It was my birthday a few days ago (COVID-19 style: quiet and sweet) and yesterday I received my second COVID immunization shot. For anyone like me and my husband who had COVID, the side effects of the vaccine can be worse than for most. Both shots have been a doozy for me. If the U.S. had taken the pandemic seriously from the start, countless lives would have been saved and fewer people would feel as horrible as I do after getting their shots. Which is to say, mask up and get your vaccine — side effects are way better to experience than wrangling COVID.
In my side-effect addled state, I’m announcing here that I’ve promised myself to complete my novel, “Flamenco & the Sitting Cat,” once and for all by my next birthday (and hopefully lots sooner). That said, I’ll keep this short so I can go back to bed. Thank goodness my dear doggie is more than happy to lie about with me.
Update: I wrote the above after a night and day of relentless nausea, severe headache, and fatigue. However, besides waking this morning with wringing wet pajamas and bedsheets, I slept pretty well. Fever and aches are gone, moreover I’m not nearly as light-headed, tired and nauseated. Fingers crossed, this time I’ll recover from Vax II way quicker than Vax I. Regardless — please, please, please get your vaccines. I’ll take Vax over actual COVID-19 any day. In Iran, where my dear in-laws live, they don’t even have the luxury of choosing whether to get vaccinated. Despite whatever outlandish “news” Fox News and their ilk tell us, Iranians continue to be hit extra hard.
Here to share book promotion know-how is Christoph Weigert, author of “Imagination: the Secret Nobody Talks About.” He’s from Bavaria and now lives in Berlin. To learn more about him and his book, check out his site.
Getting the Word Out About Your Book by Christoph Weigert
Writing a book is one thing, publishing and pushing it out into the world is something quite different, yet they are inextricably entwined. Pictures of Dr. Jekyll and Mr. Hyde come to mind. Publishing — ignoring this often unloved and unasked for task would be a great disservice to ourselves as writers.
In the following I want to touch upon different efforts I currently deploy for my debut book Imagination: The Secret Nobody Talks About.
There is a company I admire and whose content on YouTube I cherish. One day one of their coaches remarked he creates his own audio version for books he likes, and he was the editor for a book the company’s CEO wrote. My instincts were on full alert and a few e-mails later, mixed up with weeks of waiting, he became the editor to my book. Eventually he also narrated the audio version, and I even included an interview with the CEO.
Soon my book will be offered as a free bonus to participants of an online course that Jon, editor to my book, will host. This adds to the book’s exposure to the public.
The question here is: can you cooperate with people and integrate them into your next book project, or at least write about them? Being part of a book project seems to be flattering, and it can open new doors for you as a writer.
Another of my publicity efforts is the creation of a so-called funnel. For a deep dive into this topic, I recommend Dotcom Secrets by Russel Brunson. A basic description of a funnel is that once someone is already interacting with your product, or is on your webpage, then you offer them other products. A waiter offering you dessert, or a automotive dealer selling you an insurance on top of your new car are examples from daily life for this type of business consideration.
What could be additional offers of an author, besides obvious ones like an e- or audio format that accompany the book’s physical version?
Maybe art has inspired your book? Or a bundle of interviews with experts that shine even more light onto the topics you love to elaborate on?
A basic theme of my book is the power of creativity and imagination, as well as how to connect with it and train it like a muscle. Hence I came up with the following additional offers for my funnel:
- A guided imagination meditation and an audio that contains a wide range of additional imagination exercises.
- As another step, I’m offering a training video that enhances physical power and flow, because a strong mind (an empowered imagination) needs a strong body.
These are my two cents on furthering the good cause of your book, making it work for you and getting rewarded in return. I hope you can get something out of it and I wish you happy creating and writing.
Do you make birthday resolutions?