My Jury Service Pt 1 + Infidel753 Works for Justice and Freedom to Choose

Photo of Spring Stree Courthouse, Los Angeles, California, By Los Angeles - Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=4070759
Photo of Spring Street Courthouse, Los Angeles, California, by Los Angeles – Own work, CC BY-SA 3.0, https://commons.wikimedia.org/w/index.php?curid=4070759

Consider me two weeks behind in everything, including the story I’ll begin with below. I’ve just finished jury duty, so in terms of everything from blogging and novel writing to general life stuff plus venturing into a podcast version of Happiness Between Tails.

Thank you Infidel753 for generously guest posting here today! Before we get to him, indulge me in a recount of Part 1 of my recent civic experience. Part 2 is here.

Jury duty. Duty. Justice.

Justice, doing one’s duty can be inconvenient. Same with voting, giving blood, and such. How far we’ll put ourselves out to work for the greater good is no body else’s business. I only hope we’re all thoughtful and kind about our choices, soul-searchingly aware that our only hope is if we know we’re all in this together. Each of us is a potential everyday hero for each other, all of us breathing the same air, if you get what I mean.

Friday before last, I started my service. Is jury duty the same all over the United States? All I know is California. Strike that. All I only know Los Angeles County.

A cousin in the UK reports jurors there rioted over crummy sandwiches they got for lunch. Lunch?! Believe me, here we’d be overjoyed to be offered anything other than tap water from the building’s fountains. The cafe in the basement charges for food. And it closed daily at 12:30 (maybe because of COVID restrictions?) even though lunch breaks were usually noon to 1:30.

Photo of Walt Disney Concert Hall By jjron - Own work; stitched panorama from seven original images, GFDL 1.2, https://commons.wikimedia.org/w/index.php?curid=19436299
Photo of Walt Disney Concert Hall by jjron – Own work; stitched panorama from seven original images, GFDL 1.2, https://commons.wikimedia.org/w/index.php?curid=19436299

Parking where I served, the Spring Street Courthouse, was a little over half a mile away and included a shuttle ride. Loving exercise, I didn’t mind jogging instead. The garage was beneath the Walt Disney Concert Hall, which is quite something to see as it’s one of Frank Gehry’s architectural marvels.

Let me rewind to before I got there.

The way jury duty works here, for a week, every night one calls to see if they’ll be needed the following day. I’d heard that if you’re not needed by Thursday morning, you’re home free.

Not so, Nay, nay, nay. Thursday night, they instructed me to go in — to a location much further than originally promised.

Photo of 701 Freeway, Los Angeles, California, By Dicklyon - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=76153668
Photo of 701 Freeway, Los Angeles, California, by Dicklyon – Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=76153668

Along the drive there, on the 710, a busy freeway favored by semi-trucks, my engine blew, stalled, went caput. After $2,000 and another week, I’m hoping I’ll be able to drive it again. It happened on the lane second from the fastest as vehicles wizzed by. Mercifully, on that section of road, there was a safety shoulder to coast onto. After several deep breaths to calm myself and to count my lucky stars, I called AAA for a tow. They told me to sit tight for an hour. Then I phoned the courthouse, expecting they’d excuse me, but they wanted me to call them back later.

Within ten minutes, a Metro angel tow truck pulled up behind and rescued me!

If you ever break down on a Los Angeles freeway, call 511. For no charge, they’ll come out faster than anyone else can and help you get your car running (i.e., jump start, tire change, gallon of gas, radiator water, etc.) or tow you to the nearest exit.

From there, AAA took me to my mechanic, where my husband met me (whew! he was working from home that day). It was 12:15 when I arrived home. When I phoned the courthouse, they asked me to get there ASAP.

I inhaled lunch and darted through confusing one-way streets of downtown in search of jury for parking. No one said it would be far from the actual site… Fortunately, I didn’t run anyone over as I dialed the jury room…

At 2:15, soaked from running downhill and uphill as well as roaming the courthouse, I got there. An hour later, I became a juror for the first time.

Now for today’s guest, Infidel753. He’s blogged here before, when he amazed everyone by his compassionate veganism, which is despite his not being into cuddling up with furry and feathered and scaly folk.

Wait! Surely you’re curious about how the trial went? Check back soon for that tale, dear readers. In the meantime, here’s a photo of how our tomatoes (first introduced here) are coming along…

Close up of 3 huge tomatoes from my garden.
The best tomatoes are home grown!

Back to Infidel753, whose courage and conviction amaze me. Definitely check out his site. His Sunday posts are especially popular. That’s when he offers tons of funny and sober links. Here’s a picture from one of his links that still makes me laugh, particularly since this guy resembles my dear K-D doggie (who surely regrets being cared for by me who doesn’t eat meat).

Photo of a dog with a huge bone wearing a sneaker in it's mouth.

Here Infidel753 recounts the period of time when he stuck his neck out as a “pro-choice escort”…

A small contribution to the fight for freedom by Infidel753

For about a year, starting in late 2003, I volunteered as a “pro-choice escort” at an abortion clinic here in Portland.  The anti-choice protesters gathered there every Saturday morning to harass the clinic’s clients, so Saturday mornings were when I and the other escorts had to be there.

Most of the volunteers came as often as they could — on any given morning there were three to six of us there.  The only ones who were there every Saturday were S and W, the informal leaders of the team.  We were always careful to avoid mentioning full names or identifying information — in at least one case, the anti-choicers had managed to identify one escort and started sending him threats through the mail.  S was a woman, W a man.  The escorts generally were about 50-50 male and female.

Theoretically, the escorts’ main job was to be on the alert for protesters harassing the clinic’s clients on their way to and from the building, and intervene to shield them.  In practice, such cases seldom arose.  Most clients parked in a lot at the back to which the protesters had no access, and even when some did use the front door, the protesters rarely approached them.  But if there had been no escorts present and ready to intervene, I’m quite sure the anti-choicers would have approached and harassed them much more often than they did.  Our presence served as a deterrent.

Aside from that, both sides were engaged in more of a kind of psychological warfare.  The enemy’s goal was intimidation — making the clinic’s staff and clients feel isolated and surrounded by hostile forces.  Our purpose as escorts was to provide a positive presence to counter this negativity, so that clients would not feel they were in completely hostile territory.

Most of the protesters were regulars, and we knew their habits.  Some just stood around holding signs.  Some engaged in ostentatious religious chanting and praying.  Some stood as close to the clinic as the law allowed and performed long, bellowing diatribes which always seemed to be more about God and the Bible than about abortion as such.  There was one protester who always wore a gun, which I was told he had a permit for.  Due to some previous incident, there was a standing court order prohibiting him from being on our side of the street, so he stood across the street and scowled at us.  Another protester had a personal fixation on S; he had once said to her, “Women like you deserve to be raped”.  I once heard a protester shout at a man who was accompanying a woman into the clinic, “Why are you letting that woman kill your baby?  Be dominant, sir!  Be a man!”  Yes, he really said that.

I never saw any actual violence, but the situation was often tense, especially when there was a new person among the protesters, since anyone new to us was by definition unpredictable.  We all knew about cases in other parts of the country where clinics had been bombed or doctors murdered by the fanatics, and in at least one case an escort had been killed.  So we were always alert for any sign of danger.

The escorts had varied motives for being there.  I hold individual freedom to be among the highest values, and if someone else can infringe on your absolute freedom to decide what happens inside your own body, then what freedom can you securely lay claim to?  S had strong feminist convictions, and W was a libertarian who opposed the anti-choicers’ goal of forcing others to abide by their own religious taboos.  Most of the other escorts, as best I could tell, had some combination of similar motives.

Confronting religious fanaticism face-to-face is very different from reading about it in books.  Ever since that year, I’ve had a much deeper sense of what these people’s mentality is really like.  They will not be satisfied until the lives of the rest of us are dictated by the taboos of their own religion, backed up by the force of law, as in Iran or Saudi Arabia.

The clinic was in a residential neighborhood, and local people would often stop and chat with the escorts, bringing us hot drinks on cold mornings or otherwise offering encouragement.  On one occasion an elderly woman approached me and said, “I don’t agree with abortion, but I’m glad to see a man standing up for women’s right to make their own decisions.”  And that’s what it was really about — the right of all of us to make our own decisions, not have them made for us by somebody else’s religion.

Read a longer version of the above at Infidel753’s site here.

What is duty like for you?

Novelist Jacqueline Diamond Has Published 100+ Books!

Writing my first novel is hard work. Veteran writers have a lot to teach us. Take Jacqueline Diamond, for instance. She’s published — drumroll here — 102 (maybe more by the time you read this) books! It’s no wonder she won a Romantic Times Career Achievement Award and is a two-time Rita Award finalist. Her books range from mystery and non-fiction to romances for all ages (including some about couples over 50) that span the 1800s to present.

A few of Jacqueline's books and office staff members.
A few of Jacqueline’s books and office staff members.

This week I’m working especially hard on meeting a couple of novel-related deadlines I’ve set for myself, so I hope you don’t mind if we get right to our guest. (Oh, but first, for the many readers who enjoyed the guest blog post here at Happiness Between Tails by The Wheelchair Teen, check out the heartfelt dialog within the comments of her reblog of it to her site.)

Jacqueline began her life in Texas. Now she and her family reside in Southern California. At her site, learn more about her, her books, sign up for her newsletter, and find more of her writing tips.

Here’s a video of her discussing how to develop interesting characters. And here she describes the storytelling ins and outs of point-of-view.

Read on for her take on how animals and pets can help round out the writing of fiction, as well as make it that much more fun for readers…

Author Jacqueline Diamond.
Author Jacqueline Diamond.

Like Cats and Dogs! by Jacqueline Diamond

Characters in a novel take on a life of their own—and not always what the author expects. Animals are no exception!

There weren’t any furry creatures in sight when I began writing Really? At Your Age?, Book One of my Sisters, Lovers & Second Chances series. My heroine, Dr. Cody Matchett, has no pets. She’s too busy delivering babies, risking romance at the age of 52, and losing her heart to the possibility of finally having children of her own.

Cover of "Really? At Your Age?" by Jacqueline Diamond.Then her older sister, Mandy, a resolutely single nurse, has to move in with her for a few weeks…bringing her cats. Beanie and Queenie arrive with attitude! For me, they added a lot to the fun.

Next, while searching out cover images for my next book, Don’t Be Silly! At My Age?, I came across a cat who looks just like Beanie, squaring off with a German Shepherd. And since I wanted Mandy and the new man in her life to (more or less) fight like cats and dogs, it was irresistible.

Suddenly, my hero—a mystery novelist—became the owner of an aging rescue dog. Throughout the story, the animals play a key role. 

One of my favorite scenes occurs when the heroine’s ex-boyfriend worms his way into her house by bribing her cats. A furious Mandy tells him, “You are literally something the cat dragged in!”

Cover of "Don't be Silly! At My Age?" by Jacqueline Diamond.How did I develop personalities for my cats? That was the easy part! I’ve been owned by several of them and, seriously, have you ever met a cat that didn’t have a distinctive personality?

My experience with dogs is spottier…literally. My family once owned a Dalmatian, a rather high-strung fellow. My hero’s German Shepherd, who gazed at me with soulful eyes from the photo, turned out to be mellower.

On reflection, I’m surprised animals haven’t figured into more of my novels. Perhaps that’s because many of the stories are set in hospitals, such as my Safe Harbor Medical series.

But I’ll be looking for more furry possibilities in the future. After all, they’re fun to read about and fun to write!

What’s your fiction right now? I’m in the middle of Ernest Hemingway’s “The Garden of Eden,” published posthumously. The protagonist is a writer much like Hemingway and apart from the main story, it’s interesting to read of his writing routine and philosophy. Also, I just finished “Erotic Stories for Punjabi Widows,” by Balli Kaur Jaswal, a fun yet thoughtful novel that wins beaucoup points for the title alone!

Video: Cool Doggie Days + Lillian Brummet’s Leeks Recipe

K-D doggie is a singer.
K-D takes her singing seriously.

Even writers get hungry. When I hit a rough patch as I edit “Flamenco & the Sitting Cat,” my novel, it’s fortunate I’ve got my workmate who reminds me to break for lunch. Having her beside me as I eat on the steps of our front porch turns breezes into caresses. If she’s in the mood, she’ll serenade me when a siren inspires her…

These soft days of late spring are when Monarch butterflies make their way across Los Angeles. They’ve flown all the way from Canada and are headed for Mexico (here’s a wild PBS video of them). How arrogant humans are to use our supposed intelligence as a yard-stick against the know-how of earth’s other life forms, insects included.

During a recent walk with K-D, I accidentally shot these photos as I listened to an audiobook (the outstanding “How the One-Armed Sister Sweeps Her House” by Cherie Jones, btw)— what serendipity! They show the beautiful sky and our shadows. This morning we even enjoyed a smattering of rain, although it was hardly enough to slake SoCal’s ongoing tremendous thirst.

Photo of amazing in Los Angeles!
The sky is amazing in Los Angeles!
This photo of my dog's shadow is a bit of accidental art!
This photo of my dog’s shadow is a bit of accidental art!

Author Lillian Brummet, who blogs from Canada, says it’s leek season. In my garden it’s time for their sisters, green onions. Before my husband started planting them, who knew one could grow food from the rooty scraps of store-bought ones. They also produce gorgeous flowers! (Khashayar, quite the cook, has contributed recipes to Happiness Between Tails such as a great hot soup, a crunchy salad, a fruity dessert and a carrot cake, an entree, and this appetizer and this one.)

Closeup of flower on a green onion.
The flowers on green onions are fascinating!

Back to Lillian and her leeks. Here’s a recipe for leeks from one of her many books, “From One Small Garden,” which features 300+ recipes. Visit her site for more about her and her numerous endeavors…

Photo of Lillian and Dave Brummet.
Lillian Brummet writes books and works with her husband, Dave, on many projects.

“Leek N’ Mushroom Bundles” by Lillian Brummet

Tis the season of fresh leek harvests – this beautiful bounty is of the onion family and looks like a giant, flat green onion. Early spring and late fall leek varieties are quite sweet due to the plant concentrating the sugars when the weather turns cool. It is one of the earliest items to come out of the garden, especially if you have spread the seed just before snowfall. They don’t take much room in the garden, and they keep very well in the fridge.

These delicious, crunchy bundles make a wonderful side dish to almost anything, or served as an appetizer to enhance the appetite. The bundles can be frozen when raw; and taken directly out of the freezer and straight into the oven (do not thaw) whenever you are craving a few of these tasty tidbits.

1/3 c. olive oil, divided

2 c. chopped leeks

8 c. chopped mushrooms, dime-sized pieces

3/4 c. milk

1/2 tsp. nutmeg

1 tsp. salt

1/4 tsp. black pepper

16 oz. package phyllo pastry cut in 4” squares

Sauté the leeks and mushrooms in 1 Tbsp. oil for 3 minutes. Meanwhile combine the milk with salt, nutmeg and pepper, then add to the skillet and cook on low for 20 minutes, or until all of the liquid has evaporated. Grease 2 phyllo squares, and layer one on top of the other offsetting the top one. This creates 8 corners to draw into a bundle. Place 1 Tbsp. filling in the center of the phyllo squares. Grabbing all the corners of the dough in one hand, twist firmly to hold in place and set on a baking sheet. Cover both the unused phyllo and the bundles with a clean damp towel while you work to prevent drying out. When you’ve made this dish a few times you’ll get faster at it and probably will only need one damp towel to cover the phyllo sheets. Bake at 350˚ for 15-20 minutes, or until golden brown.

What are you hungry for these days?

Author Reality + Charles Sterling on Marketing and Author Platform

Marketing, building a platform as a writer… There’s more to being a novelist than most people assume.

Photo of author Charles Sterling.

I’m no expert on how to market fiction writing. Although I’ve produced video documentaries, radio news, published non-fiction articles and a short story or two, I’m still editing my novels. However, what I know for certain is I’m having fun here — meeting you! Who knew I’d encounter so many friendly people from all over the world, who would open my ridiculously sheltered eyes?

In my hugely romanticized imaginings, I picture an Author with a capital “A.” On virtue of their talent, they only needed to work a little hard to attract a super-star literary agent and publisher. For this reason, they never have to lift a finger to sell their books. The Author sits at an incredible desk in a gorgeous office with a spectacular view. After a walk with their dog, a shower, and a scrumptious breakfast, they begin their day writing. Until they get hungry, that is. That’s when they enjoy a tea or a hot chocolate or an espresso with sweets such as the madeleines that writer Marcel Proust used as analyze memory.

Next, said Author does some more writing, takes a stroll for inspiration, writes a tad, then shares dinner with famed thinkers and creatives. The Author’s day ends with a blissful night of rest. The next day, they joyfully wake to do it all over again. Oh, no — I forgot to mention their lunch — well, you get the picture…

Alas, that day dream is akin to figuring that all the fab painters of bygone days did nothing but dab at their canvases between tasting the displays of sumptuous meals they depicted, and doing whatever with their human models. They might chat brilliantly with their clothed subjects who were always famed and genius, or they could indulge in a tryst with their naked, perfectly gorgeous ones.

In my fantasies, nowhere does marketing rear its head. Certainly, in my dreams, the fame of great Authors never involves any of them setting aside part of their day to develop an author platform.

Now for Reality…

Most Authors, even ultra-talented ones, work hard — and that work includes getting people to know about them. 

For instance, I don’t know how much of the day Charles Dickens , who wrote “A Christmas Carol,” and “Oliver Twist,” spent actually writing, but someone told me that each night he’d read his pages aloud to his family, so he could get their constructive input. For sure was a master of episodic, a.k.a. serial, storytelling. His episodes, which were featured in newspapers, garnered so much attention that he bound them into books that became the popular novels we know did quite well!

Another other successful writer who worked that way is Helen Fielding. Her colossal hit, “Bridget Jones’s Diary,” was first serialized in newspapers.

Armistead Maupin did the same thing with his “Tales of the City.” He’d get home from wild 1970s San Francisco parties, use them as inspiration for his serialized newspaper column, and voila! He was rewarded with success, fame, fortune, movies, and I hope more.

Now, let’s consider Bloggers.

The blog posts of E. L. James, who’s known for her “Fifty Shades of Grey,” mushroomed into a money-making atom bomb that included books, movies, and who knows what else.

Also, Julie Powell’s “Julie and Julia” blog eventually made her lots of money as a book and a movie.

My idea is to eventually podcast bits of my novel and then get it into print. First, I started with this blog. Here I continue to do my best to create a larger and larger circle of friends interested in novels and arts, and who might be so kind as to spread the word about my writing.

Author Charles Sterling, who blogs from Russia, is here to show us the marketing/platforming side of writing may not be all that awful after all. He published his first novel when he was fifteen! Since then he’s put out at least eight novels and a bunch more sorts of writing. He’s also a digital artist. Read on for his book selling experience…

Photo of author Charles Sterling.
Photo of author Charles Sterling.

Book Marketing & Author Platform by Charles Sterling

Introduction

One day at age fifteen I walk into my father’s room and I ask him; ‘how difficult is it to write a book?’ He replies, ‘son, it’s the easiest thing in the world!’ Now, whether he was right or wrong, I believed him, and that belief allowed me to write my first ever 75k book at that young age.

Had I asked him ‘how difficult is it to sell a book?’ perhaps the answer would have been different. Selling a book is a whole other world. When you’re writing, you’re an artist. When you’re marketing, you’re in the business sphere. That’s where book marketing and the author platform comes in!

How to market your book

Having been marketing since 2011, when I made my first thousand dollars I used methods that would never work anymore! As times change, so does marketing. But luckily I adapted my approach and saw a steady improvement and increase in sales. The wonderful thing is, it’s like a snowball that goes down a hill and keeps getting bigger. The more books you sell, the more Amazon recommends your books!

Here’s what I did for my past few books.

  1. Set your book for free and do some promotion stacking through “free book promotion” websites. This will give you thousands of downloads and some much needed reviews.
  2. Pin your book with an inviting image to the top of your Twitter.
  3. Promote it in forums like Reddit and GoodReads.
  4. Have an incredible book cover.

We eat with our eyes first! And we do judge books by their covers. I guarantee you that if you had the best book cover in the world, your need for marketing would be zero. The book cover would do the job for you all the way to the New York Times Best Seller list.

Often enough as writers, after we’re done writing and we get onto promoting we start looking for ways to get more viewers. We forget about what we’ve been working on so hard and begin relying websites and methods to get us where we want to be. I wish to reiterate on this extremely important point, a good book cover sells your books first! And the reviews sell your book second, so make sure your book is wonderful too.

Personally, I design my covers myself because I’ve been graphic designing as long as I’ve been writing. Essentially one must look at the top selling book covers in your niche create something thematically similar. The reason being that, readers out there already know what they’re looking for, so it’s your book cover’s job to accurately portray that.

Now, I chose to market my ebooks exclusively through Amazon for its KDP program allowing you to set discount prices as well as put your book out for free. The free book part is important to get some reviews going early on. Amazon is also a good focus point because by putting all your effort into your book, the algorithm helps push your book forward by placing it in the “Recommended Books” section of your potential readers, which is what allows you to sell books even when you haven’t marketed for months.

I’ve tried publishing in Barnes & Nobles and SmashWords, but so far really enjoyed focusing on purely Amazon.

The Author Platform

It’s super easy, but super important to have! Once you have an author platform you’ll be proud of yourself and even feel a little famous when you appear in Google searches.

Twitter

I believe Twitter is perfect for a few reasons; most authors and readers are either on Twitter or Facebook. Instagram is an image based platform, I tried it for a while and didn’t quite like it.

On Twitter the hashtag game is a lot stronger than on Facebook, making it easier to fit into a specific niche and target specific groups of people. The retweet function is nifty as well, as others retweet your stuff for more people to see!

So if you do decide on Twitter, get a photogenic picture of yourself and write a short and sweet bio. No need to be too long. Pin your book to the top of your page, and spend the rest of your social media rants about yourself, things you find funny and your opinions on things. If your Twitter is filled with nothing but your book, people will turn away.

Your book will already be pinned on top, so every single person that comes onto your profile is forced to see it before they see the rest. “The rest” should be inviting things and things that people can relate to and understand you better as a person. You want them to say “wow, I like this person. I’ll follow them and take a look at their book.”

To get followers is really easy; go around your niche and comment and put likes on people’s stuff. Thirty minutes of twittering a day and you’ll have a thousand followers in two weeks. I did just that with no complications!

Website

Get either a Wix or a WordPress website going, use a free template to make it look nice, and fill it up with your stuff. Have a page for your books, have a page for your author bio, a page for your short stories or poetry, or even a page for pictures of your pet.

Images you use on your website will appear in Google Images, so make sure to keyword them with your name.

Words that you use in “Heading” format will appear in Google Search, so make sure they’re your book titles or your name. Then add your website to your Twitter and you’re basically set! A website might seem like the hardest part, but once you did it, you no longer need to worry about it.

My own website charlesimagines.com is as easy as that, yet has all my work neatly laid out for people to see, and it took me just about two days to fully complete.

Amazon Page

Aha! An Amazon page is an author platform too! Make sure all your books are listed in your Author Central. If you have a blog, you can link it to your Author Central as well. Then in your GoodReads account make sure all your books are linked to your Amazon page, because often people write reviews and comment there.

This part is not difficult, and if you have some problems (like I did) just write them an email and they fix everything for you.

It’s a good time to mention that, Amazon has over 3000 different categories for your books, but you only get to see around 250 when you’re actually publishing. If there’s a specific category that you need (like mine was Young & Adult Pirate Adventure eBooks) then you’ll have to contact Amazon and they change it for you.

Reap the Benefits!

As a few final thoughts, I’ve only started using Twitter and adding things onto my website about five or six months ago and the benefits that came with it were enormous.  I was discovered by authors and readers, invited to do podcasts, got free book reviews on other people’s websites and most importantly… I emerged from the shadows and began connecting with people!

Book marketing is usually a slow and steady process that gets faster and faster the more you do it. I started off with numbers like 2, 5, 13 and some months later they turned into 900, 1500, 3000, and are still on their way up.

At first things might seem like they’re not working out, or you’ll get tired or you might feel like it’s a waste of time, but the longer you go on, the more the puzzle pieces start fitting together, and the more the grind seemed worth it.

My final tiny advice that I wish to share applies to anything and is based around the principal of ‘compound effect’. Much like going to the gym or eating healthy, it’s about doing something small every day. This gets multiplied by hundreds of days, and the effects become massive.

This was the case with me; my first books back in 2011-2012 kept bringing me paychecks (despite the books being clearly written by a teenager) and then the books that followed were stranded in a desert with no activity. I was left wondering what was going on and what I had to do to make it work again, and ended up committing a huge portion of my time to learning on promoting and marketing.

I had to change my old fashioned book covers, market in different places, create better keywords, and I started seeing my numbers grow again. As of recently, the author platform I built has greatly helped!

What are your thoughts on selling books?

From Novel to Big Screen: how Gabriel Constans turns novels into movies!

Are you a novelist? I’m working on “Flamenco & the Sitting Cat.”

Wait — let me start over — regardless of whether you’re a fiction writer, have you ever wondered what it’s like to complete a book and then see it made into a Hollywood production-type of film?

Cover of Buddha's Wife by Gabriel Constans.

I met Gabriel Constans through Twitter, where he was working to promote his movie, The Last Conception. The trailer is so charming that it induced me to ask if he’d share his writing and filmmaking wisdom with us….

The guest blog post he emailed confused me because it wasn’t about The Last Conception — but it was interesting too, so I urge you to read to the end of this, where you’ll find it.

As for The Last Conception, here’s what he wrote back when I requested info on how he came to write it, whether someone hired him, or if he was somehow inspired, etc, and what did it feel like to see it on the big screen:

The book (The Last Conception) was written as a romance. I was inspired by both our daughters, and some friends lives, to write the story. It is also somewhat of a continuation of Buddha’s Wife, but set in a contemporary setting.

I decided to write the script from the book and found the producers myself. They turned the movie into a romantic comedy, with my input along the way, and changed and added a lot of the dialogue. They had me go over the movie in pre and post-production and let them know anything they missed or that needed correcting. The film turned out really well. Each of the actors/actresses were perfect for their part and it maintained the essence of my book as well. I am thrilled with the final product, and it seems many others who have watched the movie feel the same way.

Regarding his background, he replied:

I worked with hospice, hospitals and mental health centers as a grief and trauma counselor for many years; have been writing since I was sixteen (novels, articles, non-fiction, etc.); and written screenplays for the last twenty years. I live in the Bay Area in California and love getting together with friends to play our ukuleles and sing.

I’ve had two other screenplays produced — Stellina Blue and, most recently, The Last Conception (which is the one in the trailer above).

As for his guest post that follows, he explained:

It’s about another script I’ve written called Buddha’s Wife. After many years, it now has a director, production company and distributor. They are looking for funding to make the movie.

Find about more about Gabriel and his projects at his blog.

Photo of writer/filmmaker Gabriel Constans. Photo of writer/filmmaker Gabriel Constans.

“It Only Takes a Few Days… Right?” by Gabriel Constans

The story, as seen at this time. So close and yet so far and so far and yet so close.

  • Write a book based on the life of the woman (Yasodhara) who was married to the man (Siddhartha) who became known as The Buddha. Rewrite and edit the book a zillion times.
  • Obtain quotes and advance reviews for novel.
  • Book published.
  • Book signings, promotions, connections and marketing for over two years (before and after novel is released).
  • Meet Navyo Ericsen at book signing. A musician, web designer and film and video producer who wants to bring Buddha’s Wife to the screen.
  • Work with Navyo for a year trying to find a screenwriter to write screenplay on spec, since we have no funds for film. Several possible, but all fall through.
  • Decide to write screenplay ourselves and change historical setting into a contemporary story. One of my previous screenplays (Stellina Blue) was made into a film.
  • Work on screenplay for a year, with wonderful feedback and suggestions from a famous screenwriter/director.
  • Workable, moving and entertaining screenplay completed.
  • Write up logline, summary of film and treatment.
  • Start approaching well-known actresses, executive producers, directors and production companies.
  • Write and develop estimated budget.
  • Elapsed time, from book being published to presenting screenplay to others for film is four years.
  • Presently (two years later), the film has been co-written with Shandra McDonald and optioned by her production company, Kiss the Limit Productions. It also won best screenplay at the FLOW Film Festival in 2020 and has worldwide distribution in place.
  • The challenge is to get the film financed without a name actress yet attached and vice-a-versa, to get a well-known actress attached without first having the picture funded.
  • This is a scene that thousands of novelists, screenwriters and filmmakers find themselves in, so we are not babes in the woods, but it has been an interesting situation with infinite possibilities for Buddha’s Wife to come into being as a movie.

To those in the film industry, this story will be anti-climatic and familiar, but I hope for those just starting out or venturing to put your toe in the water, it provides a little preparation and insight into the amount of patience, persistence and ordered chaos that can await many on the journey to bring their story to screen.

Do you have a project you’re mustering patience and persistence for?

Author/Blogger/Artist Sharon Bonin-Pratt is now a playwright too!

Art by Sharon Lynne Bonin-Pratt
Self-portrait by Sharon Lynne Bonin-Pratt

Time’s running out quick, so run, don’t walk, to catch Sharon’s stage play! Have you ever written a play? Sharon’s been a guest at Happiness Between Tails here and here

Sharon Bonin-Pratt's Ink Flare

Based on the true story of when I couldn’t sing a song about Jesus out loud during a school performance

You read that title correctly, yes you did.

The Braid is producing my story.

The Braid is an award winning live theatre that presents the diverse voices of Jewish people in performances that touch our hearts.

I submitted a short story, “Hawaiian Songbird,” for their consideration. It describes an incident that happened when I was an eleven-year-old newcomer to Hawaii’s famous Punahou School.

“Hawaiian Songbird” was accepted to be the opening segment of their May production, The Rest is History. Nine other wonderful, funny, poignant stories will complete the program.

The show focuses on moments that altered the course of our lives, proving that, unique as they are, these stories are universal in their appeal.

No matter your age or background, you’ll be moved by the life-changing moments described…

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The Hidden Life of “Vanished,” a novel by Mark Bierman

Who knows what inspires someone to write a novel? Even authors don’t always truly until much later. My own literary-novel-in-progress, “Flamenco & the Sitting Cat,” seemed merely an experiment, a dive into fiction. Only as it progressed did I see it’s really a love letter to all who believe they’re too old, young, broken, lost, too whatever for love…

So when it comes to producing a novel, there’s deciding to write, then comes writing, and then it’s published. At that point, the author releases their words into the world for book lovers to make of them what they will. Every reader brings themself into the act of sitting with a story.

Here blogger/author Mark Bierman (click here for his site, to get his book, and to contact him) reveals what he’s learned about him writing process and his readers. Born and raised on a farm in Ontario, he merges country life with his adult experiences as a correctional officer and a story teller. You can find more of his guest posts for Happiness Between Tails here and here.

Vanished by Mark Bierman cover.

The Hidden Life of “Vanished,” a novel by Mark Bierman

A few weeks ago, I was reading over some of the newer reviews and comments of my novel Vanished. I noticed some understandable trepidation among a few of those who hadn’t read the book. In response, I’ve decided to write this post, explaining the origins of the book, and why I wrote it.

First, though, I wish to thank all of those who took a chance on me, readers who cracked the pages, in spite of the subject matter. I really appreciate you, and I know it couldn’t have been easy to start.

Here’s a quick synopsis

Driven to despair by a shared loss, Americans John Webster and Tyler Montgomery try to self-medicate by embarking on a mission of goodwill to earthquake-ravaged Haiti. The reconstruction of an orphanage transforms into a nightmarish hunt after a young girl is kidnapped.

 Unequipped, culturally illiterate, and alone, the pair are forced into alliances with shifty characters, as they delve deeper into the treacherous underbelly of the human trafficking world. Can they survive long enough to keep their promise to the child’s mother?

I want to clarify what is NOT in this book; rape, gore, excessive violence (yes, there is violence, but no more than any other action/thriller), injury or death to animals, pedophilia. You only need to ask someone who’s read the book, I’m confident they will attest to this.

If you asked me, ten years ago, to write a book about human trafficking, I would have declared you insane. Times, and people, change.

The truth is, initially, there was no intention of broaching the subject. I wanted to write about Haiti.

You see, my father, upon whom one of the main characters, John Webster, is loosely based, would volunteer to help build homes, churches, and other projects. I remember well, the photos showing the difficult living conditions. There were also the stories, none of which included human trafficking. There are bits and pieces in the novel that were gleaned from his experiences.

The second main character, Tyler Montgomery, is loosely based on my brother-in-law. The pair actually did make a trip to post-earthquake Haiti, back in October of 2010. I asked if they’d be willing to make a journal of their experiences.

So, here we come to the reasons behind Vanished. Over the years, I’ve been understandably and justifiably questioned as to my choice of topic. In the early days, I always delivered a simple and pat answer about a desire to promote awareness. If a problem is ignored, what hope is there to solve it? At the time, I truly believed my answer to be complete. Cut and dried, no further explanation needed.

I often mention that 50% of the proceeds are donated to help victims of human trafficking, which they are, and I hope I don’t sound like I’m touting my own horn. That is not my intent.

Yes, all of this is true. However, and this may sound strange, I’ve only recently come to realize it’s not the whole truth. Please let me explain.

Those who are familiar with me, know that I’ve spent the last twenty-plus years working as a Correctional Officer in maximum and medium security prisons.

Novelist/blogger Mark Bierman.
Novelist/blogger Mark Bierman.

The last max. was Kingston Penitentiary, which opened in 1835 and closed in 2013. It’s now a tourist attraction. I was one of the last to work there. Shortly afterwards, I was transferred to a medium level prison.

This blog is not evolving into a prison tale. My career was mentioned because I want to help you understand where I’m coming from. I also want to emphasize that Hollywood and the news are entities that thrive on sensationalism, because it sells.

I’ve encountered many traumatic experiences and looked into the midnight eyes of those who looked through, rather than at you. We called them dead eyes.

Fortunately, these are not the majority of inmates. There are some who’ve led normal lives until something triggered them to act in uncharacteristic ways. What you also had were many cases of psychological and drug addiction issues. Oh, and yes, plenty of the inhabitants had committed unspeakable acts of evil. I’ll spare you the details.

Of course, it wasn’t all bad. I’ve worked with some great staff and have had my share of laughs. I appreciated the strong bonds that developed between my peers. It’s inevitable when you place your life in someone’s hands, and they put theirs in yours.

I apologize if I’m rambling, but it was necessary to give some background into what made my brain tick when I wrote this book.

It took a diagnosis of PTSD, months of treatment, support, and deep reflection, to unravel the ‘other’ reasons for the birth of Vanished.

I have come to grasp the fact that it was also a product of a mind that sought to survive and heal. To find a state of homeostasis and make sense of the tragic and unfathomable.

The famous line from the movie, Saving Private Ryan, often comes to mind. Captain Millar and the Sergeant are discussing the personal cost of getting Ryan home. One of them says: “Someday, we might look back on this, and decide that saving Private Ryan was the once decent thing we were able to pull out of this whole Godawful, shitty mess.”

I’m not comparing myself to these brave warriors, but these are my sentiments, exactly.

The brain is extremely powerful, and I believe that it sensed something was wrong all those years ago, though my conscious mind was oblivious. It’s the frog in a boiling pot analogy. I was being cooked alive, and I didn’t even realize.        

The characters do represent, superficially, my family members. At a deeper level, they are avatars of my hope. Hope for something better, for this world, myself, and my loved ones.

Spoiler alert, Tyler struggles with mental health issues. The issue was approached from a Stephen King angle because I grew up reading his work.

At the time, I thought it was just a nod to the famous writer, but it’s become clear that my subconscious had put out a 911 call for help. In some ways, I’m Tyler.

Right now, more than ever, the world is hurting. I don’t know your personal stories, but I can sense from many of the comments, that anxiety and a sense of hopelessness rule the day.

Let me tell, there is always hope. I want to assure you that you are not alone. I, along with many others, have been where you are. I’m on the mend, and my family is getting there, too. I cannot reiterate this enough: there is always hope.

Whenever a crisis arises, there are always those who step up and perform selfless acts. I refer to those as helpers. Look around, you’ll find them everywhere. You know what? Look in the mirror and you’ll see one up close.

Don’t believe me? Listen, if you’ve ever retweeted a post, shared a kind word on a blog, shared a blog, hosted, bought a book, read, and reviewed, made someone laugh or provided information, beta read… you get the picture, then you are a helper.

Yes, those dedicated people who work in the healthcare industry certainly fall into this category. There are so many others, unsung, and unnoticed. They go about the business of helping.

John and Tyler are much more than characters in a book, and the plot is deeper and broader than human trafficking. There is an ugly side to it, just as there is in life, but there is also a positive message. It’s about becoming a helper, doing whatever is within your capacity to make a positive impact, even if it’s just one person.

This is the true spirit of Vanished.

Here’s how one woman works to help victims of human trafficking.

Do you believe a book can evolve beyond the author’s dream for it?

Make Transgender Visibility daily and Valeska Réon’s great news!

Rachel Crandall started Transgender Day of Visibility as a day of hope, back in 2009. Indeed it is this year! For the first time, a U.S. President, Joe Biden, issued a proclamation on it!

Here Rachel talks about the annual event…

Now is also a good excuse for an update on what Valeska Réon’s been up to since I wrote of her a while ago.

Valeska Réon has wonderful news!
Valeska Réon has wonderful news!

Her book, “Der Bibelkiller/The Bible Killer,” has a favorable opportunity to become a Netflix film. Here’s an interview with Valeska and director/actor/screen writer Nicolai Tegeler who will film it in Maastricht, Netherlands. If you, like me, don’t understand German, Google Translate does a terrific job.

Valeska Réon with director/actor/screen writer Nicolai Tegeler.
Valeska Réon with director/actor/screen writer Nicolai Tegeler.

In addition, her next book is set to published in less than a year. Already, Valeska is working to make it a Netflix miniseries. The historic novel features Anne of Brittany (1477-1514), the only woman who served twice as France’s queen consort (the most powerful sort of queen). Not just that, Anne was queen consort of Naples, and a duchess consort of Milan. All that and she died when she was only 34!

“Der Bibelkiller/The Bible Killer” by Valeska Réon.
“Der Bibelkiller/The Bible Killer” by Valeska Réon.

“The Multiple Lives of Author Valeska Réon” in her own words

When I started writing back in 1997, the world of literature was not like it is today. Self-publishing wasn’t yet invented, so you first had to find a publisher before the book could see the light of day. The Internet was still in its infancy in Germany, so you had to resort to traditional marketing strategies.

In 2012, after three non-fiction books on health and beauty, I took all my courage and wrote my autobiography, “Flowers for a Chameleon.” What happened next — I hadn’t expected that! Perhaps I should tell you that I was not born a woman, but had already worked as a model in Paris before the sex reassignment surgery. Always I was careful that nobody learned of my secret. 1985 was another time, and models like Andrej(a) Pejic and Lea T. did not exist. The reactions to my book were overwhelming, it sold very well, and a filmmaker contacted me to film it.

But above all, I became aware of one thing – as an author, you market yourself best when you are authentic. Due to my life story, I was suddenly in the focus of the German LBGT community, which I first had to deal with. Countless letters from my readers all had the same core message: “Thank you for giving us such courage with your book!”

Today #beyoubetrue is my favorite hashtag, and I use it not only on Instagram but also on my author portraits.

Valeska Réon wears her favorite hashtag.
Valeska Réon wears her favorite hashtag.

After that, I changed my genre to now writing thrillers –- and that’s when I had a new marketing idea. In my book, “Double Sacrifice,” the song, “J’aime tellement,” plays such an essential role that once I wrote the lyrics, I then found a singer/composer to set them to music. Finally, it was remixed and is now available for download –- a great compliment to the book.

My new thriller, “Walking on Sand,” is was rewritten into a stage play that premiered in Düsseldorf, December 2019. Another autobiographical story, this one is about the transsexual children’s book author Lea. After many years, she returns to her hometown to avenge the terrible things her classmates did to her. The children’s book mentioned within it, “Charlotte Inside,” is taken out of the crime plot and made into a book of its own. It is the first children‘s book ever to tell young readers about therapy with the inner child.

Valeska Réon lays on the sand, a watchtower in the background, with her dog.
What new creative adventure is Valeska Réon conjuring?

My greatest wish is for “Charlotte Inside” to appear internationally so it can bring joy and courage to children everywhere.

How many lives have you lived?

It’s Never Too Late: Especially for writer/actress Lee Gale Gruen

“No artist is pleased. There is no satisfaction whatsoever at any time. There is only a queer, divine dissatisfaction, a blessed unrest that keeps us marching and makes us more alive than others.” Martha Graham (United States, May 11, 1894 – April 1, 1991), modern dance pioneer.

“God has pitted you against a rought antagonist that you may be a conqueror, and this cannot be without toil.” Epictetus, Greek philosopher, (c. 50 – c. 135 AD)

Cover of “Reinventing Yourself in Your Retirement Years,” by Lee Gale Gruen.

Heck, anyone can tell us we’re never too old to embark on bold new adventures. But we all know what they say about seeing! To get any eyeful of believing, let’s take a gander at actress/author/blogger/lecturer Lee Gale Gruen.

A retired probation officer, Lee Gale first visited us here to describe her newfound passion for acting. Bringing her father along to classes inspired her to write her first book, “Adventures with Dad.”

These days she continues to act, now in the East San Francisco Bay Area. Catch some of her performances by typing her full name into the YouTube.com search bar.

Since she recently published a second book, “Reinventing Yourself in Your Retirement Years,” I invited her to tell us about that too…

Self-reinventor Lee Gale Gruen

Passion at Any Age by Lee Gale Gruen

Too many retirees and seniors have no idea what to do in the new stage of their lives called retirement. Many sink into isolation and depression. When I first retired, I had no clue what to do next. My 37-year career as a probation officer was over, and my children were launched. I struggled for a long time to carve out a new identity for myself.

After trying many different things, none particularly satisfying, I mistakenly signed up for an acting class for seniors, thinking it was just a play reading group. I was hooked on acting that first day despite my lifelong stage fright. My 85-year-old father began attending the class with me and was my scene partner in the class showcases where we performed the humorous scenes I wrote for us. From there, I networked with classmates and learned about going on auditions. I eventually found an agent and booked real, paid acting jobs. I then got the idea of writing a memoir about it, and in 2013, Adventures with Dad: A Father and Daughter’s Journey Through a Senior Acting Class, was published.

Cover of "Adventures with Dad," by Lee Gale Gruen.

As an author, I learned that I was expected to promote my book. Fortunately, I had slowly and painstakingly been able to overcome my crippling stage fright as a result of my acting. So, I started giving interviews and appearing before groups, talking about the book. People shared their own stories with me about how lost they felt since they retired. I realized I had something to give back to the community. I could show people how to reinvent themselves in retirement. I had discovered the secret: find a passion which will motivate you to want to get up in the morning, get dressed, get out of the house, and embrace life. That’s what happened to me after I discovered a passion for acting.

I developed a lecture from my own experiences as well as research I did, and I began giving talks titled “Reinventing Yourself in Your Retirement Years” aimed at the retiree and senior demographic. I also started writing a blog of the same name to share my thoughts, observations, and experiences with the goal of helping my readers reinvent themselves after they retire. I have been blogging and lecturing on this subject for the past eight years.

Audience members at my lectures began asking if they could buy a book about my talk. That has resulted in my recently published book which is an adjunct to my blog and lecture. All three share the same title, Reinventing Yourself in Your Retirement Years. My new book contains the contents of my lecture as well as seven years of posts from my blog. It is available on Amazon by clicking here. My goal with my blog, lecture, and new book is to help retirees, those soon to retire, baby boomers, and seniors find joy, excitement, and purpose after they retire just like I did.

Seniors make up about a third of the population of the United States, so that’s a pretty big demographic. However, it’s often a forgotten group. It shouldn’t be. A group that big has great influence socially, economically, and politically. The senior population can learn to flex that muscle. It would improve their status and put them back into the role of wise and respected elders that they once held and really still are.  There is no need for retirees and seniors to feel like their life is over. Plenty of exciting pursuits and opportunities await them. They only have to figure out what they might like, where it is, and how to access it. My new book is geared to help each individual find activities and pursuits at their own comfort level. It will guide them through the maze in developing their own “second act” in life.

For more about her, her books, and to connect with her, visit her blog.

Do you worry that you’re too old to accomplish something you ‘re passionate about?

DIY Podcasting: 15 Tips by Fiona Livingston

Reading… writing… listening! Hey, if “seeing is believing,” why doesn’t the same go for tasting and feeling and smelling — and hearing too?

Ancient Egyptian Seshat is goddess of writing and a host of other amazing things! Photo: Jon Bodsworth.
Ancient Egyptian Seshat is goddess of writing and a host of other amazing things! Photo: Jon Bodsworth.

When’s the last time you tuned into your fave radio show? Same as radio shows, podcasts are story readings, performances, interviews, and monologues. Radio shows are often repackaged into podcasts that allow you to dictate when to tune in.

When my first novel, “Flamenco & the Sitting Cat,” is edited (and then its sequel, “Tango & the Sitting Cat”), I’ll podcast it to create a buzz for when it’s published. Here’s an experimental podcast episode I produced borrowing a friend’s short story. A video version of it is on Youtube as well.

Creatives who want to control their work and keep 100% of their profits must become their own promoters. Podcasts are one way to get the word out. First, though, people need to know you have a podcast.

Here to clue us in on how to do that is London-based Fiona Livingston. She blogs about marketing and podcasting on Medium, and produces The Culture Bar, an  arts and culture-related podcast…

Blogger/podcaster Fiona Livingston is a content and digital marketing specialist.
Blogger/podcaster Fiona Livingston is a content and digital marketing specialist.

“15 Tips on Promoting Your Podcast Series” by Fiona Livingston

You’ve poured your heart and soul into creating and recording your podcast series on a subject you are knowledgeable about. Now you need to get your podcast in front of audiences who are as passionate about the subject as you are.

But how do you get your podcast in front of listeners when there are 850,000 active podcasts out there in the world? 

This article covers the best, easiest, and most effective podcast promotion ideas to help you build your audience and market your podcast.

Fiona's illustration of "eau de marketing" trends makes me smile.
Fiona’s illustration of “eau de marketing” trends makes me smile.

First, let’s make sure you have some key podcast staples under your belt before you start promoting your podcast:

  1. Podcast cover artwork. My top advice for creating cover artwork is to be clear. Once uploaded onto your podcast distributor, the size of your artwork will reduce a lot, so you want something bold, simple, and eye-catching. You can create your artwork by using templates on Canva, or if you have a mac you can use Keynote which is a very powerful design tool. Here are some great cover artwork examples to inspire you.
  2. Episode titles. The way you title your episodes has a big impact on your total download numbers. My main tips for you are to NOT use a naming system such as ‘Episode 4’ or ‘XYZ Podcast: Episode 4’. You need to let your audiences know at a glance what the topic is so, your title should be as descriptive as possible.
  3. Record 3-5 podcasts before your launch/start of your next season. This will ensure you have a regular schedule of events planned out and also gives you time to record future episodes. Make sure you have a launch schedule in place. For example, in the first week, you can release 2 or 3 podcasts to keep audiences hooked.
  4. Create a dedicated podcast website. This can either be a section on an existing website or you can create a podcast website for free using providers such as WordPress, Wix, or Squarespace. These sites give you a valuable presence on search engines and act as a home for your podcast so audiences can find out more about you. This also gives you further opportunities to supplement your podcast with more content to show your expertise and passion. 

Ok so now you have a great podcast recorded, fantastic eye-catching cover artwork, and launched a dedicated website. Let’s start promoting your series with these top tips (this list focusses on free marketing actions):

Fiona produces an arts and culture podcast.
Fiona produces an arts and culture podcast.
  1. Add your podcast to a distribution platform. Upload your podcast MP3 file to distribution sites such as Podbean (free and priced programmes) and Anchor (free) and they will automatically send your podcast episodes to a variety of podcast sites such as Apple Podcasts, Spotify, Google Podcasts, and Amazon Alexa. Apple podcasts capture 32% of podcast listeners and downloads so your podcast must appear here.
  2. Meta-tag your podcast. On your chosen distributor and website, make sure you complete the meta-tagging options. This is the place to add keywords relating to your podcast, so it shows up in search results and makes you discoverable.
  3. Create a promotional trailer. This helps audiences understand what your podcast series is about, and you can embed this on your website and social media channels. Find tips on how to make a trailer here.
  4. Add show notes and include hyperlinks for each podcast episode. It is good practice to give a short summary and overview of what is included in your podcast episode. This is also a great place to add links to your guest/s or any resources that you mention in the episode.
  5. Leverage guest audiences. Make it easy for guests to share your podcast by creating audio snippets, quote cards, or prewritten tweets for them so they can easily use these on their social media channels.
  6. Create podcast artwork for each episode. Using your main cover artwork template, adapt it to show the title of each episode, and change the imagery to give each episode an identity and theme.
  7. Create a dedicated podcast social media channel. Set up a Twitter, Facebook, LinkedIn, or Instagram profile to promote your podcast.
  8. Create quote cards in Canva or Pablo. Select attention-grabbing quotes from each episode. This gives listeners great insight into what’s to come.
  9. Share rich media. Create extra content such as soundbites, audiograms (using tools such as GetAudiogram), behind-the-scenes photos, or teaser video clips to build excitement about your episode. Also, Twitter has an embed feature using Soundcloud so you can play the audio directly from a Twitter stream.
  10. Tease the episode 24 hours ahead of time e.g. 3x on Twitter and 2x to Facebook/Instagram. Talk about behind-the-scenes content in Instagram Stories.
  11. Create an audio-video to share on YouTube. If you use a provider such as Podbean they will automatically create a video for you and send it to your YouTube page. YouTube is a huge search engine for content and should be included in marketing your podcast. Or you can create a video using a tool such as Screenflow (free trial period) and use free video clip assets from Pexels.
  12. Audio transcription. To ensure your podcast is accessible and aid SEO discovery, you can create an audio transcription and add it to your podcast website. You can use audio transcription tools such as Otter.ai (free for up to 40 minutes, otherwise it’s $9.99 per month) to help you do this.
  13. Include your podcast in your e-newsletter. You can easily create your own e-newsletter using email service provider such as Mailchimp, Flodesk or Campaign Monitor to manage your subscribers and send them notifications about your latest podcast. Mailchimp and Flodesk have free basic tiers, and Campaign Monitor starts at $9/month. 
  1. Publish podcast-themed blog content on your website. A useful way to keep your website content fresh and to also include extra in-depth content on your podcast theme.
  2. Be a guest on other people’s podcasts. A great way for you to showcase your knowledge and build awareness of your podcast.

Here is a list of other important Podcatcher sites your podcast should feature on to generate greater visibility:

  1. Overcast
  2. Stitcher
  3. Podcast Addict
  4. Podcast subreddit
  5. PodcastLand
  6. TuneIn
  7. Bello Collective
  8. Deezer (great for French/EU audiences)
  9. Podcast Listen notes

Is there a radio show or podcast you enjoy? (And btw, did you notice the new header pic of Ms. Black Dog Cuteness?)