Author Reality + Charles Sterling on Marketing and Author Platform

Marketing, building a platform as a writer… There’s more to being a novelist than most people assume.

Photo of author Charles Sterling.

I’m no expert on how to market fiction writing. Although I’ve produced video documentaries, radio news, published non-fiction articles and a short story or two, I’m still editing my novels. However, what I know for certain is I’m having fun here — meeting you! Who knew I’d encounter so many friendly people from all over the world, who would open my ridiculously sheltered eyes?

In my hugely romanticized imaginings, I picture an Author with a capital “A.” On virtue of their talent, they only needed to work a little hard to attract a super-star literary agent and publisher. For this reason, they never have to lift a finger to sell their books. The Author sits at an incredible desk in a gorgeous office with a spectacular view. After a walk with their dog, a shower, and a scrumptious breakfast, they begin their day writing. Until they get hungry, that is. That’s when they enjoy a tea or a hot chocolate or an espresso with sweets such as the madeleines that writer Marcel Proust used as analyze memory.

Next, said Author does some more writing, takes a stroll for inspiration, writes a tad, then shares dinner with famed thinkers and creatives. The Author’s day ends with a blissful night of rest. The next day, they joyfully wake to do it all over again. Oh, no — I forgot to mention their lunch — well, you get the picture…

Alas, that day dream is akin to figuring that all the fab painters of bygone days did nothing but dab at their canvases between tasting the displays of sumptuous meals they depicted, and doing whatever with their human models. They might chat brilliantly with their clothed subjects who were always famed and genius, or they could indulge in a tryst with their naked, perfectly gorgeous ones.

In my fantasies, nowhere does marketing rear its head. Certainly, in my dreams, the fame of great Authors never involves any of them setting aside part of their day to develop an author platform.

Now for Reality…

Most Authors, even ultra-talented ones, work hard — and that work includes getting people to know about them. 

For instance, I don’t know how much of the day Charles Dickens , who wrote “A Christmas Carol,” and “Oliver Twist,” spent actually writing, but someone told me that each night he’d read his pages aloud to his family, so he could get their constructive input. For sure was a master of episodic, a.k.a. serial, storytelling. His episodes, which were featured in newspapers, garnered so much attention that he bound them into books that became the popular novels we know did quite well!

Another other successful writer who worked that way is Helen Fielding. Her colossal hit, “Bridget Jones’s Diary,” was first serialized in newspapers.

Armistead Maupin did the same thing with his “Tales of the City.” He’d get home from wild 1970s San Francisco parties, use them as inspiration for his serialized newspaper column, and voila! He was rewarded with success, fame, fortune, movies, and I hope more.

Now, let’s consider Bloggers.

The blog posts of E. L. James, who’s known for her “Fifty Shades of Grey,” mushroomed into a money-making atom bomb that included books, movies, and who knows what else.

Also, Julie Powell’s “Julie and Julia” blog eventually made her lots of money as a book and a movie.

My idea is to eventually podcast bits of my novel and then get it into print. First, I started with this blog. Here I continue to do my best to create a larger and larger circle of friends interested in novels and arts, and who might be so kind as to spread the word about my writing.

Author Charles Sterling, who blogs from Russia, is here to show us the marketing/platforming side of writing may not be all that awful after all. He published his first novel when he was fifteen! Since then he’s put out at least eight novels and a bunch more sorts of writing. He’s also a digital artist. Read on for his book selling experience…

Photo of author Charles Sterling.
Photo of author Charles Sterling.

Book Marketing & Author Platform by Charles Sterling

Introduction

One day at age fifteen I walk into my father’s room and I ask him; ‘how difficult is it to write a book?’ He replies, ‘son, it’s the easiest thing in the world!’ Now, whether he was right or wrong, I believed him, and that belief allowed me to write my first ever 75k book at that young age.

Had I asked him ‘how difficult is it to sell a book?’ perhaps the answer would have been different. Selling a book is a whole other world. When you’re writing, you’re an artist. When you’re marketing, you’re in the business sphere. That’s where book marketing and the author platform comes in!

How to market your book

Having been marketing since 2011, when I made my first thousand dollars I used methods that would never work anymore! As times change, so does marketing. But luckily I adapted my approach and saw a steady improvement and increase in sales. The wonderful thing is, it’s like a snowball that goes down a hill and keeps getting bigger. The more books you sell, the more Amazon recommends your books!

Here’s what I did for my past few books.

  1. Set your book for free and do some promotion stacking through “free book promotion” websites. This will give you thousands of downloads and some much needed reviews.
  2. Pin your book with an inviting image to the top of your Twitter.
  3. Promote it in forums like Reddit and GoodReads.
  4. Have an incredible book cover.

We eat with our eyes first! And we do judge books by their covers. I guarantee you that if you had the best book cover in the world, your need for marketing would be zero. The book cover would do the job for you all the way to the New York Times Best Seller list.

Often enough as writers, after we’re done writing and we get onto promoting we start looking for ways to get more viewers. We forget about what we’ve been working on so hard and begin relying websites and methods to get us where we want to be. I wish to reiterate on this extremely important point, a good book cover sells your books first! And the reviews sell your book second, so make sure your book is wonderful too.

Personally, I design my covers myself because I’ve been graphic designing as long as I’ve been writing. Essentially one must look at the top selling book covers in your niche create something thematically similar. The reason being that, readers out there already know what they’re looking for, so it’s your book cover’s job to accurately portray that.

Now, I chose to market my ebooks exclusively through Amazon for its KDP program allowing you to set discount prices as well as put your book out for free. The free book part is important to get some reviews going early on. Amazon is also a good focus point because by putting all your effort into your book, the algorithm helps push your book forward by placing it in the “Recommended Books” section of your potential readers, which is what allows you to sell books even when you haven’t marketed for months.

I’ve tried publishing in Barnes & Nobles and SmashWords, but so far really enjoyed focusing on purely Amazon.

The Author Platform

It’s super easy, but super important to have! Once you have an author platform you’ll be proud of yourself and even feel a little famous when you appear in Google searches.

Twitter

I believe Twitter is perfect for a few reasons; most authors and readers are either on Twitter or Facebook. Instagram is an image based platform, I tried it for a while and didn’t quite like it.

On Twitter the hashtag game is a lot stronger than on Facebook, making it easier to fit into a specific niche and target specific groups of people. The retweet function is nifty as well, as others retweet your stuff for more people to see!

So if you do decide on Twitter, get a photogenic picture of yourself and write a short and sweet bio. No need to be too long. Pin your book to the top of your page, and spend the rest of your social media rants about yourself, things you find funny and your opinions on things. If your Twitter is filled with nothing but your book, people will turn away.

Your book will already be pinned on top, so every single person that comes onto your profile is forced to see it before they see the rest. “The rest” should be inviting things and things that people can relate to and understand you better as a person. You want them to say “wow, I like this person. I’ll follow them and take a look at their book.”

To get followers is really easy; go around your niche and comment and put likes on people’s stuff. Thirty minutes of twittering a day and you’ll have a thousand followers in two weeks. I did just that with no complications!

Website

Get either a Wix or a WordPress website going, use a free template to make it look nice, and fill it up with your stuff. Have a page for your books, have a page for your author bio, a page for your short stories or poetry, or even a page for pictures of your pet.

Images you use on your website will appear in Google Images, so make sure to keyword them with your name.

Words that you use in “Heading” format will appear in Google Search, so make sure they’re your book titles or your name. Then add your website to your Twitter and you’re basically set! A website might seem like the hardest part, but once you did it, you no longer need to worry about it.

My own website charlesimagines.com is as easy as that, yet has all my work neatly laid out for people to see, and it took me just about two days to fully complete.

Amazon Page

Aha! An Amazon page is an author platform too! Make sure all your books are listed in your Author Central. If you have a blog, you can link it to your Author Central as well. Then in your GoodReads account make sure all your books are linked to your Amazon page, because often people write reviews and comment there.

This part is not difficult, and if you have some problems (like I did) just write them an email and they fix everything for you.

It’s a good time to mention that, Amazon has over 3000 different categories for your books, but you only get to see around 250 when you’re actually publishing. If there’s a specific category that you need (like mine was Young & Adult Pirate Adventure eBooks) then you’ll have to contact Amazon and they change it for you.

Reap the Benefits!

As a few final thoughts, I’ve only started using Twitter and adding things onto my website about five or six months ago and the benefits that came with it were enormous.  I was discovered by authors and readers, invited to do podcasts, got free book reviews on other people’s websites and most importantly… I emerged from the shadows and began connecting with people!

Book marketing is usually a slow and steady process that gets faster and faster the more you do it. I started off with numbers like 2, 5, 13 and some months later they turned into 900, 1500, 3000, and are still on their way up.

At first things might seem like they’re not working out, or you’ll get tired or you might feel like it’s a waste of time, but the longer you go on, the more the puzzle pieces start fitting together, and the more the grind seemed worth it.

My final tiny advice that I wish to share applies to anything and is based around the principal of ‘compound effect’. Much like going to the gym or eating healthy, it’s about doing something small every day. This gets multiplied by hundreds of days, and the effects become massive.

This was the case with me; my first books back in 2011-2012 kept bringing me paychecks (despite the books being clearly written by a teenager) and then the books that followed were stranded in a desert with no activity. I was left wondering what was going on and what I had to do to make it work again, and ended up committing a huge portion of my time to learning on promoting and marketing.

I had to change my old fashioned book covers, market in different places, create better keywords, and I started seeing my numbers grow again. As of recently, the author platform I built has greatly helped!

What are your thoughts on selling books?

Author/Blogger/Artist Sharon Bonin-Pratt is now a playwright too!

Art by Sharon Lynne Bonin-Pratt
Self-portrait by Sharon Lynne Bonin-Pratt

Time’s running out quick, so run, don’t walk, to catch Sharon’s stage play! Have you ever written a play? Sharon’s been a guest at Happiness Between Tails here and here

Sharon Bonin-Pratt's Ink Flare

Based on the true story of when I couldn’t sing a song about Jesus out loud during a school performance

You read that title correctly, yes you did.

The Braid is producing my story.

The Braid is an award winning live theatre that presents the diverse voices of Jewish people in performances that touch our hearts.

I submitted a short story, “Hawaiian Songbird,” for their consideration. It describes an incident that happened when I was an eleven-year-old newcomer to Hawaii’s famous Punahou School.

“Hawaiian Songbird” was accepted to be the opening segment of their May production, The Rest is History. Nine other wonderful, funny, poignant stories will complete the program.

The show focuses on moments that altered the course of our lives, proving that, unique as they are, these stories are universal in their appeal.

No matter your age or background, you’ll be moved by the life-changing moments described…

View original post 84 more words

Scams: 8 Steps to Protect Yourself and Others with Videos

Graphic of flames under "Scam Protection and Videos"

“This is Alex, calling you from the refunds department…”

“This is the Federal Bureau of Investigation. You must call us back…”

“This is the Internal Revenue Service. You must call us back…”

“Your computer is dead. You must telephone us to fix it and recover your info…”

Ever receive such a message or one pop up on your screen? Have you been scammed or know someone who has?

A computer engineer based out of Ireland who goes by an alias, Jim Browning is a true hero. When he learned someone close to him was swindled out of money, he got curious. The next time scammers called him, warned him that his money and his computer were in danger, he turned the tables on the thugs!

First he got into their computers. Then he took control of their office cameras. He continues to record of their actions, online and physically. When he can, he warns their prey before they lose their life savings.

This post is a departure from my usual bookish, artsy, cooking, travel, pet-loving type. When I read of this information in AARP Bulletin, I wanted you to know about it — and to pass it along to everyone you know who might be vulnerable to scammers or who knows others who could fall victim. Those over 60-years-old are five times more likely to be hit. Here the New York Times also covered these types of crimes in depth.

DIY: Protect Yourself & Others

If anyone calls to say you — or anyone else is — in grave danger unless you mail cash or gift cards (and most likely even instructs you to not discuss it with anyone):

  1. Hang up on them. If they left a message, erase it.
  2. Definitely don’t call them back.
  3. Never, under any circumstance, mail cash or gift cards.
  4. If there’s some remote chance you believe they might be legit, ask them to first mail something to you.
  5. Never deal with people who want your money and prohibit you from telling your bank, your store, or anyone you know.

If your computer flashes alarm lights, locks up, or beeps at you while a message urges you to telephone a number:

  1. Don’t touch your phone!
  2. Instead, turn off your computer, wait a few minutes, then turn it back on.
  3. If it isn’t as good as new, take it to a reputable repair place such as a computer store.

Below, in four video segments, Jim shares what he learned. For more on him and his findings, check out his YouTube channel.

 

 

 

What do you know about scammers? Have you been scammed or know someone who has?

COVID-19 Art: Connie D.K. Lane’s Light + Darkness

Artist Connie D.K. Lane honors lives lost to COVID-19 with her installation for Glendale Central Public Library.

Tragic times, including this COVID-19 era of death, illness, fear, misconception, and bigotry — can bring out the worst in us — and the best. The shadowed and the illuminated, the ugly and the beautiful, the narrow-minded and the caring…

The devastation of COVID-19 inspired artist Connie D.K. Lane to create an installation where viewers are coaxed to feel and think. Amid the sad emptiness of the quarantined Glendale Central Library, she invited volunteers to help her fill the space with color and movement to honor Los Angeles County residents who’ve passed away from the virus.

The project was funded by the City of Glendale Arts & Culture Commission’s Art Happens Anywhere COVID-19 relief initiative, an organization which also funds an impressive urban art program. They call it, “…both a beautiful and poignant reminder that while numbers of new cases are currently on the decline, daily case counts are still three times higher than they were in October 2020, and County reports have identified new strains of the virus in the community.” The project was unveiled by Supervisor Kathryn Barger and included the help of Glendale Mayor Vrej Agajanian, Arts & Culture Commission Chairperson Caroline Tufenkian, and Director of Library Arts and Culture, Dr. Gary Shaffer.

Connie’s “15,000 and More: A Plethora of Light and Darkness” employs over 15,000 Chinese joss paper ingots. Hanging from the ceiling, the ingots form a constellation evoking the overwhelming number of Angelenos who’ve passed away from COVID-19. Watch multi-media journalist Aziza Shuler report on it for Spectrum News1

Does Connie look familiar? I featured one of her art shows here and a sneak preview to another here that I took part in, and that show here with a video, and a video of another I also participated in here.

Has Covid-19 inspired you in a surprising way?

 

Making Music Blind During Covid by Noé Socha: with videos

Musician Noé Socha.

“Even if my marriage is falling apart and my children are unhappy, there is still a part of me that says, ‘God, this is fascinating!’” — Ernest Hemingway

Noé Socha is a musician who’s life is by no means falling apart due to his being blind. Goddesses, though, his life is fascinating!

Got writing blues? The Covid blues? The “when will the world learn that fear and hate aren’t the answers” blues? A couple of minutes with Noé’s guitar and harmonica will color them into rainbows.

CBS New York news interviewed him a couple of weeks ago.

I first learned of Noé thanks to Kenya Greaves, a friend I met online through her work as an online writing tutor. She’s a great help with editing my novels. Watch Noé’s video below (one of many at his YouTube Blind Selfie channel) for Kenya’s appearance as a backup dancer.

Noé grew up in Carpi, Italy (a lovely place that, like my Los Angeles, knows earthquakes). Now he’s based out of Brooklyn, New York, the part of the United States that Covid hit first. As a result, it got walloped extra hard.

He’s released albums and garnered top awards from the Berklee College of Music and Billboard Magazine. In addition, he’s toured, performed, and recorded with artists including Nona Hendryx (Labelle), Vernon Reid (Living Color), and Grammy winners, Javier Limón and Paula Cole. Breedlove, an Oregon guitar manufacturer, just added him to their stellar lineup of signature artists. The oldest harmonica manufacturer, Seydel, a German company founded in 1847, invited him to collaborate; here Noé demonstrates one of their harmonica holders on his Facebook page.

Even Mastercard recognizes he’s “Something Priceless.”

Read on for his thoughts in his words about living creatively through Covid…

My Experience as a Blind Musician During Covid by Noé Socha

The beginning of Covid was very strange for me. I’m from Italy, so I saw all my friends going in full lockdown a couple of weeks before the states, but I still had performances every day until March 15. It was hard to stay focused, knowing how everything would have changed in a very short matter of time. I was questioning myself; I felt selfish taking all these chances, but I also felt like I couldn’t do any different.

I came back to NYC from PA on Monday, March 16, and I’ll never forget the feeling of seeing Times Square deserted at 9 PM. It didn’t seem real.

The next month or so was very challenging for me, I didn’t have any inspiration to play, people were dying and getting sick, it felt wrong to post music. All my musician friends were doing online streams, but nobody was making any money from them. Teaching guitar online was hard, I don’t feel I can help people very much without being able to touch their hands, and I can’t have close-up shots of myself. I also live alone, so I would go thirty plus days without seeing anyone. 

I decided to start posting again when I realized I was losing my chops on the instruments, I couldn’t let all the work I put into it go to waste, and I needed something to look forward to artistically. I take selfies with my phone. The shots may not be very good, but I thought it would be interesting and different to have a blind person videotaping himself. George Floyd’s homicide and all the people that spoke out and told their stories after that gave me even more motivation to use my artistry to stand in solidarity and support.

In the summer, the gigs came back, sort of. I was playing outside bars, on the sidewalks, for tips. It was very nice to see how eager people were for live music, but it was also stressful trying to respect social distancing. I found myself hesitating when I needed help getting places; I wasn’t sure how to get people’s attention without getting close to them, and I didn’t want to make anybody uncomfortable. I am fortunate to be able to use Access-A-Ride, so I didn’t have to take public transportation.

Now we’re back in lockdown, and it feels like we’re in March again. I keep posting my videos, hoping to increase my followers and inspire people. I’ve realized that it’s important to have something to keep us motivated, even if we don’t see many results. Persistence is key. If I get somewhere with the videos, I want to show that all the work and struggle we’re going through will be rewarded someday, in ways we didn’t necessarily predict.

Has Covid impacted your creativity?

Now I have COVID-19…

Photo of da-AL and K-D.

Now I, too, have COVID-19. My husband came down with it last week, ahead of me. He’d just tested positive when I wrote of his illness here (and here’s how it progressed and here’s our latest news.)

At the time, he was only somewhat uncomfortable. Quickly thereafter, he got really ill.

Very very very fortunately, just this month he’d found employment that provides excellent health insurance. Moreover, only a couple of days earlier, the health plan started offering monoclonal antibodies treatments to “patients who qualify.” Lucky him, he got sick sick sick enough to qualify.

Three mornings, he spent hours getting to the hospital, having his blood tested, taking medications including steroids, and sitting with an IV drip. The first day he felt the worst of his life, could hardly stand to get out of bed, and could barely eat or drink. By days two and three, he was markedly improved. It’s been a few days since, and he’s not entirely over it, but he’s definitely (knock on wood) out of the woods. Now he wishes the pounds he initially lost on the “COVID diet” weren’t creeping back. Thank goodness his sense of humor is returning.

As for me, the first day he fell sick, I felt crummy too, but mine passed within a couple of hours. I hoped it meant my body had faced down the nasty bug. A few days later, still feeling fine, hi ho hurrah, I tested negative. Then a few days later, woe is me, positive results of a retest came in shortly after I became feverish and headachy and yucky and… (okay, I’ll stick with keeping things polite) and it didn’t go away. I’m still not entirely great, but I hope I’m done with the worst of it.

How fortunate I am to have decent health insurance, a nurturing husband, and the generosity of dear people.

Now indulge me a moment on my soapbox:

Know anyone who’s anti-immigration? Invite them to find a predominantly white hospital and tell them good luck with that. The medical professionals who’ve helped my husband and me were overwhelmingly first and later generation immigrants. I’d rather not contemplate where we’d be without their hard work, dedication, care, bravery, and on and on…

Definitely, if everyone wore masks, neither my husband nor I would have gotten COVID-19. Wishing you and yours excellent health.

Have you ever changed a bigot’s mind? At least I can be one less person who allows them to think it’s okay to spread hate and divisiveness…

The Henna Artist’s bighearted Alka Joshi on saris, plus my wedding henna

“When’s the last time you read something unapologetically pro-choice — & that’s as empowering as it is romantic? Me? Never. Can’t wait for Joshi’s next book! Wish there were more novels that discuss pro-choice issues head-on. Enchanting story set in 1950s India from women’s point of view about the choices we’re given and how much we can make with them. Audiobook narrator Sneha Mathan is marvelous!”

~ My review of The Henna Artist by Alka Joshi for Amazon and Goodreads

I absolutely adore books (after all, I’m writing two)! Whenever I finish reading an exceptional novel, I review it on Goodreads and Amazon. Sure, not all stories resonate with me. As a tender-hearted author, I know too well the blood/sweat/tears that even a crappy book demands, so I don’t review those.

Then I email the novelist to thank them for making my life more thoughtful and maybe even fun. Ditto for any audiobook performer involved. Some thank me back, and on the days my stars are truly aligned, they agree to contribute to Happiness Between Tails.

Anyone who doesn’t read The Henna Artist is missing out. Clearly it’s written by a generous spirit. Just glance through Alka’s website and Youtube channel, where she lauds other authors to the extent that poses with their books! Here she is, holding Elizabeth Gilbert’s Big Magic as she says how grateful she is for it. Btw, I love that book too, so she’s got good taste to her credit as well lol 🙂

Bighearted author Alka Joshi lauds Bighearted author Alka Joshi lauds “Big Magic” by Elizabeth Gilbert in a video.

Allow me to digress a moment: Henna, oh, henna, you magical green powder! You enhance my hair, and you make lovely tattoos!…

Photo of da-AL's henna-tattooed hands. The day before I got married, I went to Los Angeles’ Little India for these gorgeous henna tattoos.

They’re far more forgiving than the permanent ink ones, and brides aren’t allowed to do housework until they’ve worn off…

Photo of my henna tattooed hands and feet. I needed just the right sandals to show off my enhanced tootsies!

Dusting off my photos to show you these provided an excuse to reconnect with Chris Miller, the super-talented photographer (check out her Instagram too) who was beyond kind to gift them to my sweetie and me. Back when she shot them, we both worked for the Beach Reporter, a Manhattan Beach community weekly. I reported on Hermosa Beach and, In addition to her work as an event fotog, at the time she was the publication’s photojournalist.

Wedding party photo of Khashayar and da-AL. It seems like yesterday when you’re having fun…

Back to our esteemed guest: Alka was born in Jodhpur, Rajasthan, India. At the age of nine, she moved to the U.S. As a Stanford University grad, she’s worked in advertising and PR, and owned a marketing consultancy. On top of all that, she has a Creative Writing MFA from Cal Arts San Francisco. The Henna Artist is her first book. In way less than a year, it’s a huge success! The sequel, The Secret Keeper of Jaipur, is set for July, plus the third book in the trilogy for 2022. And — she’s an executive producer for the novel’s upcoming Miramax TV series!

Read on for her thoughts on women in India. Note that it’s not just India — unfortunately, I’ve met women architects in the U.S. who encounter discrimination here too…

Alka Joshi, author of Alka Joshi, author of “The Henna Artist” and more!…

“The Sari vs. Modern India” by Alka Joshi

In January 2019, the Architecture faculty at Ansal University in Gurgaon, just outside New Delhi, received an email from the registrar to attend a convocation.

Architecture faculty at Ansal University in Gurgaon's news bulletin board. Architecture faculty at Ansal University in Gurgaon’s news bulletin board.

It requested formal dress: “trouser, coat and tie for men” and “saris for women.”

Students wear western clothes. Students wear western clothes.

This sparked a lively, funny, albeit very polite, conversation on WhatsApp among the female faculty, who normally wear trousers, Western blouses/tops, or salwar kameez (long tunics with legging-like bottoms) most days.

“I may not wear a sari…I don’t even own one!”

“I do not even know how to wear a sari.”

“[I’m] not against saris. But at 7:30 in the morning, especially when I’m not used to it is definitely a challenge.”

“Can’t tie one at 7am and drive…and get through the day!”

“No sari. Impossible to wear and report at 7:30 in the morning.”

“Why a sari at all?”

“If the women must wear a sari, wouldn’t a *dhoti be more in sync for the men?”

*(Now mostly worn by village men, a dhoti is a white cloth from five to seven yards in length, wrapped loosely around the legs and tied in a knot at the waist. While dhotis have gone out of fashion, saris are still a mainstay of female couture for weddings, special occasions and family gatherings.)

This Adjunct Prof of Architecture chose to leave her sari (if she has one) at home. This Adjunct Prof of Architecture chose to leave her sari (if she has one) at home.

“We are all sensible enough to know what to wear. Most of us might even have worn saris to the event without being asked. But when you tell us exactly what to wear, we are going to have something to say,” laughs Monisha Sharma, associate professor. “Our Dean, who is female, told us to just look as smart as we do every day, so that’s what we’ll do.”

Associate Professor Monisha Sharma prefers a salwar kameez over a sari when she’s teaching. Associate Professor Monisha Sharma prefers a salwar kameez over a sari when she’s teaching.

In addition to teaching in the Architecture school, these women are working architects. At construction sites they are often greeted with curious expressions: Can women really be architects? Are these women here to tell us what to do?

One professor told me that she had organized a site visit to a factory for her students. When they got to the site, the founder only responded to the junior male faculty who had accompanied her, choosing not to acknowledge her at all. 

Similarly, a female architect who was managing a project for her father’s structural engineering firm was not being consulted by the construction team until her father ordered them to talk only to her. She was, after all, the project manager and the only one who could answer their questions.

Architecture Professor in India. “At 7:30 in the morning, I don’t have time to gather and pleat a sari. It’s a lot of work!”

To someone like me, who’s been raised in the West since the age of nine, it’s surprising that the women’s reaction is not anger (that would have been my response, along with bewilderment and confusion). 

Instead, the Indian women laugh it off. “We have already made our mark in our profession,” they say. “We don’t need to hit them over the head with it.”

At the convocation, the female faculty wore Western trouser suits. Not a sari in sight.

There’s more than one way to make a statement.

Are dress codes unbiased where you work?…

Mythical Greek Inspo for Writers (Made Easy) by Dionysius

Victory of Samothrace ready for liftoff at the top of the Louvre’s entrance. By Lyokoï88 - Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=39152792
Victory of Samothrace ready for liftoff at the top of the Louvre’s entrance. By Lyokoï88 – Own work, CC BY-SA 4.0, https://commons.wikimedia.org/w/index.php?curid=39152792

Melodrama, romance, intrigue, mystery, mysticism, pragmatism — oh, wait, not the last one… If you’re looking for inspiration for writing or for reading excitement, check out Greek mythology!

Goddesses and gods, mortals, the blending of both — doesn’t that sound like Stan Lee comicbook territory? Surely he sorted through ancient myths to fashion superheroines and superheroes. Star Trek and Star Wars makers must’ve too.

Admittedly the Greek tales of olden times can be challenging. Every poetically written story is jam-packed with enough intrigue to rival a binge-watch of Days of Lives, a still-running daily soap opera that first aired in 1965 and I once upon a time worked as an extra for… but that’s another story.

South Carolina blogger Dionysius has the same monicker as the multi-cultural god/superhero who oversees everything from wine to fertility and ecstasy to madness. Some argue that Dionysus the god is really Jesus. Our guest, Dionysius, created his New Classical blog “to create a new contemporary literature deeply rooted in classic literary traditions… not to repeat old and dead literary traditions, but to rediscover what is living and vibrant in them today.”

Read on for a peek into how Dionysius sees classic literature… 

Bacchus by Charles Lucy (English, 1692 - 1767). Courtesy of Wikipedia. Bacchus by Charles Lucy (English, 1692 – 1767). Courtesy of Wikipedia.

A brief summary and analysis of Euripedes’s “The Bacchae” by Dionysius

Summary

Prior to the events of The Bacchae, Dionysus is born from the love affair of Zeus and the mortal Semele. When he is born, his mortal family denies that he is the son of Zeus and refuses to give him worship. Dionysus then leaves Thebes and journeys to the east, where he gathers his cult of female worshippers, the maenads. The Bacchae opens when he returns to Thebes with his maenads to take vengeance on his family. He starts by luring the Theban women, including his aunts, into the forest around Mt. Cithaeron, where they join the maenads. This angers Pentheus, the king and Agave’s (Semele’s sister) son. After Pentheus fails to arrest and subdue Dionysus and the maenads, he is lured into the forest by Dionysus’s offer to look at them. In order to watch the maenads without being noticed, Dionysus tells him that he must dress as a woman. Pentheus complies and imitates the image and mannerisms of the maenads. When he arrives, his body is torn apart by them and by his own mother. Under the spell of Dionysus, she carries his head through Thebes, parading it, thinking that it is the head of a lion she caught during a hunt. When she is made aware of what she has done and whose head she’s been carrying, she falls into grief. The drama ends with Dionysus casting her and the royal family out of Thebes.

Maenads – The Mystery of Woman

Pentheus being torn by maenads. Roman fresco from the northern wall of the triclinium in the Casa dei Vettii (VI 15,1) in Pompeii. Courtesy of Wiki: Marisa Ranieri Panetta (ed.): Pompeji. Geschichte, Kunst und Leben in der versunkenen Stadt. Belser, Stuttgart 2005, ISBN 3-7630-2266-X, p. 366 Pentheus being torn by maenads. Roman fresco from the northern wall of the triclinium in the Casa dei Vettii (VI 15,1) in Pompeii. Courtesy of Wiki: Marisa Ranieri Panetta (ed.): Pompeji. Geschichte, Kunst und Leben in der versunkenen Stadt. Belser, Stuttgart 2005, ISBN 3-7630-2266-X, p. 366

The Bacchae revolves around the mystery of difference. Particularly sexual difference and cultural difference. This is seen clearly by the depiction of Dionysus’s maenads. That they are a cult of women and that Dionysus gathered them in the east is of significance here. In The Bacchae, the feminine, or the idea of Woman, takes on the form of the unknown. Like a woman behind a veil, there is mystery, temptation, and fear associated with the maenads. This is portrayed most clearly by the way Pentheus relates to them. At first, it is with fear, responding to the maenads with force and violence. Then, when it proves that the feminine is impossible to control or subdue, when the captured maenads escape his prison and most definingly when Dionysus(posing as a young mortal priest) himself escapes, Pentheus gives in to temptation at Dionysus’s first request to take him to look at the maenads. He goes as far as to dress as a woman and imitate their dances and appearances.

The temptation that is displayed here is twofold. It is the temptation not only to satiate his desires by seeing the bodies of the women, but also and more fundamentally, to be one of the maenads and experience their enjoyment. While the first temptation fits into a traditional male standpoint of desire, what is significant about the second temptation is that he is not merely taking the maenads as an object of desire, rather his desire is to assume the subjective position of the maenads, of “Woman” and their feminine enjoyment. What is revealed here is that his anger at the maenads was all along based in his own envy of their enjoyment.

Pentheus never understood what the condition for this enjoyment was.

The very condition for the sublime bliss that Pentheus sought after is a primordial unity of being. An overflow of life and nature. It is because the maenads abandon their individual identities and place in the Theban social order, that they can participate in this primordial unity. Their individuality is suspended for the tribal enjoyment of dance, ritual, hunt, and fertility. They participate seamlessly with nature and become a part of the overflowing development of life. Beyond the enjoyment that Pentheus sought, the “[…] Sweet streams of honey dripping,” this condition, is also at the same time the condition for an inhuman terror. This is displayed most clearly when he is torn apart by his own mother and the other maenads.

Unseen Essence

Four Caryatids at Erechtheum Acropolis, Athens: Wikimedia Commons Four Caryatids at Erechtheum Acropolis, Athens: Wikimedia Commons

What must be remembered is that what appears as purely negative in tragedy also has a positive dimension. This is the pinnacle of Greek tragic wisdom. Why does Woman present itself as the apocalypse of man in this tragedy? It is because of an original betrayal of the feminine reality committed by the mortal family of Dionysus. By his entire family when they initially rejected him, and by Pentheus when he returned. This is what causes the breakdown of the Theban social order and the revenge of Woman.

In the same way that Woman is a constitutive element of the reality of sex, including the reality of man. The Dionysian rituals that the maenads take part in, that return to a primordial being and oneness, are constitutive of the Theban social order. It is even the root of the Theban social order. The unconscious reality of Thebes exists as the basis for its conscious and institutional realities.

It is precisely because the rituals of Dionysus exist outside of Thebes, in the rituals of the maenads on Mt. Cithaeron, that it is the base of Theban society. It is precisely because the maenads are all women whose rituals are constitutive of the male Theban social order. And it is precisely because the maenads come from the east that they constitute the western social order of Thebes. Dionysus and his cult are the external essences of Theban society. Essence, unlike appearance, is always unseen.

Dionysus of the Night

Bacchus and Ariadne by Carlo Maratta: Wikimedia Commons Bacchus and Ariadne by Carlo Maratta: Wikimedia Commons

The place that Dionysus dwells in is the contradiction between appearance and essence.

Dionysus embodies this contradiction. He is returning from the east, and yet he was born in the west. He leads a cult of women, and yet he is a man. He is divine, and yet his mother is mortal. This contradiction is like the black of night, where one thousand stars shine. The failure of his mortal family to respect it, and to respect their own essence, is what leads to the breakdown of Thebes.

Visit Dionysius at his New Classical blog, his Twitter page, and his Facebook page.

I’ve always wanted to put on a cape, stretch out my arms, take a running jump, and whoosh! — feel the wind in my face, inhale the fragrance of treetops as I soar high into the clouds. Picture me Super-da-AL or Winged Victory of Samothrace ready for liftoff at the top of the Louver’s entrance.

What superpower would you want?

DIY Heaven by da-AL

Photo of my Cousin Ana's new rooster.
Cousin Ana’s Roco: Ro + Co = “rojo” (Spanish for “red”) + “colorado” (Spanish for “colored red”).

What if, despite what some writers and books tell us, there’s no afterlife? But there’s still a heaven, yet it’s one we make right here, right now. Better yet, what if it doesn’t take much to create? If easy micro-kindnesses wend far and meander back to us?

The holidays are upon us. It’s definitely not my favorite season. Not at all. It’s contrived; there’s so much expectation, manipulation…

Yet this last week turned me mushy. Not in the faux sentimental way depicted on TV and billboards targeting us to spend, spend, spend. It’s not by chance that Xmas decorations look sad in daylight. Ugh, these two months can really get on my nerves.

Back to mushiness. Years ago, when a sweet friend was diagnosed with multiple sclerosis, another great friend and I pledged to do a walkathon for MS. One of those where we collected donations in advance of all the miles we planned to walk.

Walkathon day came… and… what can I say other than, the truth is not pretty? It was hot and crowded and yucky, and that was while we searched for parking. The two of us ate our sandwiches in the car and promptly drove home. Sans walking, we mailed in the monies. In my case, I’d amassed a few hundred dollars over just an hour or so of cubicle-hopping around the ad agency I temped for.

What’s stayed with me is how out of the thirty or so people I begged (please don’t ask me to attempt math here), most gave anywhere from a few to twenty dollars. A little pitched in by each person within a bunch added up very quickly!

Another personal story of how one small gesture can ripple wide, this one recent

Last April, a friend mentioned she’d begun foster parenting. It was the start of Los Angeles’ quarantine, and Covid-19 was creating a worse need than ever for people to take care of kids. (Note to self: when I am Goddess of the Universe in my next life, foster parents automatically get express tickets to heaven.) For anyone who isn’t aware, the 24/7/365 job requires half a year to get certified and pays heck, as this foster parent reveals.

My friend is Wonder Woman when it comes to embracing all that life presents. A devoted mother, wife, business owner, daughter, and more, she and her husband are now fostering an adorable baby girl with health issues and a super charming little boy with challenges too. When I mentioned to my husband what she was doing, he decided to knock on the doors of several of our neighbors who have kids. He requested whatever hand-me-downs they could spare and Voila! Over two weeks, even the friends’ friends contributed to what became quite a heap of helpful kid things!

Further confirmation that our little gestures can create a positive groundswell was in my local newspaper a couple of days ago

(And by the way, this also shows why local news is a necessity, not a luxury. Every city would benefit greatly to have a news outlet of its own.) Turns out the good deeds of a man living on the street have given rise to much more goodness. As you’ll see in this article about him, as well as this one that includes a video link, generosity small and large boomerangs all over the place and continues to add up to a whole lot of fabulous! The comments on the GoFundMe page that Bruce De Mille put together are beyond heart-melting.

All this leads me to explain these delightful pictures

Any little stray dog or innocent chick who meets my Cousin Ana has hit the sweetness jackpot! Her house is t-h-e place to go to be safe, sound, and never eaten…

Cousin Ana's chicken, Pepa, was 11 when she passed away not too long ago...
Cousin Ana’s chicken, Pepa, is 11 years young…

 

When Pepa was gone, Cousin Ana got 5 baby chicks. Here they are, 3 months old now! Surprise, one is another rooster...
When Pepa was gone, Cousin Ana got 5 baby chicks. Here they are, 3 months old now! Surprise, one is another rooster…

 

Cousin Ana's is heaven for needy little dogs! (L-R) Here's Tiky, Albert, Bella, Nike, Beethoven, Charlie. The last ones are brothers and sister.
Cousin Ana’s is heaven for needy little dogs! (L-R) Here’s Tiky, Albert, Bella, Nike, Beethoven, Charlie. The last ones are brothers and sister.

 

Beethoven loves modeling whatever Cousin Ana knits.
Beethoven loves modeling whatever Cousin Ana knits.

 

Here's Cousin Ana's Albert, on his way home from the groomer's.
Here’s Cousin Ana’s Albert, on his way home from the groomer’s.

When I try to be kind or when I see others being nice, I feel safer and happier — like heaven is here, right now.

How do you create your own heaven?

8 Tips 2 Get Better Customer Service & Better Health Care by da-AL

Happy
blakeverdoornphoto.com for unsplash.com

Are you a creative person, writer, novelist, or anyone who feels like our precious time is being wasted ironing out issues with companies? I firmly believe when one consumer fights for fairness, they help all of us. With that in mind, here’s some of what works for me, especially when I’ve experienced horribly challenging times with health insurance such as the time I dealt with going through the terribleness of cancer and also when I injured my knee.

What are your tips for how to get decent service from big companies?

If your health coverage is through your employer, chances are the personnel department mediates things for you.

The rest of us like me must slug it out on our own. Before listing some of the tactics I’ve gathered which can be used anywhere and with any type of business, I owe great thanks to Obamacare.

Here in California it’s implemented as Covered California (Obamacare’s official name is the Patient Protection and Affordable Care Act (PPACA), or the Affordable Care Act (ACA) for short.) Thanks to ObamaCare, it is illegal for insurance companies to discriminate against gender and pre-existing conditions other than tobacco use. Moreover, it ensures everyone is covered.

Note to Californians: Most know Covered California subsidizes health insurance for individuals with low incomes. (Medi-Cal helps those with zero income.) Few are aware it can broker for anyone. They’re a formidable mediator with excellent customer service! Thanks to them, it was a heck of a lot easier to work out my insurance problems.

 

  1. Above all else, stay solution-oriented and tenacious.
  2. Be emphatic about what you need and why. Make sure they know how important this is to you. Don’t settle for their doing what’s easiest for them, not you.
  3. Telephoning in addition to emailing can give more immediate and thorough results. Phone when they’re least busy: early on weekdays. Barring that, after 7pm. Forget about weekends. Even if they’re open, they’re likely super busy and their decision-makers are off-duty.
  4. Don’t waste time. Again, telephoning and not leaving things to all to email is the most effective. When using the phone, the moment they start to give you the runaround, ask to speak to their supervisor. If they’re totally obtuse, hang up and redial so you might encournter someone different to speak with. Later, be sure to fill out an online grievance form.
  5. If a grievance is not rectified within 30 days, it’s easy to file a lawsuit with the state. To find out how to do this without having to pay a private lawyer, google “how to file a consumer lawsuit.” In the case of health insurance, your broker can advise you.
  6. Don’t take things personally. Stay focused. For everyone but you, it’s just business.
  7. Refuse “No.”
  8. Keep notes regarding: A) who you spoke with, B) number you dialed, date, and time of day, C) a transaction case ID number or whatever identifier they might use, i.e., a “ticket number.”

Good luck! I’m rooting for you for all our sakes! Please add your tips below…

unsplash.com blakeverdoorn.com
Thank you unsplash.com blakeverdoorn.com