The Hidden Life of “Vanished,” a novel by Mark Bierman

Who knows what inspires someone to write a novel? Even authors don’t always truly until much later. My own literary-novel-in-progress, “Flamenco & the Sitting Cat,” seemed merely an experiment, a dive into fiction. Only as it progressed did I see it’s really a love letter to all who believe they’re too old, young, broken, lost, too whatever for love…

So when it comes to producing a novel, there’s deciding to write, then comes writing, and then it’s published. At that point, the author releases their words into the world for book lovers to make of them what they will. Every reader brings themself into the act of sitting with a story.

Here blogger/author Mark Bierman (click here for his site, to get his book, and to contact him) reveals what he’s learned about him writing process and his readers. Born and raised on a farm in Ontario, he merges country life with his adult experiences as a correctional officer and a story teller. You can find more of his guest posts for Happiness Between Tails here and here.

Vanished by Mark Bierman cover.

The Hidden Life of “Vanished,” a novel by Mark Bierman

A few weeks ago, I was reading over some of the newer reviews and comments of my novel Vanished. I noticed some understandable trepidation among a few of those who hadn’t read the book. In response, I’ve decided to write this post, explaining the origins of the book, and why I wrote it.

First, though, I wish to thank all of those who took a chance on me, readers who cracked the pages, in spite of the subject matter. I really appreciate you, and I know it couldn’t have been easy to start.

Here’s a quick synopsis

Driven to despair by a shared loss, Americans John Webster and Tyler Montgomery try to self-medicate by embarking on a mission of goodwill to earthquake-ravaged Haiti. The reconstruction of an orphanage transforms into a nightmarish hunt after a young girl is kidnapped.

 Unequipped, culturally illiterate, and alone, the pair are forced into alliances with shifty characters, as they delve deeper into the treacherous underbelly of the human trafficking world. Can they survive long enough to keep their promise to the child’s mother?

I want to clarify what is NOT in this book; rape, gore, excessive violence (yes, there is violence, but no more than any other action/thriller), injury or death to animals, pedophilia. You only need to ask someone who’s read the book, I’m confident they will attest to this.

If you asked me, ten years ago, to write a book about human trafficking, I would have declared you insane. Times, and people, change.

The truth is, initially, there was no intention of broaching the subject. I wanted to write about Haiti.

You see, my father, upon whom one of the main characters, John Webster, is loosely based, would volunteer to help build homes, churches, and other projects. I remember well, the photos showing the difficult living conditions. There were also the stories, none of which included human trafficking. There are bits and pieces in the novel that were gleaned from his experiences.

The second main character, Tyler Montgomery, is loosely based on my brother-in-law. The pair actually did make a trip to post-earthquake Haiti, back in October of 2010. I asked if they’d be willing to make a journal of their experiences.

So, here we come to the reasons behind Vanished. Over the years, I’ve been understandably and justifiably questioned as to my choice of topic. In the early days, I always delivered a simple and pat answer about a desire to promote awareness. If a problem is ignored, what hope is there to solve it? At the time, I truly believed my answer to be complete. Cut and dried, no further explanation needed.

I often mention that 50% of the proceeds are donated to help victims of human trafficking, which they are, and I hope I don’t sound like I’m touting my own horn. That is not my intent.

Yes, all of this is true. However, and this may sound strange, I’ve only recently come to realize it’s not the whole truth. Please let me explain.

Those who are familiar with me, know that I’ve spent the last twenty-plus years working as a Correctional Officer in maximum and medium security prisons.

Novelist/blogger Mark Bierman.
Novelist/blogger Mark Bierman.

The last max. was Kingston Penitentiary, which opened in 1835 and closed in 2013. It’s now a tourist attraction. I was one of the last to work there. Shortly afterwards, I was transferred to a medium level prison.

This blog is not evolving into a prison tale. My career was mentioned because I want to help you understand where I’m coming from. I also want to emphasize that Hollywood and the news are entities that thrive on sensationalism, because it sells.

I’ve encountered many traumatic experiences and looked into the midnight eyes of those who looked through, rather than at you. We called them dead eyes.

Fortunately, these are not the majority of inmates. There are some who’ve led normal lives until something triggered them to act in uncharacteristic ways. What you also had were many cases of psychological and drug addiction issues. Oh, and yes, plenty of the inhabitants had committed unspeakable acts of evil. I’ll spare you the details.

Of course, it wasn’t all bad. I’ve worked with some great staff and have had my share of laughs. I appreciated the strong bonds that developed between my peers. It’s inevitable when you place your life in someone’s hands, and they put theirs in yours.

I apologize if I’m rambling, but it was necessary to give some background into what made my brain tick when I wrote this book.

It took a diagnosis of PTSD, months of treatment, support, and deep reflection, to unravel the ‘other’ reasons for the birth of Vanished.

I have come to grasp the fact that it was also a product of a mind that sought to survive and heal. To find a state of homeostasis and make sense of the tragic and unfathomable.

The famous line from the movie, Saving Private Ryan, often comes to mind. Captain Millar and the Sergeant are discussing the personal cost of getting Ryan home. One of them says: “Someday, we might look back on this, and decide that saving Private Ryan was the once decent thing we were able to pull out of this whole Godawful, shitty mess.”

I’m not comparing myself to these brave warriors, but these are my sentiments, exactly.

The brain is extremely powerful, and I believe that it sensed something was wrong all those years ago, though my conscious mind was oblivious. It’s the frog in a boiling pot analogy. I was being cooked alive, and I didn’t even realize.        

The characters do represent, superficially, my family members. At a deeper level, they are avatars of my hope. Hope for something better, for this world, myself, and my loved ones.

Spoiler alert, Tyler struggles with mental health issues. The issue was approached from a Stephen King angle because I grew up reading his work.

At the time, I thought it was just a nod to the famous writer, but it’s become clear that my subconscious had put out a 911 call for help. In some ways, I’m Tyler.

Right now, more than ever, the world is hurting. I don’t know your personal stories, but I can sense from many of the comments, that anxiety and a sense of hopelessness rule the day.

Let me tell, there is always hope. I want to assure you that you are not alone. I, along with many others, have been where you are. I’m on the mend, and my family is getting there, too. I cannot reiterate this enough: there is always hope.

Whenever a crisis arises, there are always those who step up and perform selfless acts. I refer to those as helpers. Look around, you’ll find them everywhere. You know what? Look in the mirror and you’ll see one up close.

Don’t believe me? Listen, if you’ve ever retweeted a post, shared a kind word on a blog, shared a blog, hosted, bought a book, read, and reviewed, made someone laugh or provided information, beta read… you get the picture, then you are a helper.

Yes, those dedicated people who work in the healthcare industry certainly fall into this category. There are so many others, unsung, and unnoticed. They go about the business of helping.

John and Tyler are much more than characters in a book, and the plot is deeper and broader than human trafficking. There is an ugly side to it, just as there is in life, but there is also a positive message. It’s about becoming a helper, doing whatever is within your capacity to make a positive impact, even if it’s just one person.

This is the true spirit of Vanished.

Here’s how one woman works to help victims of human trafficking.

Do you believe a book can evolve beyond the author’s dream for it?

Make Transgender Visibility daily and Valeska Réon’s great news!

Rachel Crandall started Transgender Day of Visibility as a day of hope, back in 2009. Indeed it is this year! For the first time, a U.S. President, Joe Biden, issued a proclamation on it!

Here Rachel talks about the annual event…

Now is also a good excuse for an update on what Valeska Réon’s been up to since I wrote of her a while ago.

Valeska Réon has wonderful news!
Valeska Réon has wonderful news!

Her book, “Der Bibelkiller/The Bible Killer,” has a favorable opportunity to become a Netflix film. Here’s an interview with Valeska and director/actor/screen writer Nicolai Tegeler who will film it in Maastricht, Netherlands. If you, like me, don’t understand German, Google Translate does a terrific job.

Valeska Réon with director/actor/screen writer Nicolai Tegeler.
Valeska Réon with director/actor/screen writer Nicolai Tegeler.

In addition, her next book is set to published in less than a year. Already, Valeska is working to make it a Netflix miniseries. The historic novel features Anne of Brittany (1477-1514), the only woman who served twice as France’s queen consort (the most powerful sort of queen). Not just that, Anne was queen consort of Naples, and a duchess consort of Milan. All that and she died when she was only 34!

“Der Bibelkiller/The Bible Killer” by Valeska Réon.
“Der Bibelkiller/The Bible Killer” by Valeska Réon.

“The Multiple Lives of Author Valeska Réon” in her own words

When I started writing back in 1997, the world of literature was not like it is today. Self-publishing wasn’t yet invented, so you first had to find a publisher before the book could see the light of day. The Internet was still in its infancy in Germany, so you had to resort to traditional marketing strategies.

In 2012, after three non-fiction books on health and beauty, I took all my courage and wrote my autobiography, “Flowers for a Chameleon.” What happened next — I hadn’t expected that! Perhaps I should tell you that I was not born a woman, but had already worked as a model in Paris before the sex reassignment surgery. Always I was careful that nobody learned of my secret. 1985 was another time, and models like Andrej(a) Pejic and Lea T. did not exist. The reactions to my book were overwhelming, it sold very well, and a filmmaker contacted me to film it.

But above all, I became aware of one thing – as an author, you market yourself best when you are authentic. Due to my life story, I was suddenly in the focus of the German LBGT community, which I first had to deal with. Countless letters from my readers all had the same core message: “Thank you for giving us such courage with your book!”

Today #beyoubetrue is my favorite hashtag, and I use it not only on Instagram but also on my author portraits.

Valeska Réon wears her favorite hashtag.
Valeska Réon wears her favorite hashtag.

After that, I changed my genre to now writing thrillers –- and that’s when I had a new marketing idea. In my book, “Double Sacrifice,” the song, “J’aime tellement,” plays such an essential role that once I wrote the lyrics, I then found a singer/composer to set them to music. Finally, it was remixed and is now available for download –- a great compliment to the book.

My new thriller, “Walking on Sand,” is was rewritten into a stage play that premiered in Düsseldorf, December 2019. Another autobiographical story, this one is about the transsexual children’s book author Lea. After many years, she returns to her hometown to avenge the terrible things her classmates did to her. The children’s book mentioned within it, “Charlotte Inside,” is taken out of the crime plot and made into a book of its own. It is the first children‘s book ever to tell young readers about therapy with the inner child.

Valeska Réon lays on the sand, a watchtower in the background, with her dog.
What new creative adventure is Valeska Réon conjuring?

My greatest wish is for “Charlotte Inside” to appear internationally so it can bring joy and courage to children everywhere.

How many lives have you lived?

It’s Never Too Late: Especially for writer/actress Lee Gale Gruen

“No artist is pleased. There is no satisfaction whatsoever at any time. There is only a queer, divine dissatisfaction, a blessed unrest that keeps us marching and makes us more alive than others.” Martha Graham (United States, May 11, 1894 – April 1, 1991), modern dance pioneer.

“God has pitted you against a rought antagonist that you may be a conqueror, and this cannot be without toil.” Epictetus, Greek philosopher, (c. 50 – c. 135 AD)

Cover of “Reinventing Yourself in Your Retirement Years,” by Lee Gale Gruen.

Heck, anyone can tell us we’re never too old to embark on bold new adventures. But we all know what they say about seeing! To get any eyeful of believing, let’s take a gander at actress/author/blogger/lecturer Lee Gale Gruen.

A retired probation officer, Lee Gale first visited us here to describe her newfound passion for acting. Bringing her father along to classes inspired her to write her first book, “Adventures with Dad.”

These days she continues to act, now in the East San Francisco Bay Area. Catch some of her performances by typing her full name into the YouTube.com search bar.

Since she recently published a second book, “Reinventing Yourself in Your Retirement Years,” I invited her to tell us about that too…

Self-reinventor Lee Gale Gruen

Passion at Any Age by Lee Gale Gruen

Too many retirees and seniors have no idea what to do in the new stage of their lives called retirement. Many sink into isolation and depression. When I first retired, I had no clue what to do next. My 37-year career as a probation officer was over, and my children were launched. I struggled for a long time to carve out a new identity for myself.

After trying many different things, none particularly satisfying, I mistakenly signed up for an acting class for seniors, thinking it was just a play reading group. I was hooked on acting that first day despite my lifelong stage fright. My 85-year-old father began attending the class with me and was my scene partner in the class showcases where we performed the humorous scenes I wrote for us. From there, I networked with classmates and learned about going on auditions. I eventually found an agent and booked real, paid acting jobs. I then got the idea of writing a memoir about it, and in 2013, Adventures with Dad: A Father and Daughter’s Journey Through a Senior Acting Class, was published.

Cover of "Adventures with Dad," by Lee Gale Gruen.

As an author, I learned that I was expected to promote my book. Fortunately, I had slowly and painstakingly been able to overcome my crippling stage fright as a result of my acting. So, I started giving interviews and appearing before groups, talking about the book. People shared their own stories with me about how lost they felt since they retired. I realized I had something to give back to the community. I could show people how to reinvent themselves in retirement. I had discovered the secret: find a passion which will motivate you to want to get up in the morning, get dressed, get out of the house, and embrace life. That’s what happened to me after I discovered a passion for acting.

I developed a lecture from my own experiences as well as research I did, and I began giving talks titled “Reinventing Yourself in Your Retirement Years” aimed at the retiree and senior demographic. I also started writing a blog of the same name to share my thoughts, observations, and experiences with the goal of helping my readers reinvent themselves after they retire. I have been blogging and lecturing on this subject for the past eight years.

Audience members at my lectures began asking if they could buy a book about my talk. That has resulted in my recently published book which is an adjunct to my blog and lecture. All three share the same title, Reinventing Yourself in Your Retirement Years. My new book contains the contents of my lecture as well as seven years of posts from my blog. It is available on Amazon by clicking here. My goal with my blog, lecture, and new book is to help retirees, those soon to retire, baby boomers, and seniors find joy, excitement, and purpose after they retire just like I did.

Seniors make up about a third of the population of the United States, so that’s a pretty big demographic. However, it’s often a forgotten group. It shouldn’t be. A group that big has great influence socially, economically, and politically. The senior population can learn to flex that muscle. It would improve their status and put them back into the role of wise and respected elders that they once held and really still are.  There is no need for retirees and seniors to feel like their life is over. Plenty of exciting pursuits and opportunities await them. They only have to figure out what they might like, where it is, and how to access it. My new book is geared to help each individual find activities and pursuits at their own comfort level. It will guide them through the maze in developing their own “second act” in life.

For more about her, her books, and to connect with her, visit her blog.

Do you worry that you’re too old to accomplish something you ‘re passionate about?

DIY Podcasting: 15 Tips by Fiona Livingston

Reading… writing… listening! Hey, if “seeing is believing,” why doesn’t the same go for tasting and feeling and smelling — and hearing too?

Ancient Egyptian Seshat is goddess of writing and a host of other amazing things! Photo: Jon Bodsworth.
Ancient Egyptian Seshat is goddess of writing and a host of other amazing things! Photo: Jon Bodsworth.

When’s the last time you tuned into your fave radio show? Same as radio shows, podcasts are story readings, performances, interviews, and monologues. Radio shows are often repackaged into podcasts that allow you to dictate when to tune in.

When my first novel, “Flamenco & the Sitting Cat,” is edited (and then its sequel, “Tango & the Sitting Cat”), I’ll podcast it to create a buzz for when it’s published. Here’s an experimental podcast episode I produced borrowing a friend’s short story. A video version of it is on Youtube as well.

Creatives who want to control their work and keep 100% of their profits must become their own promoters. Podcasts are one way to get the word out. First, though, people need to know you have a podcast.

Here to clue us in on how to do that is London-based Fiona Livingston. She blogs about marketing and podcasting on Medium, and produces The Culture Bar, an  arts and culture-related podcast…

Blogger/podcaster Fiona Livingston is a content and digital marketing specialist.
Blogger/podcaster Fiona Livingston is a content and digital marketing specialist.

“15 Tips on Promoting Your Podcast Series” by Fiona Livingston

You’ve poured your heart and soul into creating and recording your podcast series on a subject you are knowledgeable about. Now you need to get your podcast in front of audiences who are as passionate about the subject as you are.

But how do you get your podcast in front of listeners when there are 850,000 active podcasts out there in the world? 

This article covers the best, easiest, and most effective podcast promotion ideas to help you build your audience and market your podcast.

Fiona's illustration of "eau de marketing" trends makes me smile.
Fiona’s illustration of “eau de marketing” trends makes me smile.

First, let’s make sure you have some key podcast staples under your belt before you start promoting your podcast:

  1. Podcast cover artwork. My top advice for creating cover artwork is to be clear. Once uploaded onto your podcast distributor, the size of your artwork will reduce a lot, so you want something bold, simple, and eye-catching. You can create your artwork by using templates on Canva, or if you have a mac you can use Keynote which is a very powerful design tool. Here are some great cover artwork examples to inspire you.
  2. Episode titles. The way you title your episodes has a big impact on your total download numbers. My main tips for you are to NOT use a naming system such as ‘Episode 4’ or ‘XYZ Podcast: Episode 4’. You need to let your audiences know at a glance what the topic is so, your title should be as descriptive as possible.
  3. Record 3-5 podcasts before your launch/start of your next season. This will ensure you have a regular schedule of events planned out and also gives you time to record future episodes. Make sure you have a launch schedule in place. For example, in the first week, you can release 2 or 3 podcasts to keep audiences hooked.
  4. Create a dedicated podcast website. This can either be a section on an existing website or you can create a podcast website for free using providers such as WordPress, Wix, or Squarespace. These sites give you a valuable presence on search engines and act as a home for your podcast so audiences can find out more about you. This also gives you further opportunities to supplement your podcast with more content to show your expertise and passion. 

Ok so now you have a great podcast recorded, fantastic eye-catching cover artwork, and launched a dedicated website. Let’s start promoting your series with these top tips (this list focusses on free marketing actions):

Fiona produces an arts and culture podcast.
Fiona produces an arts and culture podcast.
  1. Add your podcast to a distribution platform. Upload your podcast MP3 file to distribution sites such as Podbean (free and priced programmes) and Anchor (free) and they will automatically send your podcast episodes to a variety of podcast sites such as Apple Podcasts, Spotify, Google Podcasts, and Amazon Alexa. Apple podcasts capture 32% of podcast listeners and downloads so your podcast must appear here.
  2. Meta-tag your podcast. On your chosen distributor and website, make sure you complete the meta-tagging options. This is the place to add keywords relating to your podcast, so it shows up in search results and makes you discoverable.
  3. Create a promotional trailer. This helps audiences understand what your podcast series is about, and you can embed this on your website and social media channels. Find tips on how to make a trailer here.
  4. Add show notes and include hyperlinks for each podcast episode. It is good practice to give a short summary and overview of what is included in your podcast episode. This is also a great place to add links to your guest/s or any resources that you mention in the episode.
  5. Leverage guest audiences. Make it easy for guests to share your podcast by creating audio snippets, quote cards, or prewritten tweets for them so they can easily use these on their social media channels.
  6. Create podcast artwork for each episode. Using your main cover artwork template, adapt it to show the title of each episode, and change the imagery to give each episode an identity and theme.
  7. Create a dedicated podcast social media channel. Set up a Twitter, Facebook, LinkedIn, or Instagram profile to promote your podcast.
  8. Create quote cards in Canva or Pablo. Select attention-grabbing quotes from each episode. This gives listeners great insight into what’s to come.
  9. Share rich media. Create extra content such as soundbites, audiograms (using tools such as GetAudiogram), behind-the-scenes photos, or teaser video clips to build excitement about your episode. Also, Twitter has an embed feature using Soundcloud so you can play the audio directly from a Twitter stream.
  10. Tease the episode 24 hours ahead of time e.g. 3x on Twitter and 2x to Facebook/Instagram. Talk about behind-the-scenes content in Instagram Stories.
  11. Create an audio-video to share on YouTube. If you use a provider such as Podbean they will automatically create a video for you and send it to your YouTube page. YouTube is a huge search engine for content and should be included in marketing your podcast. Or you can create a video using a tool such as Screenflow (free trial period) and use free video clip assets from Pexels.
  12. Audio transcription. To ensure your podcast is accessible and aid SEO discovery, you can create an audio transcription and add it to your podcast website. You can use audio transcription tools such as Otter.ai (free for up to 40 minutes, otherwise it’s $9.99 per month) to help you do this.
  13. Include your podcast in your e-newsletter. You can easily create your own e-newsletter using email service provider such as Mailchimp, Flodesk or Campaign Monitor to manage your subscribers and send them notifications about your latest podcast. Mailchimp and Flodesk have free basic tiers, and Campaign Monitor starts at $9/month. 
  1. Publish podcast-themed blog content on your website. A useful way to keep your website content fresh and to also include extra in-depth content on your podcast theme.
  2. Be a guest on other people’s podcasts. A great way for you to showcase your knowledge and build awareness of your podcast.

Here is a list of other important Podcatcher sites your podcast should feature on to generate greater visibility:

  1. Overcast
  2. Stitcher
  3. Podcast Addict
  4. Podcast subreddit
  5. PodcastLand
  6. TuneIn
  7. Bello Collective
  8. Deezer (great for French/EU audiences)
  9. Podcast Listen notes

Is there a radio show or podcast you enjoy? (And btw, did you notice the new header pic of Ms. Black Dog Cuteness?)

The Henna Artist’s bighearted Alka Joshi on saris, plus my wedding henna

“When’s the last time you read something unapologetically pro-choice — & that’s as empowering as it is romantic? Me? Never. Can’t wait for Joshi’s next book! Wish there were more novels that discuss pro-choice issues head-on. Enchanting story set in 1950s India from women’s point of view about the choices we’re given and how much we can make with them. Audiobook narrator Sneha Mathan is marvelous!”

~ My review of The Henna Artist by Alka Joshi for Amazon and Goodreads

I absolutely adore books (after all, I’m writing two)! Whenever I finish reading an exceptional novel, I review it on Goodreads and Amazon. Sure, not all stories resonate with me. As a tender-hearted author, I know too well the blood/sweat/tears that even a crappy book demands, so I don’t review those.

Then I email the novelist to thank them for making my life more thoughtful and maybe even fun. Ditto for any audiobook performer involved. Some thank me back, and on the days my stars are truly aligned, they agree to contribute to Happiness Between Tails.

Anyone who doesn’t read The Henna Artist is missing out. Clearly it’s written by a generous spirit. Just glance through Alka’s website and Youtube channel, where she lauds other authors to the extent that poses with their books! Here she is, holding Elizabeth Gilbert’s Big Magic as she says how grateful she is for it. Btw, I love that book too, so she’s got good taste to her credit as well lol 🙂

Bighearted author Alka Joshi lauds Bighearted author Alka Joshi lauds “Big Magic” by Elizabeth Gilbert in a video.

Allow me to digress a moment: Henna, oh, henna, you magical green powder! You enhance my hair, and you make lovely tattoos!…

Photo of da-AL's henna-tattooed hands. The day before I got married, I went to Los Angeles’ Little India for these gorgeous henna tattoos.

They’re far more forgiving than the permanent ink ones, and brides aren’t allowed to do housework until they’ve worn off…

Photo of my henna tattooed hands and feet. I needed just the right sandals to show off my enhanced tootsies!

Dusting off my photos to show you these provided an excuse to reconnect with Chris Miller, the super-talented photographer (check out her Instagram too) who was beyond kind to gift them to my sweetie and me. Back when she shot them, we both worked for the Beach Reporter, a Manhattan Beach community weekly. I reported on Hermosa Beach and, In addition to her work as an event fotog, at the time she was the publication’s photojournalist.

Wedding party photo of Khashayar and da-AL. It seems like yesterday when you’re having fun…

Back to our esteemed guest: Alka was born in Jodhpur, Rajasthan, India. At the age of nine, she moved to the U.S. As a Stanford University grad, she’s worked in advertising and PR, and owned a marketing consultancy. On top of all that, she has a Creative Writing MFA from Cal Arts San Francisco. The Henna Artist is her first book. In way less than a year, it’s a huge success! The sequel, The Secret Keeper of Jaipur, is set for July, plus the third book in the trilogy for 2022. And — she’s an executive producer for the novel’s upcoming Miramax TV series!

Read on for her thoughts on women in India. Note that it’s not just India — unfortunately, I’ve met women architects in the U.S. who encounter discrimination here too…

Alka Joshi, author of Alka Joshi, author of “The Henna Artist” and more!…

“The Sari vs. Modern India” by Alka Joshi

In January 2019, the Architecture faculty at Ansal University in Gurgaon, just outside New Delhi, received an email from the registrar to attend a convocation.

Architecture faculty at Ansal University in Gurgaon's news bulletin board. Architecture faculty at Ansal University in Gurgaon’s news bulletin board.

It requested formal dress: “trouser, coat and tie for men” and “saris for women.”

Students wear western clothes. Students wear western clothes.

This sparked a lively, funny, albeit very polite, conversation on WhatsApp among the female faculty, who normally wear trousers, Western blouses/tops, or salwar kameez (long tunics with legging-like bottoms) most days.

“I may not wear a sari…I don’t even own one!”

“I do not even know how to wear a sari.”

“[I’m] not against saris. But at 7:30 in the morning, especially when I’m not used to it is definitely a challenge.”

“Can’t tie one at 7am and drive…and get through the day!”

“No sari. Impossible to wear and report at 7:30 in the morning.”

“Why a sari at all?”

“If the women must wear a sari, wouldn’t a *dhoti be more in sync for the men?”

*(Now mostly worn by village men, a dhoti is a white cloth from five to seven yards in length, wrapped loosely around the legs and tied in a knot at the waist. While dhotis have gone out of fashion, saris are still a mainstay of female couture for weddings, special occasions and family gatherings.)

This Adjunct Prof of Architecture chose to leave her sari (if she has one) at home. This Adjunct Prof of Architecture chose to leave her sari (if she has one) at home.

“We are all sensible enough to know what to wear. Most of us might even have worn saris to the event without being asked. But when you tell us exactly what to wear, we are going to have something to say,” laughs Monisha Sharma, associate professor. “Our Dean, who is female, told us to just look as smart as we do every day, so that’s what we’ll do.”

Associate Professor Monisha Sharma prefers a salwar kameez over a sari when she’s teaching. Associate Professor Monisha Sharma prefers a salwar kameez over a sari when she’s teaching.

In addition to teaching in the Architecture school, these women are working architects. At construction sites they are often greeted with curious expressions: Can women really be architects? Are these women here to tell us what to do?

One professor told me that she had organized a site visit to a factory for her students. When they got to the site, the founder only responded to the junior male faculty who had accompanied her, choosing not to acknowledge her at all. 

Similarly, a female architect who was managing a project for her father’s structural engineering firm was not being consulted by the construction team until her father ordered them to talk only to her. She was, after all, the project manager and the only one who could answer their questions.

Architecture Professor in India. “At 7:30 in the morning, I don’t have time to gather and pleat a sari. It’s a lot of work!”

To someone like me, who’s been raised in the West since the age of nine, it’s surprising that the women’s reaction is not anger (that would have been my response, along with bewilderment and confusion). 

Instead, the Indian women laugh it off. “We have already made our mark in our profession,” they say. “We don’t need to hit them over the head with it.”

At the convocation, the female faculty wore Western trouser suits. Not a sari in sight.

There’s more than one way to make a statement.

Are dress codes unbiased where you work?…

Mythical Greek Inspo for Writers (Made Easy) by Dionysius

Victory of Samothrace ready for liftoff at the top of the Louvre’s entrance. By Lyokoï88 - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=39152792
Victory of Samothrace ready for liftoff at the top of the Louvre’s entrance. By Lyokoï88 – Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=39152792

Melodrama, romance, intrigue, mystery, mysticism, pragmatism — oh, wait, not the last one… If you’re looking for inspiration for writing or for reading excitement, check out Greek mythology!

Goddesses and gods, mortals, the blending of both — doesn’t that sound like Stan Lee comicbook territory? Surely he sorted through ancient myths to fashion superheroines and superheroes. Star Trek and Star Wars makers must’ve too.

Admittedly the Greek tales of olden times can be challenging. Every poetically written story is jam-packed with enough intrigue to rival a binge-watch of Days of Lives, a still-running daily soap opera that first aired in 1965 and I once upon a time worked as an extra for… but that’s another story.

South Carolina blogger Dionysius has the same monicker as the multi-cultural god/superhero who oversees everything from wine to fertility and ecstasy to madness. Some argue that Dionysus the god is really Jesus. Our guest, Dionysius, created his New Classical blog “to create a new contemporary literature deeply rooted in classic literary traditions… not to repeat old and dead literary traditions, but to rediscover what is living and vibrant in them today.”

Read on for a peek into how Dionysius sees classic literature… 

Bacchus by Charles Lucy (English, 1692 - 1767). Courtesy of Wikipedia. Bacchus by Charles Lucy (English, 1692 – 1767). Courtesy of Wikipedia.

A brief summary and analysis of Euripedes’s “The Bacchae” by Dionysius

Summary

Prior to the events of The Bacchae, Dionysus is born from the love affair of Zeus and the mortal Semele. When he is born, his mortal family denies that he is the son of Zeus and refuses to give him worship. Dionysus then leaves Thebes and journeys to the east, where he gathers his cult of female worshippers, the maenads. The Bacchae opens when he returns to Thebes with his maenads to take vengeance on his family. He starts by luring the Theban women, including his aunts, into the forest around Mt. Cithaeron, where they join the maenads. This angers Pentheus, the king and Agave’s (Semele’s sister) son. After Pentheus fails to arrest and subdue Dionysus and the maenads, he is lured into the forest by Dionysus’s offer to look at them. In order to watch the maenads without being noticed, Dionysus tells him that he must dress as a woman. Pentheus complies and imitates the image and mannerisms of the maenads. When he arrives, his body is torn apart by them and by his own mother. Under the spell of Dionysus, she carries his head through Thebes, parading it, thinking that it is the head of a lion she caught during a hunt. When she is made aware of what she has done and whose head she’s been carrying, she falls into grief. The drama ends with Dionysus casting her and the royal family out of Thebes.

Maenads – The Mystery of Woman

Pentheus being torn by maenads. Roman fresco from the northern wall of the triclinium in the Casa dei Vettii (VI 15,1) in Pompeii. Courtesy of Wiki: Marisa Ranieri Panetta (ed.): Pompeji. Geschichte, Kunst und Leben in der versunkenen Stadt. Belser, Stuttgart 2005, ISBN 3-7630-2266-X, p. 366 Pentheus being torn by maenads. Roman fresco from the northern wall of the triclinium in the Casa dei Vettii (VI 15,1) in Pompeii. Courtesy of Wiki: Marisa Ranieri Panetta (ed.): Pompeji. Geschichte, Kunst und Leben in der versunkenen Stadt. Belser, Stuttgart 2005, ISBN 3-7630-2266-X, p. 366

The Bacchae revolves around the mystery of difference. Particularly sexual difference and cultural difference. This is seen clearly by the depiction of Dionysus’s maenads. That they are a cult of women and that Dionysus gathered them in the east is of significance here. In The Bacchae, the feminine, or the idea of Woman, takes on the form of the unknown. Like a woman behind a veil, there is mystery, temptation, and fear associated with the maenads. This is portrayed most clearly by the way Pentheus relates to them. At first, it is with fear, responding to the maenads with force and violence. Then, when it proves that the feminine is impossible to control or subdue, when the captured maenads escape his prison and most definingly when Dionysus(posing as a young mortal priest) himself escapes, Pentheus gives in to temptation at Dionysus’s first request to take him to look at the maenads. He goes as far as to dress as a woman and imitate their dances and appearances.

The temptation that is displayed here is twofold. It is the temptation not only to satiate his desires by seeing the bodies of the women, but also and more fundamentally, to be one of the maenads and experience their enjoyment. While the first temptation fits into a traditional male standpoint of desire, what is significant about the second temptation is that he is not merely taking the maenads as an object of desire, rather his desire is to assume the subjective position of the maenads, of “Woman” and their feminine enjoyment. What is revealed here is that his anger at the maenads was all along based in his own envy of their enjoyment.

Pentheus never understood what the condition for this enjoyment was.

The very condition for the sublime bliss that Pentheus sought after is a primordial unity of being. An overflow of life and nature. It is because the maenads abandon their individual identities and place in the Theban social order, that they can participate in this primordial unity. Their individuality is suspended for the tribal enjoyment of dance, ritual, hunt, and fertility. They participate seamlessly with nature and become a part of the overflowing development of life. Beyond the enjoyment that Pentheus sought, the “[…] Sweet streams of honey dripping,” this condition, is also at the same time the condition for an inhuman terror. This is displayed most clearly when he is torn apart by his own mother and the other maenads.

Unseen Essence

Four Caryatids at Erechtheum Acropolis, Athens: Wikimedia Commons Four Caryatids at Erechtheum Acropolis, Athens: Wikimedia Commons

What must be remembered is that what appears as purely negative in tragedy also has a positive dimension. This is the pinnacle of Greek tragic wisdom. Why does Woman present itself as the apocalypse of man in this tragedy? It is because of an original betrayal of the feminine reality committed by the mortal family of Dionysus. By his entire family when they initially rejected him, and by Pentheus when he returned. This is what causes the breakdown of the Theban social order and the revenge of Woman.

In the same way that Woman is a constitutive element of the reality of sex, including the reality of man. The Dionysian rituals that the maenads take part in, that return to a primordial being and oneness, are constitutive of the Theban social order. It is even the root of the Theban social order. The unconscious reality of Thebes exists as the basis for its conscious and institutional realities.

It is precisely because the rituals of Dionysus exist outside of Thebes, in the rituals of the maenads on Mt. Cithaeron, that it is the base of Theban society. It is precisely because the maenads are all women whose rituals are constitutive of the male Theban social order. And it is precisely because the maenads come from the east that they constitute the western social order of Thebes. Dionysus and his cult are the external essences of Theban society. Essence, unlike appearance, is always unseen.

Dionysus of the Night

Bacchus and Ariadne by Carlo Maratta: Wikimedia Commons Bacchus and Ariadne by Carlo Maratta: Wikimedia Commons

The place that Dionysus dwells in is the contradiction between appearance and essence.

Dionysus embodies this contradiction. He is returning from the east, and yet he was born in the west. He leads a cult of women, and yet he is a man. He is divine, and yet his mother is mortal. This contradiction is like the black of night, where one thousand stars shine. The failure of his mortal family to respect it, and to respect their own essence, is what leads to the breakdown of Thebes.

Visit Dionysius at his New Classical blog, his Twitter page, and his Facebook page.

I’ve always wanted to put on a cape, stretch out my arms, take a running jump, and whoosh! — feel the wind in my face, inhale the fragrance of treetops as I soar high into the clouds. Picture me Super-da-AL or Winged Victory of Samothrace ready for liftoff at the top of the Louver’s entrance.

What superpower would you want?

Holidays Capote-Style by da-AL

Gentle and cruel, personal and universal — writer / novelist / artist / actor / personality Truman Capote captured the holiday season to a “T”-ruman in his “A Christmas Memory.”

A lifelong bestie of another of my beloved authors, Harper Lee of “To Kill a Mockingbird” renown, Truman grew up queer during times when that wasn’t allowed. Hell, it’s still not allowed, not really despite the two-steps-forward/one-step-back strides that humanity has been making lately.

Truman Capote at 23, thanks to Wikipedia.
Truman Capote at 23, thanks to Wikipedia.

I happened upon Truman’s “A Christmas Memory” by chance. It’s part of his book, “Breakfast at Tiffany’s: a Short Novel and Three Short Stories,” the whole volume of which is mind-blowing. His print version of “Breakfast at Tiffany’s” is nothing less than enchanting for how it captures the heartbreaking nuances of love and friendship, particularly between a gay man and a straight woman. (Incidentally, another book I adore along those same lines is “The Object of My Affection,” by Stephen McCauley. That novel as well is much more profound in print than in the film.)

Poster for "Breakfast at Tiffany's" from Wikipedia.
Poster for “Breakfast at Tiffany’s” from Wikipedia.

Please don’t judge “Breakfast at Tiffany’s” by its movie version. It’s stunning because of Audrey Hepburn, her iconic dress by Hubert de Givenchy, and so forth — but its racism toward Asians is deplorable. Moreover, it’s nowhere near as deep as the fabulous book. Unfortunately, Truman seems to have actively prostituted his masterpiece novella to Hollywood. Why? Was it due to his tragic and increasingly alcoholic life?

Truman Capote, four years before his too early death. Thank you Wikipedia
Truman Capote, four years before he passed away. Thank you Wikipedia.

The story in its p.r.i.n.t.e.d. form reminds me of how this whole pandemic situation has upended our holiday season, yet in some ways “righted” them. This year I’m extra thrilled that my dear ones are in good health. I’m happier for the smaller gestures. Living “sheltered-in-place,” I’m reminded that even though we can feel alone, we never really are.

Writer/novelist/artist/actor/personality Truman Capote.
Writer/novelist/artist/actor/personality Truman Capote.

No matter how poorly we feel and badly we are treated, one kindred face can make all the difference. Here in this vintage video, Truman doesn’t tell us this — his story enables us to feel it…

How are your holidays unique this year?

DIY Heaven by da-AL

Photo of my Cousin Ana's new rooster.
Cousin Ana’s Roco: Ro + Co = “rojo” (Spanish for “red”) + “colorado” (Spanish for “colored red”).

What if, despite what some writers and books tell us, there’s no afterlife? But there’s still a heaven, yet it’s one we make right here, right now. Better yet, what if it doesn’t take much to create? If easy micro-kindnesses wend far and meander back to us?

The holidays are upon us. It’s definitely not my favorite season. Not at all. It’s contrived; there’s so much expectation, manipulation…

Yet this last week turned me mushy. Not in the faux sentimental way depicted on TV and billboards targeting us to spend, spend, spend. It’s not by chance that Xmas decorations look sad in daylight. Ugh, these two months can really get on my nerves.

Back to mushiness. Years ago, when a sweet friend was diagnosed with multiple sclerosis, another great friend and I pledged to do a walkathon for MS. One of those where we collected donations in advance of all the miles we planned to walk.

Walkathon day came… and… what can I say other than, the truth is not pretty? It was hot and crowded and yucky, and that was while we searched for parking. The two of us ate our sandwiches in the car and promptly drove home. Sans walking, we mailed in the monies. In my case, I’d amassed a few hundred dollars over just an hour or so of cubicle-hopping around the ad agency I temped for.

What’s stayed with me is how out of the thirty or so people I begged (please don’t ask me to attempt math here), most gave anywhere from a few to twenty dollars. A little pitched in by each person within a bunch added up very quickly!

Another personal story of how one small gesture can ripple wide, this one recent

Last April, a friend mentioned she’d begun foster parenting. It was the start of Los Angeles’ quarantine, and Covid-19 was creating a worse need than ever for people to take care of kids. (Note to self: when I am Goddess of the Universe in my next life, foster parents automatically get express tickets to heaven.) For anyone who isn’t aware, the 24/7/365 job requires half a year to get certified and pays heck, as this foster parent reveals.

My friend is Wonder Woman when it comes to embracing all that life presents. A devoted mother, wife, business owner, daughter, and more, she and her husband are now fostering an adorable baby girl with health issues and a super charming little boy with challenges too. When I mentioned to my husband what she was doing, he decided to knock on the doors of several of our neighbors who have kids. He requested whatever hand-me-downs they could spare and Voila! Over two weeks, even the friends’ friends contributed to what became quite a heap of helpful kid things!

Further confirmation that our little gestures can create a positive groundswell was in my local newspaper a couple of days ago

(And by the way, this also shows why local news is a necessity, not a luxury. Every city would benefit greatly to have a news outlet of its own.) Turns out the good deeds of a man living on the street have given rise to much more goodness. As you’ll see in this article about him, as well as this one that includes a video link, generosity small and large boomerangs all over the place and continues to add up to a whole lot of fabulous! The comments on the GoFundMe page that Bruce De Mille put together are beyond heart-melting.

All this leads me to explain these delightful pictures

Any little stray dog or innocent chick who meets my Cousin Ana has hit the sweetness jackpot! Her house is t-h-e place to go to be safe, sound, and never eaten…

Cousin Ana's chicken, Pepa, was 11 when she passed away not too long ago...
Cousin Ana’s chicken, Pepa, is 11 years young…

 

When Pepa was gone, Cousin Ana got 5 baby chicks. Here they are, 3 months old now! Surprise, one is another rooster...
When Pepa was gone, Cousin Ana got 5 baby chicks. Here they are, 3 months old now! Surprise, one is another rooster…

 

Cousin Ana's is heaven for needy little dogs! (L-R) Here's Tiky, Albert, Bella, Nike, Beethoven, Charlie. The last ones are brothers and sister.
Cousin Ana’s is heaven for needy little dogs! (L-R) Here’s Tiky, Albert, Bella, Nike, Beethoven, Charlie. The last ones are brothers and sister.

 

Beethoven loves modeling whatever Cousin Ana knits.
Beethoven loves modeling whatever Cousin Ana knits.

 

Here's Cousin Ana's Albert, on his way home from the groomer's.
Here’s Cousin Ana’s Albert, on his way home from the groomer’s.

When I try to be kind or when I see others being nice, I feel safer and happier — like heaven is here, right now.

How do you create your own heaven?

Edinburgh Art: U.S. + Notorious Lesbian Book + U.K. Landform by da-AL

Tourists 1970, by Duane Hanson 1925-1996, constructed of polyester resin, fiberglass, and mixed media.

“A thousand roads lead men forever to Rome.” (Believed by some to have been penned by Alain de Lille in 1175.)

Bunches writers of stacks novels borrow and twist that proverb. The way it relates to this dilemma is — have you ever returned home from a trip and waited so long to sort your photos that you no longer remember where you saw what? Worse, did a pandemic come along and toss your blog posting plans to the winds? Those, my friend, are my excuses for this post.

Do you, like me, find yourself measuring time as ‘pre-pandemic,’ ‘early pandemic,’ etc.?

Not all that very long ago, in pre-pandemic Scotland, I was pleasantly reacquainted with a couple of fellow Americans, both of them artists. Remember Cabbage Patch Kids (o-m-g!!! I just Googled them — they’re still manufactured!?)? The dolls, IMHO vomitous as they are, remind me of Duane Hanson’s art, who respect tremendously. He started as overtly political. Later he segued into depictions of sorely neglects folks and subjects, this way and this way. His life-casts here are portrayed as a couple, yet in real life they never met. Incorrigibly Floridian, they stand out in Edinburgh…

Tourists 1970, by Duane Hanson 1925-1996, constructed of polyester resin, fiberglass, and mixed media.
Tourists 1970, by Duane Hanson 1925-1996, constructed of polyester resin, fiberglass, and mixed media.

“The subject matter that I like best deals with the familiar lower and middle-class American types of today. To me, the resignation, emptiness, and loneliness of their existence capture the true reality of life.” (Artist Duane Hanson)

Rain and more rain; that’s what we got in Scotland. Wetness and all, it was marvelous! The people were kind and down-to-earth, the food was good… a welcome change from the So Cal droughts! There was so much to see that I’m forced to must split Scotland into more than one post. We’d landed in London and had fun at the British Museum here and here and here. Then we drove to Bath, then admired Avebury and a bit of Wales on the route to Stokesay Castle. Later, the Kelpies of Scotland were amazing! Scotland alone had so much wonderfulness that I’m forced to split it into more than one post!

Now this same Edinburgh gallery (or maybe it was at another place, perhaps in Glasgow?) also featured work by my fave modern artist, he of the Campbell’s soup cans and he who may or may not have said that thing about everyone getting fifteen minutes of fame, Andy Warhol

Shoe and Handbag, 1960, by Andy Warhol (1928-1987) Graphite and gouache on paper. In the 1950s, before Andy became a pop art icon, he was a mega-successful commercial artist. By the note on the bottom right, even he had probs with picky bosses like this one who hated this purse.
Shoe and Handbag, 1960, by Andy Warhol (1928-1987) Graphite and gouache on paper. In the 1950s, before Andy became a pop art icon, he was a mega-successful commercial artist. By the note on the bottom right, even he had probs with picky bosses like this one who hated this purse.

 

A Field of Blue Children, 1951-52, by Andy Warhol (1928-1987) Ink and dye on paper. Andy and I agree that Truman Capote was an amazing writer. This is the only surviving piece from Andy's solo exhibition of fifteen drawings based on Truman's work.
A Field of Blue Children, 1951-52, by Andy Warhol (1928-1987) Ink and dye on paper. Andy and I agree that Truman Capote was an amazing writer. This is the only surviving piece from Andy’s solo exhibition of fifteen drawings based on Truman’s work.

 

Here Lies the Heart, 1957, by Andy Warhol (1928-1987) Ink and graphite (a.k.a. pencil) on paper. Only later was this used for the autobiography of Mercedes de Acosta (1893-1968). Of Spanish/Cuban descent, she was known for her poems, plays, and novels. And also for romancing the likes of Great Garbo, Isadora Duncan, and Marlene Dietrich, to name but a few!
Here Lies the Heart, 1957, by Andy Warhol (1928-1987) Ink and graphite (a.k.a. pencil) on paper. Only later was this used for the autobiography of Mercedes de Acosta (1893-1968). Of Spanish/Cuban descent, she was known for her poems, plays, and novels. And also for romancing the likes of Great Garbo, Isadora Duncan, and Marlene Dietrich, to name but a few!

 

Foot with Cat, 1955-57, by Andy Warhol (1928-1987) Ink on paper. A page from one of many books Andy made, some for himself, some to showcase his talent to clients.
Foot with Cat, 1955-57, by Andy Warhol (1928-1987) Ink on paper. A page from one of many books Andy made, some for himself, some to showcase his talent to clients.

Here’s Landform by Charles Jencks beyond rainy windows (rain-less view here) of the Scottish National Gallery of Modern Art in Edinburgh…

Landform, 2002, by Charles Jencks (b. 1939)
Landform, 2002, by Charles Jencks (b. 1939)

Have you ever mixed up vacation pix? Or completely lost them? Ulp, I have… And do you, like me, find yourself measuring time as ‘pre-pandemic,’ ‘early pandemic,’ etc.?

Self-Publishing: How David Gittlin Markets His Fiction

David Gittlin, writer.

Do you think I’m crazy for taking heart whenever I see books of fiction — novels, mainly — make it big even when, in my opinion, they stink? That goes ditto for just about anything, but before you call me a nut, let me explain.

Persistence goes a very long way when it comes to success. So does obtuseness about failure and criticism. Throwing heaps of money at an endeavor is another way to lead readers/buyers/voters/whatever to prefer style over content.

For us novelists who want people to purchase our books, there are myriad “experts,” aka “vultures” galore. As I research how to eventually have that happen for the novels I’ll eventually serialize into podcasts and then sell as books, Flamenco & the Sitting Cat and Tango & the Sitting Cat, it’s impossible to avoid avalanches of Youtubers parroting each other’s basic “secrets” about marketing/platforms/etcetera. Each concludes with the same pitch, which is that, in return for our dough, they’ll fulfill our ambitions. Indeed, some may be legit. My jaded ears, however, remind me, “A fool and their money are soon parted.”

That’s why — and here’s what this post is all about, my friend — it’s like finding gold when someone with real experience shares their knowledge without charging us money.

Without further ado, here I present David Gittlin, who blogs from Florida and who is exactly that man. He’s authored three feature-length screenplays, produced two short films, and published three novels, each in a different genre! (Links for them are within his post.) Before that, he worked for over thirty years in all sorts of capacities related to marketing and the internet.

Read on for his hands-on wisdom that he’s kindly letting us in on. Lucky for us too, he’s not charging us a red cent…

How do I Cost-Effectively Market My Book Online? by David Gittlin

Comparatively speaking, writing a novel is the fun, easy, first step of the self-publishing process. The second step, creating an attention-getting book cover, offers its own unique set of challenges. However, the most intimidating and difficult undertaking, to most authors, is the third step—Online Marketing.

These words strike terror in many authors’ sensitive little hearts because they want as little to do with the outside world as possible.

The most intimidating marketing question is: “Where do I begin?” In this blog, I’ll let you in on some of the advertising methods I’ve tried and the results I’ve had. I’ll save you time and money. I’ll guide you through the marketing process from the completion of your manuscript to the final strokes of your marketing plan.

Before we begin, bear in mind that more than a million books are published every year. Therefore, we have to be good at marketing. Damn good!

After completing your final rewrite and the inevitable tweaks that come afterwards, it’s finally time to upload your book to online retailers. Next, you announce it on your blog, your author website, your Facebook page, and your YouTube channel (optional).

Now what? Gulp…

This is the seriously hard part—driving people to these outposts in cyberspace.

Let’s take a look at what has worked for me and what hasn’t.

Book Covers

The first step in marketing your book online or ANYWHERE is to create a relatable, attention-getting cover. We’re taught not to judge a book by its cover.  Ironically, this principle doesn’t apply to actual books.

I’ve read that the cover of a book needs to be genre specific.  By this I mean your reader can quickly identify the subject matter inside, whether it be Romance, Action/Suspense/Adventure/ Thriller, Espionage, Science Fiction, Fantasy, and so on.

The trick is to make your book genre specific without making it look like every other book in the space.  The idea is to stand out from the crowd, not get lost in it.

If you are an accomplished graphic artist, go ahead and do it yourself.  Just be sure that you follow the specifications of your print on demand supplier.  If you are not a great graphic artist, like me, go ahead and shop for an artist who can turn your cover vision into a commercially viable package.

Please choose an artist with a specialization in book cover design.  This person can have other specialties, but they must also be fully versed in the art of book cover design.  If you are creating the book cover, make sure to research the subject.  There are many pitfalls, just as there are with writing a book.

I used three different artists to create the covers for the three novels I published.  Besides the fact that I get bored easily, there may have been a method to my madness.  Each of my novels is in a different genre.  Some artists have genre preferences and do better work in those genres.  There is no set rule.

Some artists are good in any genre.  They may be more talented and expensive than others, but you won’t have to go through the angst of breaking in new ones.  And you may get a better overall result.  Or not.  Choose carefully.

If you have an idea of what you want in your book cover, great.  If you don’t, that’s okay.  Just be sure you choose a capable artist who you can communicate with.  Don’t be guided solely by cost.  Choose someone who knows what they are doing; who inspires your confidence, and “gets you.”

Blogging

Blogging is a great way to get yourself and your work “out there.” It’s not hard to create a blog, even for graphically challenged people like me.  WordPress and Wix are two of the most popular sites now.  You don’t have to be an expert at coding to make a nice looking blog.  You can also choose an upgrade plan that will give you more customizing options.  I believe the upgrade plans are worth it.  WordPress has a premium plan for only $99 per year.

Once your blog is created, don’t let it just sit in Cyberspace. Take a little time each day to read and comment on blogs by folks who write about subjects that interest you. Those people will then read and follow your blog if your content is good.

Take note of how other people promote their work on their blogs.  I’ve found that the subtle approach is the best way to do it.  Keep in mind that content is king.  What you have to say and how you express it will ultimately determine your degree of success.  Andmake sure the template you use to create your blog is Smart Phone Friendly.  I finally woke up to the fact that most people read blogs on their phones. Duh. I dumped my old templates and replaced them with new, easy to read, phone-friendly ones. Now, I’m attracting more followers than ever before, and I’m making many new friends.

Facebook Ads

I’ve experimented with ads on Facebook.  I’ve racked up tons of likes and very few sales.  In my humble opinion, paying for ads on Facebook is a total waste of time and money for self-published authors.  I have an author friend who is running great ads on Facebook, but he’s not selling any books.  I’m not saying ads in general don’t work on Facebook.  They do.  But you are an up-and-coming author struggling to find an audience.  You aren’t Macy’s.  You aren’t selling specialty items currently in demand like face masks.  See what I mean?

Facebook Pages

A Facebook page isn’t essential, but I strongly suggest that you put some time and effort into making a good one.  If nothing else, FB pages add credibility and overall impact to your marketing campaign.  And they are FREE.  You might even sell some books from your page using the SHOP NOW button.  Pick a glowing book review and pin it at the top of your posts column.  This little maneuver has increased views and engagements on all three of my Facebook pages.

Instagram

Upload a JPEG of your book cover with a link to your Facebook page.  If you have lots of friends who spend half of their lives on Instagram, you might get lucky.  I don’t use Instagram.  Don’t ask me why.

Press Releases

I’ve created and distributed press releases on PR Web with a target audience of 30,000 journalists and bloggers. The idea is to drive traffic to your websites and generate publicity on major news sites and search engines.  You can participate at various cost levels starting at $99.  The more you spend, the bigger the audience.  I participated at the second highest level at a cost of $289 per release.  (The highest level currently costs $389).  To add interest to the releases, I created a book trailer video. (A simple book trailer without actors will cost anywhere from $250 to $300 from a reputable company).

Bottom line: I could not relate any book sales to my press release adventures.  So, save your money.

Book Trailers

Book trailers are nice to have but they aren’t essential to your marketing campaign.  When I first started marketing my books twelve years ago, the pundits all said that you were dead in the water if you didn’t have a book trailer.  As it turns out, this is baloney.  Book trailers are a nice addition to your marketing package, but they aren’t powerful generators of sales.  I made trailers for my first novel, Three Days to Darkness, and my second one, Scarlet Ambrosia–Blood is the Nectar of Life.  I had fun making them and they didn’t cost too much. Recently, I used the first trailer I made as the cover photo on my Facebook page. (Note: The video has to be two minutes or less to be uploaded to the cover section). To my amazement it worked. More than a thousand people visited my Three Days to Darkness page in the span of two weeks. I made some book sales at the rate of two percent of the visits. I’m still getting views.  But here’s the thing: if you have a limited budget, use it where it will do the most good.  I’m getting to that.  Stay with me.

Audio Books

If you can swing the cost, make an audio version of your book.  As you are no doubt aware, people don’t read as many books as they used to.  Audio books are getting more popular every day.  I used ACX to make the audio book for my third novel, Micromium: Clean Energy from Mars.  I liked using ACX and they are part of Amazon.  I signed an exclusive agreement with them, which means I get a bigger royalty (70%) on each audio book sale.  With this agreement, your book is automatically uploaded to Amazon, Audible, and iTunes.  The downside is, you don’t get exposure on sites like Hoopla, Overdrive, and Bibliotheca, which serve libraries.  If you don’t go exclusive, ACX offers a non-exclusive agreement wherein you can distribute to any platform and get a 25% royalty.

If you hire a narrator for your audio book, which you can do through ACX, a good one will probably cost you between $100 and $150 per finished hour.  Your narrator does the narration and all of the production work.  You direct them and approve the finished product.  I had a great time making my audio book with an amazing woman who did a fabulous job.  I’ve done reasonably well with my audio book.  I’ve noticed that having an audio version available has increased my overall book sales.

Paid Reviews

When you launch your book, you want to have a sufficient number of positive reader and editorial reviews available on retail sites and Goodreads to convert browsers into buyers.  Unless you have twenty friends and a handful of book critics ready, willing, and able to post glowing reviews, it makes sense to purchase a few of these.

There are a number of sites available for these services.  I have found the best and most reliable site for reader and editorial reviews to be indiereader.com.  Check out their website.  I bought reader reviews and an editorial review from them. I’m 100% satisfied with their service, reliability, and results.  I’ve also used midwestbookreview.com for fair, reliable, and less expensive editorial reviews. Readers Favorite is an excellent site for FREE reviews. Check it out.

Amazon Advertising

Sponsored ads on Amazon.com are the most effective marketing tool I’ve used so far.  If you have a limited budget, this is where to spend it.  The ads are easy to create. You set your daily budget, write your copy, set your campaign dates, and off you go.  If the ad doesn’t work, you can scrap it and try different keywords.  You can see which keywords are working and which are not and adjust accordingly.  Best of all, you can see how many books you’ve sold and how much it has cost you to sell those books.  There’s no baloney and no guesswork.  And, let’s face it, most of the books people buy are sold on Amazon.  To create a campaign, sign in to your KDP account, select the book you want to advertise, click on the three dots to the far right of the book, and select promote and advertise.

I hope you will find these tips helpful.  I wish you all the success in the world, and keep writing.

Do you have first-hand publishing and marketing knowledge to share with us?