cat, it’s impossible to avoid avalanches of Youtubers parroting each other’s basic “secrets” about marketing/platforms/etcetera. Each concludes with the same pitch, which is that, in return for our dough, they’ll fulfill our ambitions. Indeed, some may be legit. My jaded ears, however, remind me, “A fool and their money are soon parted.”

That’s why — and here’s what this post is all about, my friend — it’s like finding gold when someone with real experience shares their knowledge without charging us money.

Without further ado, here I present David Gittlin, who blogs from Florida and who is exactly that man. He’s authored three feature-length screenplays, produced two short films, and published three novels, each in a different genre! (Links for them are within his post.) Before that, he worked for over thirty years in all sorts of capacities related to marketing and the internet.

Read on for his hands-on wisdom that he’s kindly letting us in on. Lucky for us too, he’s not charging us a red cent…

How do I Cost-Effectively Market My Book Online? by David Gittlin

Comparatively speaking, writing a novel is the fun, easy, first step of the self-publishing process. The second step, creating an attention-getting book cover, offers its own unique set of challenges. However, the most intimidating and difficult undertaking, to most authors, is the third step—Online Marketing.

These words strike terror in many authors’ sensitive little hearts because they want as little to do with the outside world as possible.

The most intimidating marketing question is: “Where do I begin?” In this blog, I’ll let you in on some of the advertising methods I’ve tried and the results I’ve had. I’ll save you time and money. I’ll guide you through the marketing process from the completion of your manuscript to the final strokes of your marketing plan.

Before we begin, bear in mind that more than a million books are published every year. Therefore, we have to be good at marketing. Damn good!

After completing your final rewrite and the inevitable tweaks that come afterwards, it’s finally time to upload your book to online retailers. Next, you announce it on your blog, your author website, your Facebook page, and your YouTube channel (optional).

Now what? Gulp…

This is the seriously hard part—driving people to these outposts in cyberspace.

Let’s take a look at what has worked for me and what hasn’t.

Book Covers

The first step in marketing your book online or ANYWHERE is to create a relatable, attention-getting cover. We’re taught not to judge a book by its cover.  Ironically, this principle doesn’t apply to actual books.

I’ve read that the cover of a book needs to be genre specific.  By this I mean your reader can quickly identify the subject matter inside, whether it be Romance, Action/Suspense/Adventure/ Thriller, Espionage, Science Fiction, Fantasy, and so on.

The trick is to make your book genre specific without making it look like every other book in the space.  The idea is to stand out from the crowd, not get lost in it.

If you are an accomplished graphic artist, go ahead and do it yourself.  Just be sure that you follow the specifications of your print on demand supplier.  If you are not a great graphic artist, like me, go ahead and shop for an artist who can turn your cover vision into a commercially viable package.

Please choose an artist with a specialization in book cover design.  This person can have other specialties, but they must also be fully versed in the art of book cover design.  If you are creating the book cover, make sure to research the subject.  There are many pitfalls, just as there are with writing a book.

I used three different artists to create the covers for the three novels I published.  Besides the fact that I get bored easily, there may have been a method to my madness.  Each of my novels is in a different genre.  Some artists have genre preferences and do better work in those genres.  There is no set rule.

Some artists are good in any genre.  They may be more talented and expensive than others, but you won’t have to go through the angst of breaking in new ones.  And you may get a better overall result.  Or not.  Choose carefully.

If you have an idea of what you want in your book cover, great.  If you don’t, that’s okay.  Just be sure you choose a capable artist who you can communicate with.  Don’t be guided solely by cost.  Choose someone who knows what they are doing; who inspires your confidence, and “gets you.”

Blogging

Blogging is a great way to get yourself and your work “out there.” It’s not hard to create a blog, even for graphically challenged people like me.  WordPress and Wix are two of the most popular sites now.  You don’t have to be an expert at coding to make a nice looking blog.  You can also choose an upgrade plan that will give you more customizing options.  I believe the upgrade plans are worth it.  WordPress has a premium plan for only $99 per year.

Once your blog is created, don’t let it just sit in Cyberspace. Take a little time each day to read and comment on blogs by folks who write about subjects that interest you. Those people will then read and follow your blog if your content is good.

Take note of how other people promote their work on their blogs.  I’ve found that the subtle approach is the best way to do it.  Keep in mind that content is king.  What you have to say and how you express it will ultimately determine your degree of success.  Andmake sure the template you use to create your blog is Smart Phone Friendly.  I finally woke up to the fact that most people read blogs on their phones. Duh. I dumped my old templates and replaced them with new, easy to read, phone-friendly ones. Now, I’m attracting more followers than ever before, and I’m making many new friends.

Facebook Ads

I’ve experimented with ads on Facebook.  I’ve racked up tons of likes and very few sales.  In my humble opinion, paying for ads on Facebook is a total waste of time and money for self-published authors.  I have an author friend who is running great ads on Facebook, but he’s not selling any books.  I’m not saying ads in general don’t work on Facebook.  They do.  But you are an up-and-coming author struggling to find an audience.  You aren’t Macy’s.  You aren’t selling specialty items currently in demand like face masks.  See what I mean?

Facebook Pages

A Facebook page isn’t essential, but I strongly suggest that you put some time and effort into making a good one.  If nothing else, FB pages add credibility and overall impact to your marketing campaign.  And they are FREE.  You might even sell some books from your page using the SHOP NOW button.  Pick a glowing book review and pin it at the top of your posts column.  This little maneuver has increased views and engagements on all three of my Facebook pages.

Instagram

Upload a JPEG of your book cover with a link to your Facebook page.  If you have lots of friends who spend half of their lives on Instagram, you might get lucky.  I don’t use Instagram.  Don’t ask me why.

Press Releases

I’ve created and distributed press releases on PR Web with a target audience of 30,000 journalists and bloggers. The idea is to drive traffic to your websites and generate publicity on major news sites and search engines.  You can participate at various cost levels starting at $99.  The more you spend, the bigger the audience.  I participated at the second highest level at a cost of $289 per release.  (The highest level currently costs $389).  To add interest to the releases, I created a book trailer video. (A simple book trailer without actors will cost anywhere from $250 to $300 from a reputable company).

Bottom line: I could not relate any book sales to my press release adventures.  So, save your money.

Book Trailers

Book trailers are nice to have but they aren’t essential to your marketing campaign.  When I first started marketing my books twelve years ago, the pundits all said that you were dead in the water if you didn’t have a book trailer.  As it turns out, this is baloney.  Book trailers are a nice addition to your marketing package, but they aren’t powerful generators of sales.  I made trailers for my first novel, Three Days to Darkness, and my second one, Scarlet Ambrosia–Blood is the Nectar of Life.  I had fun making them and they didn’t cost too much. Recently, I used the first trailer I made as the cover photo on my Facebook page. (Note: The video has to be two minutes or less to be uploaded to the cover section). To my amazement it worked. More than a thousand people visited my Three Days to Darkness page in the span of two weeks. I made some book sales at the rate of two percent of the visits. I’m still getting views.  But here’s the thing: if you have a limited budget, use it where it will do the most good.  I’m getting to that.  Stay with me.

Audio Books

If you can swing the cost, make an audio version of your book.  As you are no doubt aware, people don’t read as many books as they used to.  Audio books are getting more popular every day.  I used ACX to make the audio book for my third novel, Micromium: Clean Energy from Mars.  I liked using ACX and they are part of Amazon.  I signed an exclusive agreement with them, which means I get a bigger royalty (70%) on each audio book sale.  With this agreement, your book is automatically uploaded to Amazon, Audible, and iTunes.  The downside is, you don’t get exposure on sites like Hoopla, Overdrive, and Bibliotheca, which serve libraries.  If you don’t go exclusive, ACX offers a non-exclusive agreement wherein you can distribute to any platform and get a 25% royalty.

If you hire a narrator for your audio book, which you can do through ACX, a good one will probably cost you between $100 and $150 per finished hour.  Your narrator does the narration and all of the production work.  You direct them and approve the finished product.  I had a great time making my audio book with an amazing woman who did a fabulous job.  I’ve done reasonably well with my audio book.  I’ve noticed that having an audio version available has increased my overall book sales.

Paid Reviews

When you launch your book, you want to have a sufficient number of positive reader and editorial reviews available on retail sites and Goodreads to convert browsers into buyers.  Unless you have twenty friends and a handful of book critics ready, willing, and able to post glowing reviews, it makes sense to purchase a few of these.

There are a number of sites available for these services.  I have found the best and most reliable site for reader and editorial reviews to be indiereader.com.  Check out their website.  I bought reader reviews and an editorial review from them. I’m 100% satisfied with their service, reliability, and results.  I’ve also used midwestbookreview.com for fair, reliable, and less expensive editorial reviews. Readers Favorite is an excellent site for FREE reviews. Check it out.

Amazon Advertising

Sponsored ads on Amazon.com are the most effective marketing tool I’ve used so far.  If you have a limited budget, this is where to spend it.  The ads are easy to create. You set your daily budget, write your copy, set your campaign dates, and off you go.  If the ad doesn’t work, you can scrap it and try different keywords.  You can see which keywords are working and which are not and adjust accordingly.  Best of all, you can see how many books you’ve sold and how much it has cost you to sell those books.  There’s no baloney and no guesswork.  And, let’s face it, most of the books people buy are sold on Amazon.  To create a campaign, sign in to your KDP account, select the book you want to advertise, click on the three dots to the far right of the book, and select promote and advertise.

I hope you will find these tips helpful.  I wish you all the success in the world, and keep writing.

Do you have first-hand publishing and marketing knowledge to share with us?

Astrology in Novels: Nina Romano’s Inspo


In high school, a classmate who was as passionate about reading as I was sat near me. Best friendship was in our stars!

The carvings with Chinese Zodiac on the ceiling of the gate to Kushida Shrine in Fukuoka (mirror image, to have animals in the correct order). Photo By Jakub Hałun - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=64844306 The carvings with Chinese Zodiac on the ceiling of the gate to Kushida Shrine in Fukuoka (mirror image, to have animals in the correct order). Photo By Jakub Hałun – Own work, CC BY-SA 4.0

Her preferred reading was historical fiction, the ancient sort with mythology and astrology mixed in. Thanks to her, I read a bunch by Mary Renault, an English author who lived much of her life in South Africa. Those books depicted lots of buff gay guys from olden days. Ironically, a) in South Africa Renault could live more peacefully than in the U.K. with her life partner who was also a woman, b) she often portrayed women harshly, and c) she criticized the gay rights movement.

My friend also introduced me to “Linda Goodman’s Sun Signs.” (Here’s a rare video interview with Goodman.) For me, Goodman was worthy of extra esteem as she was Aries, the same as me. When it came to Aries, all compliments were correct and unflattering attributes were incorrect. Until, that is, at some point in my so-called maturity when I tossed astrology into the same bundle as my Catholic upbringing. Both harbored too many confounding and disturbing aspects, so best not to fret about either.

Not so much later, though, a new friend entered who was into astrology. Charts, she explained, are how astrology becomes scientific. She introduced me to Angela Louise Gallo, a master at charting the stars. Gallo read and taught from her home in Van Nuys, which is just above Hollywood, hence she garnered a sizable entertainment biz crowd of followers.

Gallo’s monthly talks culminated with “hororary” readings, as in “hour-related” since those forecasts tied her psychic powers to the time of night when she would take questions. From slips of paper handed to her, she’d give quickie predictions. I’d parted ways with my parents as soon as I graduated high school with no plan other than survival. By the time I met Gallo those few years later, I’d collected myself enough to realize that I needed to do better. I asked Gallo whether I should sign up for college. She answered, “Wait a couple of semesters. Soon you’ll be taking a long trip.”

That month my grandmother sent me an airplane-paid invitation to visit her in Argentina! During childhood, my grandmothers and I exchanged many letters. They were fantastic in all the ways that mattered to me: they didn’t sugar-coat life, they wanted the best for me, and they helped foster the writer in me who will eventually publish Flamenco & the Sitting Cat and Tango & the Sitting Cat. I loved them dearly, sight unseen. The one in Spain I first met when I was nine. It wasn’t until my early twenties that I got to hug my Abuela in Buenos Aires.

After that trip, I hired Gallo to do a detailed chart, yet I can’t remember anything about it, including what happened to it. These days, I’d rather not presuppose anyone based on their birthday, and I prefer to bumble along as best I can when it comes to my future.

Yet I still adore stories about astrology!

In this admittedly roundabout way, I present to you, dear reader, today’s poet/novelist guest, Nina Romano, who writes from Florida and Utah. Originally from New York, she’s a world traveler who’s earned degrees and writing awards galore, plus she’s published a slew of books.

Here she generously recounts the way that Chinese astrology figured into her The Secret Language of Women, the first of her Wayfarer Trilogy. Read to the end for an excerpt from it in addition to links for Nina and her writings.

Writer Nina Romano. Writer Nina Romano.

How Chinese Horoscopes Helped Me Develop a Realistic Protagonist by Nina Romano

For The Secret Language of Women, the first book of my Wayfarer Trilogy, I decided my main character Lian’s horoscope would be the Year of the Dog. Knowing her horoscope facilitated my understanding of the protagonist’s psyche for this novel. Since the book is set in China, I used Lian’s Chinese Zodiac sign to learn about her qualities and personality traits intimately so that she appeared genuine yet flawed. She is a warm and caring being, a healer, courageous and intelligent. When a person born under this sign falls in love, they do not ever change.

Loyalty and honesty are two of this horoscope sign’s characteristics. Lian falls in love with Giacomo, an Italian sailor, and remains faithful to that love, despite the fact that she is forced into a loveless marriage. Her quest is a difficult one, but she chooses to follow her path despite menaces, oppositions, troubles, risks, and dangers. She is fierce in her love and faithful to everything she believes concerning it.

Having visited China several times afforded me unique experiences that enabled me to see in person Hong Kong, Beijing, and its fabulous Forbidden City and Tiananmen Square, and Lian’s enchanting city of Guilin. I was able to envision Lian’s travels and travails in war-torn China, an era suffused in superstition, intrigue, culture, and history. I incorporated the themes and things I care about, such as love, family, food and recipes, art, dragons and horses. Why? Simply because it’s straightforward to write what I know and have feelings for, and all of these ideas translated well even to a novel set in China during the Boxer Rebellion. My own horoscope is the Year of the Horse, so I made sure I had an important role for a horse in this novel, and I’m positive that my horoscope had an incredible influence on my stars being aligned because I signed a contract for a three-book deal for my Wayfarer Trilogy with Turner Publishing during the Year of the Horse.

While writing this novel, I pictured what happens during the Chinese New Year: careful cleaning of the house, the distributing of red envelopes, Lian cooking on a wok, and serving rice to her beloved.

Since this story takes place in China where live fish, most especially carp, are good Fengshui, which according to Wikipedia, is a “philosophical system of harmonizing everyone with the surrounding environment.” For this reason, I describe a pool with carp in the Summer Palace in Chapter 1, where Lian meets the love of her life. Do I believe in the influence of horoscopes and how they can help round out a character? Of that, there is little doubt.

Cover of

Excerpt from The Secret Language of Women by Nina Romano

The things that test you and are vanquished bring everlasting joy. The differences between traditional written Chinese and Nüshu, the secret language of women, made it difficult for me to learn it. My mother and grandmother could not write Chinese and learned Nüshu when they were young and wanted me to grasp it too. I cannot say they harped on me or were tyrannical, but I will say they were insistent, and for this I am eternally indebted.

My mother said it challenged me because I wrote like a man and didn’t have to rely solely on Nüshu, the way they did to communicate with other women. The ideograms of Chinese correspond to a word or part of one, whereas each of the seven hundred characters of Nüshu represent a syllable— women’s language is phonetic, in Chéngguān dialect 城关土话, adaptable and pliant for singing, poetry and writing with such delicate strokes they appear as lines of feathers.

Though learning was problematical, I mastered it, like I do all things I set my mind to

conquer. At the time, I resented the study of it, yet I knew innately one day I would be grateful to possess the knowledge and skill of this secret language, which would offer me strength and solace for a lifetime. And although I was writing in Nüshu, for some reason, I signed with flourish in Chinese: Wǒ Lián. I am Lian. 

Amazon Author — hardcover, softcover print, and Kindle: The Secret Language of Women & Lemon Blossoms & In America — softcover print and Kindle: The Girl Who Loved Cayo Bradley.

Goodreads & Twitter & @ninsthewriter & Facebook & BookBub

Has astrology helped you with storytelling and anything else?

 

What’s a writer? Plus Kathryn Bashaar’s Thoughts on “Grace”


We novelists are an eclectic bunch, but you already know that. The best ones are avid readers, and they know that rewriting is when writing magic is truly unloosed.

Many authors I’ve encountered have great respect for their kind. Also, writers can be pretty darned modest when it comes to discussing their own work. Goodness knows that I’m not the greatest about discussing my books in progress, Flamenco & the Sitting Cat, and Tango & the Sitting Cat. Some scribes I know will go so far as to refuse to call themselves writers, yet everyone around them knows that they definitely are.

Kathryn Bashaar, a historical fiction author who operates her blog from Pittsburgh, knows she’s a writer. In addition, she’s a retired bank vice-president, a dancer, a traveler, and a grandmother. Her first novel is The Saint’s Mistress and her upcoming novel is tentatively titled Righteous.

Here are her thoughts on a book she really likes. What did I tell you about writers liking writers?…

Historical fiction author Kathryn Bashaar.
Historical fiction author Kathryn Bashaar. Photo by Techniques Photography, Bethel Park, PA.

Kathryn Bashaar’s thoughts on Grace by Paul Lynch

I’m in love with historical fiction. I am a writer of historical fiction and an avid reader of the genre. The lessons of the past speak most clearly to me in the form of fiction. I’d like to recommend to da-AL’s readers the wonderful book Grace by Paul Lynch. It’s about the Irish Potato Famine in the 1840s, but, more deeply, it’s the story of everybody’s life.Cover of Grace, by Paul Lynch.

14-year-old Grace is wakened by her mother in the wee hours one morning. Mam cuts off Grace’s hair, dresses her in boy’s clothes, and sends her out on the road to fend for herself. Mam can no longer manage to feed all of her children, and she doesn’t like the way Grace’s step-father has started looking at her.

The horrors that Grace endures, and her stubborn spirit, make for a story that is hard to put down. Just as the fields have been corrupted by the potato rot, Grace is corrupted by her experiences. The Irish people as a community are also corrupted, as the veneer of civilized behavior is worn away by privation and an every-man-for-himself ethos prevails.

Grace’s salvation comes at the hands of a very flawed group of human beings. Giving a clever double meaning to the book’s title, Grace is the beneficiary of grace, in an unexpected way.

It occurred to me, as I neared the end of the book, that Grace’s basic story is everybody’s life story.

Everyone is ruined in some way. This life is a beautiful miracle, but it can also be brutal–in big, tragic ways or in slow, small ways that accumulate like a weight on your back. Some of us had addicted parents or other traumatic childhood experiences. Your heart is broken by someone you loved. A career setback proves to be unrecoverable. Someone you love dies far too young. You are disabled or stricken with a chronic illness, raped or mugged, or your house burns down. And then there are the everyday injuries of having to make a living: tedious work for 40 years, unreasonable bosses, back-stabbing co-workers, long, miserable commutes, the sheer weariness of getting up at 6 a.m. day after day after day. “Life has a way of breaking everyone,” Hemingway said. We are all broken. Most of us are more tired than we like to admit.

And, like Grace, we are saved by other imperfect human beings. I’m a Christian, so I believe that our salvation is in Jesus–ultimately. But, day by living, breathing day, our salvation is in each other. You are ill or disabled, but your spouse sticks around and takes care of you. Your work is tedious, but your co-workers make you laugh. You are hungry and think you are alone, and a local church group delivers food to your door. A friend betrays you, and the next day a neighbor you barely know shovels your walk, and you invite him in for coffee. That is what happens to my main character, Leona, in my novel The Saint’s Mistress. Leona suffers an unbearable loss and is only healed when an old friend re-enters her life and gives her a glimpse of grace and a reason to go on. In a hard world, we are granted the grace of each other.

Every single person you meet is broken in some way. This week, be the grace in someone’s life.

Do you feel comfortable calling yourself a writer? Do you write?

16 Reasons Pigeons Need Celebrating n Kathleen Rooney’s New Novel!


Doves get loads of love.

Pigeons get nada. Make that less than nothing.

Why?

As an animal lover since birth, the kind who was severely bitten by a dog when I was six yet who still never feared them, pigeon haters have always mystified me.

Hmmm…

Doves: white

Pigeons: colored

Hmmm…

Doves: a little trimmer

Pigeons: a little stouter

Hmmm…

DO NOT TAKE A LOOK AT THIS LINK that elaborates on what I’m getting at if you’re offended by ribald humor with liberal use of the f-word. FOR EVERYONE, THERE’S THIS LINK.

What do a penguin and a pigeon have in common? Sure, they’re both birds, and one might consider what I mentioned about doves vs. pigeons. In their case, however, that’s not what I’m getting to.

Marvelously, Penguin Books is publishing Kathleen Rooney’s most recent novel, Cher Ami and Major Whittlesey, about a heroic pigeon!

Kathleen’s Lillian Boxfish Takes a Walk, sent me into such complete nirvana that I invited her to guest post on Happiness Between Tails—and she did!!—in this prior post.

Today she’s back to tell us about the inspiration behind Cher Ami and Major Whittlesey and 16 reasons pigeons need to be celebrated.

This is a link to buy Cher Ami and Major Whittlesey from your own favorite local bookstore.

Kathleen Rooney and a friend unbox her latest novel, Cher Ami and Major Whittlesey.
Kathleen Rooney and a friend unbox her latest novel, Cher Ami and Major Whittlesey.

On the Under-Appreciated Marvelousness of Pigeons by Kathleen Rooney

My novel Cher Ami and Major Whittlesey—a World War I story narrated in the first-person alternately by a homing pigeon and an American military officer, both of them real-life heroes—has just been released by Penguin. The fact that the publisher for this book is named after a bird delights me because penguins and pigeons seem like an auspicious pairing.

Of course, the story of World War I has been told often but never from the perspective of the courageous messenger pigeon who saved the Lost Battalion and helped to determine the war’s outcome. Cher Ami was so famous in her day that when she died as an indirect result of the injuries she sustained in the conflict, they had her taxidermied and put on display in the Smithsonian. You can still visit her there today in their Price of Freedom exhibit, where she sits in her glass case among other important communication equipment. My hope is that if you love pigeons and decide to give this book a read, then you’re in for a treat, and if you don’t, then you’re about to change your mind.

Cher Ami, WWI heroine, at the Smithsonian.
Cher Ami, WWI heroine, at the Smithsonian.

Penguin understands that not everyone shares my admiration for pigeons, so as part of their marketing campaign, they asked me to come up with a set of pigeon facts designed to endear the birds to other people as much as pigeons have endeared themselves to me. Thinking fondly of the pigeon couple, Coo d’Etat and Walter Pigeon (as my spouse and I named them) who moved in under the eaves while I was writing my book, I set to work compiling those facts.

Pigeon couple, Coo d’Etat and Walter Pigeon.
Pigeon couple, Coo d’Etat and Walter Pigeon.

Coo and Walter and their babies Feather Locklear and Molly Wingwald have long since moved on with their lives, but the pigeon facts remain, and I hope they’ll inspire you to look more closely at these remarkable birds and also to give my novel a read.

Coo and Walter's babies, Feather Locklear and Molly Wingwald.
Coo and Walter’s babies, Feather Locklear and Molly Wingwald.
  1. The word “pigeon” is a French translation of the English word “dove.” There’s no scientific difference between the two; they’re the same.
  2. The common city pigeon (Columba livia) is a descendant of the rock dove and is one of the first birds ever domesticated by humans, probably dating back to about 4,500 BCE in Mesopotamia.
  3. Humans and pigeons have lived closely together for millennia, thanks in part to the birds’ phenomenal homing skills, which allow them to return to their nests from up to 1,300 miles away.
  4. In addition to being good navigators, pigeons are extremely strong with high endurance and have been known to fly as far as 1,500 miles on a single trip. They can fly as high as 6,000 feet and average a speed of almost 77 miles per hour, with top speeds of almost 93 miles per hour having been attained by some birds.
  5. Because of pigeons’ homing talent, humans have called upon pigeons to carry the news throughout history, ranging from messages on flood levels up and down the Nile in ancient Egypt, to the results of the Olympic Games in Greece in the 8th century. As early as 500 BCE, the emperor of China used pigeons to receive messages in Beijing from outer provinces because a bird could travel in as many hours as it took a horse and rider days. Hannibal used pigeons during his siege of Rome, and Julius Caesar sent them to relay messages from his military campaigns in Gaul. Genghis Khan and his grandson Kublai Khan created a pigeon post that spanned a sixth of the world. Besieged Parisians relied on pigeon post in the Franco-Prussian War in 1871, and, of course, pigeons served as messengers in both WWI and WWII.During World War I, over 100,000 pigeons were used on the battlefield.
  6. Pigeons are included in the Animals in War Memorial in Hyde Park London in honor—as the dedication says—of “all the animals that served and died alongside British and allied forces in wars and campaigns throughout time.” It was unveiled in 2004 on the 90th anniversary of the start of World War I.
  7. People didn’t start calling pigeons “rats with wings” until this false idea was popularized in the 1980 movie Stardust Memories; pigeons are actually quite clean and not at all disease-ridden.
  8. Pigeons do not migrate, but rather adapt to one environment and remain there year-round—a lot like humans.
  9. Pigeons are one of a relatively small number of species who pass the mirror test for self-recognition.
  10. Pigeons can distinguish different humans in photographs.
  11. According to a 2016 study published in Proceedings of the National Academy of Sciences, pigeons can be trained to recognize dozens of words, with the most accomplished pigeon being able to learn as many as 60.
  12. According to a 1994 study published in The Journal of the Experimental Analysis of Behavior, pigeons can successfully learn to discriminate between paintings by Monet and Picasso.
  13. When pigeons mate, they mate for life.
  14. Male and female pigeons share equal responsibility in raising their chicks. Both take turns sitting on the eggs and both feed the babies pigeon milk—a secretion that both male and female birds produce in their crops.
  15. Pigeons are still kept as pets, bred, and raced around the world; in 2019, a Belgian racing pigeon named Armando sold for $1.4 million. The auction house said that Armando’s athleticism made him, in soccer terms, the Lionel Messi of the avian world.
  16. The brilliant inventor Nikola Tesla fell in love with a white pigeon who visited him at the window of his room in the Hotel St. Regis in New York City: “I loved that pigeon as a man loves a woman and she loved me. As long as I had her, there was purpose to my life,” he wrote.

About Kathleen Rooney: she’s a founding editor of Rose Metal Press, a nonprofit publisher of literary work in hybrid genres, as well as a founding member of Poems While You Wait, a collective of poets and their typewriters who compose commissioned poems on demand. Her most recent books include the novel Lillian Boxfish Takes a Walk and The Listening Room: A Novel of Georgette and Loulou Magritte. Her reviews and criticism appear in the Chicago Tribune, the New York Times, the Los Angeles Review of Books, and Chicago magazine, and her World War I novel Cher Ami and Major Whittlesey is available now from Penguin.

Do you like pigeons? (It’s ok if you didn’t before this post.)

When Life Gives You Oranges: chat+video w artist Uzo Njoku by da-AL


Books + Art = Happiness

Dear readers, that’s why, when I learned of Uzo Njoku through Bust Magazine (a lifestyle/feminist publication started in 1993), I thought of you. Many of you are novelists like me, most of you writers and creatives, and lovers of books.

"When Things Fall Apart," by Uzo Njoku: "My favorite book by Chinua Achebe."
“When Things Fall Apart,” by Uzo Njoku: “My favorite book by Chinua Achebe.”

Her self-published coloring book, “The Bluestocking Society,” launched the statistics-turned-art-major a couple of years ago when she was a 22-year-old college student. It’s filled with images and facts about all sorts of wonderful women throughout history. She also offers free printable coloring pages.

Uzo moved from Lagos, Nigeria, to the United States as a child. Here’s a writeup about her by the University of Virginia, and here’s another by their news magazine.

"When Life Gives You Oranges" by Uzo Njoku: "I created this when dancing the idea of me being an orange farmer if I was not an artist."
“When Life Gives You Oranges” by Uzo Njoku: “I created this when dancing the idea of me being an orange farmer if I was not an artist.”

Along with Uzo’s comments on these paintings, what follows are the answers she kindly emailed back to me…

Question: How does being bi-cultural play out in your day-to-day life and influence your art? And in terms of how you regard your own loveliness and potential?

Answer: Being in the middle of two worlds gives me more content to work with. My work addresses important issues such as identity, duality and spirituality, yet is approached with a particular openness snd beauty. The themes addressed in my work stem directly from my life experience as a female artist living and working between cultures, and yet the aim is to show how a single person’s ‘double vision’ can produce images that possess much wider social effects by collapsing racial and cultural borders.

"Stretch," by Uzo Njoku: "Exploring the limitations of the body with a simple leg stretch image against the stark contrast of a flower pattern."
“Stretch,” by Uzo Njoku: “Exploring the limitations of the body with a simple leg stretch image against the stark contrast of a flower pattern.”

Question: Many of my readers (myself included) are struggling creatives. How do you juggle making art, marketing, fulfilling orders, and attending university? How did you initially let people know about your amazing coloring book? How do you continue to expose people to your art?

Answer: Everything I have done starts from my friends supporting me. Constantly telling others about my work and word-of-mouth helping to spread the news. A lot of artists don’t have a business mindset, and I believe that is how a lot of them do get exploited initially. I took an arts administration class in college, and that really opened my eyes to what goes on behind the scenes. This helped me understand more what it takes for shows to happen and the right people to reach out to.

I studied Statistics in college before switching over to art, so by nature, I am a very technical person. I see numbers alongside art a lot and understood when it was time to pay a marketing personnel to run ads when I released a new product on my website. I don’t really know exactly what to advise people because everyone is different, but I learned everything from Google and YouTube videos. So a lot of research.

"Strangers," by Uzo Njoku: "I had a conversation at a bar with a man who essentially told me everything going on in my life, and then I went about my normal life the next day because we were still just strangers even though he told me everything."
“Strangers,” by Uzo Njoku: “I had a conversation at a bar with a man who essentially told me everything going on in my life, and then I went about my normal life the next day because we were still just strangers even though he told me everything.”

Question: How has the horrific politics of late as well as the pandemic affected you and your work?

Answer: I am not a social artist, so I do not create art based on political events. But in regards to Oluwatoyin passing away, I feel it was my duty to beautify her image because I know a lot of media outlets would try to show her in a negative light. A good amount of the sales during this period I have been able to donate out to small BLM groups and artists struggling during this pandemic.

Artist Uzo Njoku in her studio.
Uzo Njoku in her art studio.

Question: How do you find and choose your marketing personnel?

Answer: My marketing personnel reached out to me. He had been following me for years and felt that he could reach new customers for me. Basically, anyone who understands how to market on Social Media is an asset.

Question: What are one or more mistakes you see artists making business-wise most often?

Answer: I would say the biggest mistake is forgetting to follow up on business taxes when tax season comes by. It can bite you if you’re not careful. Also, you need to get into the habit of having a second pair of eyes look at contracts with you, whether they are those of a family member, a friend, or a professional.

Dear reader, if you didn’t do what you do now, what would farm oranges…or what?…

Poetry and you? A few poems and thoughts by writer David Selzer


Poetry, for me, lies somewhere between blissful and excruciating. When I take the time to read a piece, which is seldom due to the reasons above, I marvel at how only a few precise words can haul a truckload of soul. More often than not, though, it makes me antsy at best, question my intelligence at worst. Never mind trying to write some of it myself.

Do you have experience writing poetry?

Read on for the great kind of poetic journey, courtesy of blogger/writer David Selzer. He’s a poet who makes it look easy…

Photo of poet/blogger David Selzer by Sylvia Selzer. Photo of poet/blogger David Selzer by Sylvia Selzer.

Making Poetry by David Selzer

I was born in London, UK, in 1942 but have lived most of my life in Hoole, a Victorian suburb of Chester, a city in the north west of England.

I have been writing poetry since I was 14. In the summer holidays of 1957, I was on a day trip with my Auntie Renee to Llandudno, a town in North Wales. We were sitting on the steep slope above St Tudno’s church. Two things happened. Inspired by a poem, about the terrors of a nuclear holocaust, written by a sixth former and published in that summer term’s school magazine, I decided that I should be a poet. It seemed a grand thing to write about important subjects and be read by hundreds of people. (I hadn’t at that point actually written anything).

Before or after the decision, I can’t remember which, a group of nuns, in the long, black habits they wore then, left the church and climbed along one of the sheep tracks up the slope. My aunt would have commented on it, I’m sure, but I can’t remember what she said. The pristine image has stayed with me. I used it in a poem more than twenty years later, and in a screenplay nearly forty years later.

Poetry in some ways is the easiest of the arts. It is solitary, and comparatively economical in terms of time-over-task. The technology needed is minimal — just a pencil and some paper. No violins or blocks of Carrara marble.

I have always had things I want to say about love and death, and human history, pictures I wanted to create, stories I wanted to tell. Making poetry has been part of my life for more than sixty years. It is a compulsion. I cannot imagine ever saying to myself, I shall write no more poems.

In 2009, I came to the conclusion that, in order for most poetry to reach as wide a readership as possible –- and a readership which, if it chooses, can truly interact with the writer — publication on the web rather than in book form is the way forward. My website was launched in April of that year.

The first poem to be published on the site was:

A Short History

For a generation, like weather cocks,

their skeletons swung near the highway.

James Price and Thomas Brown had robbed the Mail.

Years turned. The Gowy flooded and the heath

flowered. Travellers noted the bones

hanging in chains by the Warrington road.

Justices ordered the gibbet removed,

the remains disposed of. In Price’s skull,

while Napoleon was crossing the Alps

or Telford building bridges or Hegel

defining Historical Necessity

or Goya painting Wellington’s portrait,

a robin made its nest.

The latest to be published (i.e. as of June 25th 2020) is:

The Colston Bun

‘And ye shall overthrow their altars, and break their pillars, and burn their groves with fire; and ye shall hew down the graven images of their gods, and destroy the names of them out of that place.’ DEUTERONOMY 12.3

‘Black deaths do not have a good press, especially when they occur in the custody of our custodians. The media leads the public to believe that our guardians can do no wrong. Racism leads them to believe that blacks can do no right. The silence of the custodial system is compounded by the silences of racism.’ DEADLY SILENCE: BLACK DEATHS IN CUSTODY, Institute of Race Relations, London, 1991

 

Anger, one Sunday in June, overcame

decorum in that diverse city,

and – no doubt, inspired by the toppling

of other graven tyrants – righteously

pulled down the effigy, with a thump of stone

and a hollow gong of metal, and tossed it

from the quay into the harbour water.

***

The Royal African Company received

its charter from Charles II and James,

his brother, hence the US east coast seaports

Jamestown and Charleston. It was established

by the restored royals to provide them,

free of interference from the Commons,

with their own spending money. Board members

included the philosopher, John Locke.

The company’s profits came mostly

from enslaving West African men, women

and children, and transporting them across

the North Atlantic’s turbulence. More than

two hundred thousand were taken, and nearly

fifty thousand died on the journey,

the firm’s double entry bookkeeping shows.

 

One prominent member of the board

was Edward Colston, a Bristol merchant,

the city from whose harbour the slavers sailed,

and which, in due course, would make chocolates

and cigarettes. His philanthropy

inveigled the streets like a bad conscience,

almost a rebuke of victimhood:

his name on a hospital, a school,

a bun flavoured with dried currants and allspice

topped with sugar, given to the poor yearly

and still made for sale by local bakeries –

and himself looking thoughtful in bronze

with a periwig and a walking stick.

 

Apologists who claim he was merely

of his time, an accidental racist,

and collateral ethical damage,

like Henry Wills and Elizabeth Fry,

should remember John Locke, his damascene

moment unrecorded, who threw his shares

into the fire. ‘Slavery is so vile and

miserable an estate of man …that ’tis

hardly to be conceived’. That June Sunday

civic anger overcame decorum.

To my surprise, one of the most read poems is:

Marjorie Beebe’s Bottom

For Ian Craine (Note from da-Al: here’s a guest post by Ian Craine here.)

‘Marjorie Beebe is the greatest comic possibility

that ever worked in my studio. I think she is

destined to become the finest comedienne

the screen has ever seen.’ Mack Sennett

 

Her bottom was a serious matter:

the butt, as it were, of numerous pratfalls

in many Mack Sennett two reelers – like

The Chumps, Campus Crushes and The Cowcatcher’s

Daughter – in which she was a capricious,

lubricious Columbine with witty eyes

and good teeth and various Harlequins,

who ended invariably as losers.

From Kansas City, her mother took her

on the Yellow Brick Road to Tinsel Town.

Beebe and Sennett became lovers, despite

or because of the thirty year difference,

so he knew her asset first hand so to speak.

From silents to talkies, slapsticks to wise cracks,

her Mid West accent playing well, then Mack goes bust

and Marjorie gradually disappears.

Was it the booze? She was certainly

a toper. Or, more likely, The Hays Code:

irony suppressed, vulgarity outlawed,

Puritan America triumphant!

One of my favourites is:

Enchantment

“Do you know, Grandpa, this book has seventeen

chapters, and I’m on chapter fifteen,

‘The Forbidden Forest’?” “I didn’t,” I say,

“That’s excellent!” and this seven year old,

who has mastered the use of apostrophes,

curls up, like the proverbial worm

on the sofa, and continues to read

‘Harry Potter and the Philosopher’s Stone’.

I am re-reading, in English, ‘Le Grand Meaulnes’.

 

In the garden, using extended loppers,

Grandma is cutting choice blooms from a rose

we have had some thirty years, a rambler

as high as our upper floor and worthy

of Sleeping Beauty’s entranced gardens.

 

I look up to watch my grand child read. My pride

tempts me to ask fatuous questions –

“Are you enjoying it? What’s it about?” –

then speak of alchemy. Humility

prevails. I hear Grandma in the kitchen.

She is hammering the ends of the stems.

The deep scent of the roses, from wherever

she has placed the vase, enters the lounge

like a wisp of sweet smoke.

For more great poetry, visit David’s site!

What’s your experience with poetry?

Novel Writing, Furious Creative Kolkata, and Tagore by da-AL


Tagore (c. 1925), by unknown author, State Archive, Public Domain, https://commons.wikimedia.org/w/index.php?curid=47866012
Tagore (c. 1925), by unknown author, State Archive, Public Domain

How’s your novel coming along? If you’re writing one, did you outline it first? Or is it evolving?

“I have spent many days stringing and unstringing my instrument while the song I came to sing remains unsung.” Rabindranath Tagore

In the case of the two books I’m working on, “Flamenco & the Sitting Cat” and “Tango & the Sitting Cat,” I outlined it, wrote a bunch, thought I was about done — and then a new character introduced himself!

“Reach high, for stars lie hidden in you. Dream deep, for every dream precedes the goal.” Tagore

Blogging has brought me the unexpected joy of meeting many new online friends from India, thereby stoking my curiosity about the country. It was only natural that my books include someone at least partly from there.

“Depth of friendship does not depend on length of acquaintance.” Tagore

Niks is a minor player. It’s the year of 2002. He lives in Southern California, the best place to surf and earn a living as a model and actor. He’s a gay man in his 40s. His parents were studying business when they met at UC Berkeley’s International House, a social club intended to help foreign students feel less alone. Pasta is the dish he makes best because his Italian mom taught him how to cook. His love of great Indian literature is thanks to his dad, who grew up in Kolkata.

“A mind all logic is like a knife all blade. It makes the hand bleed that uses it.” Tagore

Are you from India? If so, feel free to correct me and/or add to what’s here…

“The butterfly counts not months but moments, and has time enough.” Tagore

Kolkata has been called the “City of Furious, Creative Energy” as well as the “cultural [or literary] capital of India.”

“If I can’t make it through one door, I’ll go through another door — or I’ll make a door. Something terrific will come no matter how dark the present.” Tagore

Tagore performing the title role inValmiki Pratibha (1881) with his niece Indira Devi as the goddess Lakshmi, by unknown author - Indira Devi Chowdhurani. Rabindra Smriti — Kolkata: Visva-Bharati, 1974., Public Domain, https://commons.wikimedia.org/w/index.php?curid=16150280
Tagore performing the title role in Valmiki Pratibha (1881) with his niece Indira Devi as the goddess Lakshmi, by unknown author – Indira Devi Chowdhurani. Rabindra Smriti — Kolkata: Visva-Bharati, 1974., Public Domain

Did you know that the world’s largest non-trade annual book fair takes place in Kolkata?

“Death is not extinguishing the light; it is only putting out the lamp because the dawn has come.” Tagore

The region is home to India’s major publishers. So are many great thinkers, such as Rabindranath Tagore (May 7, 1861 – August 7, 1941), India’s equivalent to Shakespeare.

“The most important lesson that man can learn from life, is not that there is pain in this world, but that it is possible for him to transmute it into joy.” Rabindranath Tagore

Rabindranath with Einstein in 1930, vy UNESCO - UNESCO Gallery, Public Domain, https://commons.wikimedia.org/w/index.php?curid=27489646
Rabindranath with Einstein in 1930, by UNESCO – UNESCO Gallery, Public Domain

To my mind, Tagore as much a sort of Leonardo da Vinci. He was a revolutionary politically and artistically. At eight years old, he was already a poet and went on to be a musician, artist, Ayurveda researcher, actor, playwright, and more.

“Love’s gift cannot be given, it waits to be accepted.” Tagore

Quite the globe-trotter, he introduced the world to India’s creative treasures.

“Love is an endless mystery, because there is no reasonable cause that could explain it.” Tagore

In 1913, he became the first non-European Nobel-prize laureate.

Rabindranath Tagore Cherishsantosh / WikiCommons
Rabindranath Tagore Cherishsantosh / WikiCommons

More quotes by Tagore…

“If you cry because the sun has gone out of your life, your tears will prevent you from seeing the stars.”

“A lamp can only light another lamp when it continues to burn in its own flame.”

“Love gives beauty to everything it touches.”

“Dark clouds become heaven’s flowers when kissed by light.

“Music fills the infinite between two souls.”

What’s your creative writing style?

How do you define a great novel? plus writer Ian Craine’s 6 picks


Is a great novel the one you had the most fun reading? One that transported you to a whole new situation, a new land, a new time? Or did that story unlock new insights? How about one that allowed you to feel understood and less alone? What about the books of childhood, which stripped away all the anguish of being small and vulnerable? Is your favorite one that’s compelled you to read it more than once?

The desire to read

I was born ready, jumping out of my diapers with eagerness to comprehend how written language worked.

My reading list from the start

All printed words that came my way. Food wrappers, cereal boxes, and street signs were intermingled with picture books.

School days

Fourth-grade outings with my best friend were bike rides to the library. There I would tick off readings from the Newberry Medal list (the highest esteemed American children’s books). Kids’ magazines with fiction, grown-up mags that featured stories, books lying about the house, I was starved for reading no matter how much I learned. That included Playboy Magazines, The Godfather, Marquis de Sade. That last one fascinated eleven-year-old me not for the sex (it went over my head), but for how sadomasochism mirrored the day-to-day I saw. Later in high school, Shakespeare taught me how stories can tap numerous levels beyond surface and deep.

Lately

My idea of “best” has more to do with whatever I’ve recently read that left an impression. Since embarking upon novel-writing, much of my fiction is via audiobooks. Minutes spent sitting is time I could be writing. The books I select are for enjoyment as well as for learning. Since the books I’m writing, “Flamenco & the Sitting Cat” and “Tango & the Sitting Cat,” are epistolary (correspondence or diary), I’m apt to download books of that style. That includes the historically latent “Frankenstein” and “Dracula,” the contemporary “Queenie,” the fizzy “Bridget Jones’s Diary,” and “The Roxy Letters.” Non-epistolary includes anything by authors like Anne Patchett, and Anne Tyler, who’s endings are complex. Elizabeth Gilbert’s recent protagonist encourages us to never regret losing our virginity. Now I’m dizzy with memories of beautiful reads, too many to note here but irresistible to type: “Little,” “A Tale for the Time Being,” “Kindred”… I can’t wait to read Kathleen Rooney’s latest (she was so very kind to be a Happiness Between Tails guest here).

Ian Craine, writer Ian Craine, writer

With that, dear readers, let’s meet Ian Craine — he often blogs on his wife’s site (Roberta Franklin is a writer of romantic fiction). He’s a Brit currently living in London who hopes to move to Wales and has worked as a lawyer, a book indexer, and a writer. He enjoys history, books, writing, walking, travel, horse racing, cinema, and music.

About writing, he notes, “…to write, one first of all, has to be able to read. Our life experiences, as Borges once said, include both the things we have done and the books we have read. Reading needs to be a balance between fiction and non-fiction, both from the reader’s and the writer’s point of view.”

Ian has written screenplays in various genres, novellas, stage plays, articles, short stories, flash and poetry. As for novels, he says, “…I confess I have always signally failed there. Somehow I just cannot write that many words. Perhaps I just haven’t got enough to say. But I admire anybody who can from Miguel Cervantes to my own wife.”

A lover of good novels, here are the ones he regards as the best six…

Six Great Novels: Ian Craine’s picks (in chronological order)

Painting of Don Quixote and Sancho Pansa by Honore DaumierDon Quixote and Sancho Pansa by Honore Daumier
  1. Don Quixote” by Miguel Cervantes: This is where the novel began, this is the template. It may never have been bettered since. It’s wonderfully layered, whose story are we hearing? This is a world that contains all worlds- those of dream, of memory and of imagination, of bawdy and elegy, the fantastical and the prosaic. This satire of romance now bears its own warm romantic glow. It has inspired many of the world’s greatest writers — Diderot, Mark Twain, Borges, Graham Greene, Nabokov, Carlos Fuentes — as it was inspired by Homer’s majestic Odyssey.
  2. The Black Arrow” by Robert Louis Stevenson: Stevenson was a man for all seasons from the early spring of childhood with tales like Treasure Island to winter’s disillusionment of old age in South Seas Island novellas such as Ebb Tide. My choice is in the earlier category, a stirring tale of derring-do from “The Wars of the Roses.” I am sure it was as fun to write as it is to read.
  3. The Alexandrian Quartet” by Laurence Durrell: These are four linked tales, the first three told contemporaneously but from different points of view; the fourth is subsequent to the earlier events. To me, nobody has combined a sense of place with a sense of the human condition as perfectly as Durrell. Alexandria is described on every page as the essential witness to all the characters do — their affairs, relationships, journeys, and desires. Beautiful descriptive writing effortlessly merges with a keen post-Freudian feel for humanity. It’s an object lesson too, in the primacy of the novel in describing human behaviour. This is rich beyond anything Freud himself ever wrote.
  4. Downriver” by Iain Sinclair: As Durrell wrote of a city, so Sinclair wrote of a river. The river is the Thames. The starting point is Thatcher’s London, the “revival” of the dockland with bijou apartments for bracered brokers, and it takes place largely downriver of the City, where such folk “earned” their commissions. The book, told in ten chapters, brings us an incredibly rich mix of deeply eccentric characters and allusions to episodes in London’s history over the centuries. Sinclair was a walker (till age put paid to his excursions) with a sharp eye for the topography and architecture of London, and the effects of crushing change on those left behind by the sudden hysteria orchestrated by “The Widow.”
  5. “The Blind Man’s Garden” by Nadeem Aslam: It’s 2001 and 9/11 has come and gone. But this is not about its effect on the West. This is what happened afterwards in Afghanistan. A beautifully evoked Pakistani family, each with their problems and preoccupations, are torn apart when the son decides to go to Afghanistan as a medic. An adopted “cousin” goes along for the ride. But they are too naive (perhaps a modern version of our old friends, the Quixote and Sancho Panza) and those they think are helping are out for their own cut- they are sold to the Taliban. Now they have to tread with care amidst their new “owners” while the other enemy, the Americans, fill their skies with terror and destruction. But like all serious novels about conflict, this is about trying to find common ground, mutual respect and reconciliation amid the chaos. Only “Sancho” survives because only he would have been equipped to survive. And this tremendous book, beautifully written, a tale of redemption amid horror, is his Odyssey. New ways of telling old tales.
  6. “The Professor and the Bird” by Roberta Franklin: This is a beautiful story, again with a strong sense of place, and like The Quartet set in the Mediterranean by a writer deeply conversant with the rhythms of life of Greeks and Turks and the Levant generally. She tells a lovely tale of May and November. A sparky young Irish girl on a motorbike meets an ageing Greek archaeologist. They would appear to have little in common at first, but a love of history, the sort buried deep beneath the sands and sea of the Med, begins to bring them together. She is friendly and open, he kind but academic and diffident. Their burgeoning relationship is told with warmth and humour, and the supporting crew on the dig all have their own stories to tell.

Novelist Takes Control: Colleen Tews owns her publishing house!


Writing a novel isn’t easy, but compared to — attracting a powerful agent, getting one’s novel published, and reaching a sizable audience of readers who want to buy it — it sure is!

There’s traditional publishing, and there’s self-publishing. As if either of those isn’t asking for enough trouble — then there’s becoming the publisher of not merely one’s own books. Here blogger/novelist/publisher Colleen Tews of Akron, Ohio, shares what it’s like to open a publishing house of her own…

Author/Blogger/Publisher Colleen Tews.
Author/Blogger/Publisher Colleen Tews.

Running an Indie Publishing House in 2020 by Colleen Tews

Let me start by saying that I cannot speak for the big companies or even the decent-sized companies. Delphian Hope Publishing, or DHP, is what you might call a Mom and Pop Publishing company for the 21st century. We don’t put a catalog together and ship it off to brick and mortar bookstores. Not that we have much of one. There are only my books — for now. Everything we do is done either electronically or print on demand. We’re eco-friendly.

Our biggest sellers are from my Shadow Faith Series. The style in which these books are written could be described as if Stephen King, Taika Waititi, and Laurell K. Hamilton combined their forces for a big vampire fantasy. It’s that horror thrill ride meets sexy espionage meets strong female heroine meets “Wait, what did she just say?” laugh out loud movie in your mind.

I love reading and writing paranormal because anything is possible. The boundaries are our imagination. We get to ask ourselves: How far can I push reality and still make it believable? It’s grounding the awesome wonders of our universe into an understandable scope. One that the characters can relate to, the readers can resonate with, and one that can maybe open someone’s eyes a little. Making the impossible plausible is… fun.

Cover of "Between the Shadows," by Colleen Tews.

So, when it comes time to publish, we are all over paranormal, horror, mystery, science fiction, urban fantasy, and thrillers. We are looking for books with something to say. Not gore for the sake of gore. You can stream that on Shudder. We want a reason behind every decision. Smart dark fiction. Something that shows light in the darkest of times.

Right now, we are preparing to publish, “Between the Shadows,” which is set to come out June 11, 2020. It’s a collection of five short stories that take place between Shadow Faith series book one, “Birth Of A Vixen,” and book two, “Virus Within.” The events in these stories will shape the future of many books to come. It’s going to be huge.

Plus, I’m working on book three in the Shadow Faith series, “Vindication.” It’s going to be epic. Veronica will be leaving Kent, Ohio, for sunny Miami, Florida. True, she won’t be able to enjoy the toasty beaches, but she will get to revel in the romantic moonlit ones.

Like Tigger, I bounce everywhere. I rely a lot on my husband, Ken, and youngest daughter, Danelle. They keep me down-to-earth by listening to my ideas and ramblings. I work from a home office. Chores are evenly split. Just because I work from home doesn’t mean I sit around all day streaming Amazon Prime on my laptop.

Cover of "Birth of a Vixen," by Colleen Tews.

DHP has two new editors to help me. They are a godsend. Everyone gets a piece of the pie, so no one goes stir crazy. We recently purchased recording equipment. All of our books will be available on Audible just as fast as I can read them without slurring my words.

Self-publishing and wanting to help other authors publish is not easy, but it’s worth it. It is made ten times harder when readers fear taking a chance on unknown authors when money is tight.

Which is why we are offering the first ebook in the Shadow Faith series for just 99 cents through Kindle. I guarantee you’ll love it as much as we do. As an added bonus, because authors live and die by word of mouth, by leaving a review, you’ll be entered into a contest to win a signed paperback of “Virus Within.” When the book reaches 100 reviews, a lottery will be drawn, and three lucky winners will get book two sent to them by me personally.

What’s your dream publishing company look like?

Sheltering in Place Thoughts 4 Writers: mine w author Paul Broome’s


FOMO: fear of missing out

COVID19 has nixed all that for me, replaced it with guilt for how great mine and I have it. No one I know directly is sick. Early on, a couple of brilliant friends were ailing from it, but after a stint at home, I’m relieved to report that they’re well and back to work… The weather’s been marvelous this entire quarantine… Working from home is no prob… Bills are paid…

Social distancing is hardly the equivalent of isolation. Being sequestered pales in light of flagging economies… people whose lives are overturned by illness and debt and worse…

da-AL social distancing with K-D doggie.
Social distancing isn’t so bad when you have a friend…

Again with the guilt… Because as a soon-to-be-published author (and podcaster here!) — fewer errands and less commuting is lending me more time to think — and to write, write, write!

Authors fork over wads of money, more than I can afford, to attend retreats. I’ve often drooled over websites that advertise sojourns in the woods, luxury cabins populated with fellow scribes who share s’mores smokey firepits. The beautiful escapes provide meals and laundry and cleaning and errands — e-v-e-r-y single thing that hinders writing is whisked clean away. All I’d need to do (besides the money part) is to write and to talk about writing and to listen about writing! Sorta like being cared for as lovingly as if I were a baby — a writer one, of course — sans the diapers — no?

Writing retreat in mind, that’s why I’ve resolved to make use of the sequestering. I’ve knuckled down, slammed away at the keyboard. And it’s going pretty well! Other posts I’ve written about the pandemic are here and here and here and here and here and here and here and here.

Fellow author/blogger Paul A. Broome is a retired English professor. He recently completed his first novel!!!! Yeah!!!! It’s named “Girls Who Don’t Believe.” Now he’s working on another!

He and his wife, Sadako, live in North Alabama with their two pets, Cody, a black lab, and Tora, who he affectionately describes as, “a crazy tabby.” Here’s a slice of his “sheltering-in-place” life…

Paul A. Broome with Cody.
Paul A. Broome with Cody.

What to Do When There’s Nothing to Do by Paul A. Broome

We Americans are people who truly enjoy looking at things — any and all things. I personally do not see this visual obsession of ours as a problem. Looking at things can be understood as one of evolution’s magnificent gifts to humankind. Early on, we had to look carefully at the world around us in order to eat green leafy things that wouldn’t poison us and to avoid big furry things that would eat us. Now we happily look at things to satisfy our aesthetic demands, or more prosaically, to figure out whether or not we want to shell out the bucks to buy it!

Red bird about to fly to the feeder. Photo by Paul A. Broome
Red bird about to fly to the feeder. Photo by Paul A. Broome

At any rate, here we are, all of us, whether we agree with it or not, sheltering in place to avoid a virus, that can, for a short amount of time, float in the air, after someone sneezes, coughs, or shouts to their spouse at the other end of the pet food aisle to get two packs of Kitty Treats for Angel. “The one with tuna!”

Sheltering. In. Home. Is it really so bad?

I don’t think so, and many folks with whom I’ve chatted over these past six weeks do not think so either. Even when states, counties, and cities are trying to re-open, many people are reluctant to go skipping out to the nearest sports bar and hoot and holler while gulping down beer after beer. It turns out that a good number of cautious and wary citizens (I count myself in that number) had rather stay at home and finish that wonderful novel, the one I purchased last year, and never got around to reading. One friend of mine tells me that she’s gotten absolutely hooked on coloring books for grown-ups. She went on to say she bought a large set of colored pencils and has become fascinated with the way different colors work together. I’m beginning to think that’s not such a bad idea. But what about those moments when you have absolutely nothing to do? Or you’re just “tired” of doing things.

One of our first rose blooms this spring. Photo by Paul A. Broome.
One of our first rose blooms this spring. Photo by Paul A. Broome.

Here’s something I enjoy.

I love sitting outside and watching the birds at the feeder: red birds, blue birds, goldfinches, brown sparrows. It’s an endless show of color. And then the squirrels sneak up, and Cody, our black lab, wakes from his nap and chases them back into the trees. The trees that are now thick with leaves, green leaves, so many shades of green that flip and shift in color when the wind blows, and the treetops lean gracefully like ballerinas, and there’s a hawk, wings spread, held aloft on currents of warm air, serene and full of mystery, like those soft, white clouds beneath the deep, blue sky, coming out of the east, drifting quietly to the west.

And when it starts to turn dark? I watch it turn dark. It’s really quite beautiful.

I truly hope you have enjoyed this glimpse of my world. Thank you for taking the time to read, and I’d like to send a warm thank you to da-AL for allowing me to be a guest blogger on her site.

How about for you? Is sheltering in place giving you more time to pursue some of your favorite activities?